Case study

Café Le Palace · Ajaccio

Café Le Palace: a notebook open on a terrace in Ajaccio and a room with golden reflections

On the cours Napoléon in Ajaccio, Café Le Palace serves salads, omelets, pasta, meat and a dish of the day, under its red awning. Dineora designed a website that opens like a notebook set on a marble table, then steps into a bottle green and gold room, with the full menu and booking within easy reach.

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The Café Le Palace website shown on a laptop and a phone
Restaurant
Café Le Palace
Location
Ajaccio, cours Napoléon
Cuisine
Corsican café-brasserie
Designed by Dineora
Website, online menu, table booking

A café-brasserie on the cours Napoléon

Café Le Palace is a café-brasserie on the cours Napoléon in Ajaccio. Its menu follows the rhythm of a downtown brasserie: composed salads, omelets, pasta, beef and veal, croque-monsieur, a kids’ menu, a dish of the day and desserts. You will find the niçoise, with tuna, anchovies, egg and olives, the Palace salad, L’Ajaccienne with cured ham, coppa and Corsican cheese, the roquefort pasta, the tartare or the grilled veal cutlet, with a side of your choice among fries, salad, green beans and pasta.

For dessert, the homemade tart, the tiramisu, the chocolate mousse, the crème brûlée, the fresh fruit cocktail and a dessert of the day. The kids’ menu offers ham, sausage or nuggets with fries, a chocolate mousse and a grenadine. On the facade, the sign is written in English-style lettering on a red awning: “Brasserie le Palace”.

The challenge: giving relief to an everyday menu

A café-brasserie like the Palace lives off its terrace and its everyday menu: a salad at noon, an omelet, a dish of the day, a draft beer on the terrace. The goal was to convey this simple charm, that of a terrace under a red awning, while giving relief to a menu people think they know, with specialties like L’Ajaccienne.

The website also had to make booking obvious and present the whole menu clearly, on a phone as on a computer, thanks to two buttons placed at the top of every screen.

Café Le Palace’s home page on a phone: Réserver and Commander buttons, name in capitals, red awning and open notebook
Café Le Palace — Website screenshot
Art direction board for the Café Le Palace website

Awning red, bottle green and gold

The palette starts from the facade: the red of the awning, the marble of the round tables, the black of the woven chairs, the bronze of a street lamp. Inside, the visuals turn to bottle green and gold: green walls, gilded mirrors, glass pendant lamps, a brick vault, banquettes and caned bistro chairs. An old notebook, open on a marble table, serves as the common thread: fish and olive branches engraved on one side, the terrace on the other. A large golden carafe, in which the room is reflected to infinity, links the screens.

The headings are set in a classic serif typeface, in capitals for the café’s name and in a freer handwriting for the taglines. The Réservation and Commander buttons are painted in the world of the place: black and gold cartouches, topped with an Art Deco fan.

A home page that moves like a film

The home page unfolds like a film that advances as you scroll. It opens on the terrace, its red awning and its street lamp, and on an open notebook where you read, in burgundy letters, “À Ajaccio, venez vous régaler !”. As you move forward, the notebook enters the room, then a large golden carafe takes over.

Three promises then appear, one under the other: “Nos salades généreuses”, “Nos omelettes, tout simplement”, “Nos pâtes aux saveurs variées”. The eye then passes through the carafe to reach the first chapter, “Les salades”, and L’Ajaccienne: cured ham, coppa, Corsican cheese, tomatoes and olives on salad, served on a marble table, between a palm tree and brass lamps.

The Café Le Palace ordering page on a laptop and a phone

The online menu, on clipboard sheets

The ordering page sets another decor: a dark background veined with marble, golden acanthus and palm leaves, olive branches laden with olives, white flowers and lemons. In the center, a medallion shows a coastal town at sunset, its bell tower and a palm tree; beneath it, “Menu & Commander” glows in red neon letters, between two stars.

Each category is presented on a cream sheet held by a brass clip, like a brasserie menu. The heading “Salades” opens the menu, then come the niçoise, the warm goat cheese salad, the Palace salad or L’Ajaccienne, each with its visual, its price and a small button to add it to your selection. On a phone, a “Panier” bar stays at the bottom of the screen the whole time you read.

Café Le Palace’s menu on a phone, Salades category, with the basket bar

Café Le Palace's menu: a few dishes

Dishes as they appear on Café Le Palace's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

Booking on a burgundy and gold panel

The Réservation button opens a form painted like a burgundy wooden panel, framed with golden rules and fan motifs in the four corners. The title “Réservations” appears in golden capitals, above the café’s name written in italics.

It fits on a single screen and asks for the essentials, in parchment-colored fields: full name, phone, e-mail, date, time, number of guests and special request. The submit button, “Réservation”, repeats the black and gold of the website’s buttons.

The Café Le Palace website on a phone resting on a set table

On a phone, the terrace at full height

On a phone, the home page recomposes itself vertically: the Réserver and Commander buttons first, the name “Le Palace” in large capitals above the red awning, then the open notebook and its “À Ajaccio, venez vous régaler !”. The ordering page keeps its medallion, its clipboard sheets and its basket bar, with a small house-shaped button at the top of the screen. The booking form keeps its burgundy and gold frame.

Café Le Palace — Website screenshot
Café Le Palace — Website screenshot

A website prepared for searches in Ajaccio

The website is built around what people look for in Ajaccio: a café or a brasserie on the cours Napoléon, a composed salad, an omelet, pasta, meat or a dish of the day, a terrace to settle into from the morning. The page title, its description, its texts and its structured data present Café Le Palace, its address and its cooking in a clear and consistent way.

The full menu, from salads to desserts, can be read as text on the ordering page. Nobody can promise a spot in Google: the work consists in giving search engines accurate, structured and consistent information.

A website for a café-brasserie in Ajaccio: the menu, the dish of the day and booking on the cours Napoléon

A town-centre café-brasserie lives on its regulars and its tourists: mixed salads, omelettes, roquefort pasta, steak tartare, croque-monsieur, a homemade dish of the day, tart and tiramisu. A café-brasserie website in Ajaccio must show the terrace under the red awning, make the menu readable at a glance, put the dish of the day first and let guests book a table before the rush.

  • A terrace budget: the site costs nothing like an agency quote, and no commission slips into bookings.
  • Online in the time of a coffee: give the venue’s name and the menu, images and booking page assemble within minutes.
  • An old notebook, marble, bottle green and gold: Café Le Palace’s site opens like a notebook left on a round table, then steps into the room of gilded mirrors; every café has its own layout.
  • The dish of the day changes every morning: the owner sees it on the site from creation and corrects a dessert, a price or a summer hour personally.
  • Guest to dining room: bookings reach the café directly, with no agency or platform interposed.
  • From Ajaccio to Lausanne: the same software serves cafés and restaurants in London, Lisbon or Sydney, in the local language and currency.

For a café-brasserie in Ajaccio, on the cours Napoléon or elsewhere in Corsica, it is a site that opens the menu the way you open the door.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The result: a moment on the terrace, before being there

The Café Le Palace website feels like a moment on the terrace: a red awning, an open notebook, a room with golden reflections. Behind this decor, the whole menu can be read and booking takes place on a single screen. This is the ambition of every website designed by Dineora: a website that reflects the place and keeps the essentials within reach.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Café Le Palace — Website screenshot

Café Le Palace: practical information

Address
17 Cours Napoléon, 20000 Ajaccio
See the address on Google Maps
Cuisine
Corsican café-brasserie
Services
Online table booking · Online payment
Menu sections
Salades · Omelettes · Pâtes · Viandes de bœuf · Viandes de veau · Croque-monsieur · Menu enfant · Plat du jour · Desserts
The restaurant's website
dineora.io/cafe-le-palace-ajaccio

Questions about this project

Who designed the Café Le Palace website?

The Café Le Palace website was designed by Dineora: art direction, home page, online menu and booking form.

Can you browse the Café Le Palace menu online?

Yes. The ordering page presents the whole menu, from salads to desserts, with a visual and a price for each dish.

Can you book a table at Café Le Palace on its website?

Yes. The Réservation button, at the top of the screen, opens a form on a single screen: full name, phone, e-mail, date, time, number of guests and special request.

Can a café-brasserie in Ajaccio take online bookings without an agency?

Yes. The owner builds the site by giving the café’s name, switches on booking and receives requests directly, without commission.

How do you put a brasserie’s dish of the day forward on its website?

By placing it at the top of the online menu and changing it yourself every morning, with no developer and no delay.

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