Case study

Café Sud · Paris

Café Sud: the taste of a wood fire in a golden room near La Madeleine

Near La Madeleine, in the eighth arrondissement of Paris, Café Sud serves French cuisine and wood-fired grills, with an extensive cellar. Dineora designed a website with warm lights that moves from the plate to the dining room, then leads to the menu, takeout ordering and booking.

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The Café Sud website shown on a laptop and a phone
Restaurant
Café Sud
Location
Paris, La Madeleine
Cuisine
French cuisine and wood-fired grills
Designed by Dineora
Website, online menu, takeout ordering, table booking

A French table and its grills, near La Madeleine

Café Sud is a French cuisine restaurant in the La Madeleine district, in the eighth arrondissement of Paris, where grills take pride of place. Its menu opens with set menus and packages, including a menu designed for lunch or dinner before the theater. Then come the starters, such as buffalo mozzarella with red Spanish pepper, smoked ham, basil and confit tomato, the foie gras or the gravlax salmon, then the main courses, from the rack of lamb fillet on the grill, with Madeira sauce and tarragon mash, to the beef tenderloin Rossini.

The menu goes on with seasonal salads, cheeses, Brie de Meaux, Comté or Fourme d’Ambert, a kids’ menu and desserts such as the cheesecake with citrus zest. The cellar is very complete: draft beer, wines by the glass, Bordeaux from the left bank and the right bank, red and white Burgundy, Beaujolais, Loire and Rhône, rosés and champagnes, by the glass or the bottle.

Snails in parsley butter and a water carafe with golden reflections, in Café Sud’s dining room near a bookcase

The challenge: the warmth of the fire, the richness of the menu

Café Sud has two faces: a generous grill kitchen and a refined French table, with a cellar covering a large part of France’s vineyards. The goal was to convey the warmth of the wood fire from the first screen, then to present a very extensive menu, from set menus to great wines, without visitors getting lost.

The website also had to serve two uses: booking a table, for lunch or for dinner before the theater, or preparing a takeout order. The two buttons, Réservation and Commander, therefore stay at the top of every screen.

Café Sud’s home page on a phone: Réserver and Commander buttons, logo, “Le goût du feu de bois.” and plate of meat
Café Sud — Website screenshot
Art direction board for the Café Sud website

Golden light, velvet and dark wood

The palette starts from the restaurant’s dining room: beige banquettes, teal velvet armchairs, dark wooden tables, an illuminated sign with the name Café Sud on a light wall, and late-afternoon light that casts foliage shadows on a stone table. The visuals move from meat covered in sauce, served with its mash and its arugula, to snails in parsley butter set near a water carafe that casts its reflections on the table, in front of a bookcase and gilded wall lights shaped like foliage, then to a glass storefront lit in the evening, surrounded by plants.

The headings are set in an elegant, light serif typeface, under golden spaced capital overlines such as “Cuisine française · Paris”. The logo combines fine golden capitals and the word “sud” written by hand. The Réservation and Commander buttons are painted in the world of the place: cream cartouches ringed with copper and gold.

A home page that moves like a film

The home page unfolds like a film that advances as you scroll. It opens on a short promise, “Le goût du feu de bois.”, and on an invitation to taste the rack of lamb roasted over aromatic wood, or the beef tenderloin Rossini for lovers of great classics. In the background, the dining room and its banquettes; in the foreground, a plate of meat in sauce on a stone table bathed in sunlight.

Each gesture then moves the story forward: a table near a bookcase, snails and a carafe that plays with the light, then the restaurant’s storefront in the evening, and a table set with a glass of red wine and a candle. The texts stay sparse and let the light and the plates speak.

Café Sud’s home page film moves on: snails, carafe and gilded wall lights shaped like foliage
The Café Sud ordering page on a laptop and a phone

A takeout menu, under lemons and olives

The ordering page changes register: a painted decor on an olive green background, blue and golden swirls, lemons, olives, white flowers, tomatoes on the vine, gratinéed scallops and a terrazzo medallion. The name Café Sud, in handwritten letters, sits in the corner of the page.

Each category sits on a cream card framed with lemons and foliage, from set menus and packages to desserts and champagnes. Each dish appears there with its visual, its price and a small button to add it to the basket. Customers put their order together, then send it to collect it at the restaurant. On a phone, the basket bar, decorated with lemons, stays at the bottom of the screen the whole time they read the menu.

Café Sud’s ordering page on a computer: olive green decor, lemons, olives and “Menus et formules” card
Café Sud’s menu on a phone, Menus et formules category, with the basket bar decorated with lemons

Café Sud's menu: a few dishes

Dishes as they appear on Café Sud's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

Booking on a brown leather panel

The Réservation button opens a form painted like a brown leather panel, edged with a golden rule, with an olive sprig in each corner. The title “Réservations” appears in golden capitals, above the name Café Sud.

It fits on a single screen and asks for the essentials: full name, phone, e-mail, date, time, number of guests and special request. The submit button, “Réservation”, repeats the cream and copper cartouche of the website’s buttons.

The Café Sud website on a phone resting on a set table

On a phone, the plate in large

On a phone, the home page recomposes itself vertically: the Réserver and Commander buttons first, then the logo, “Cuisine française · Paris”, the heading “Le goût du feu de bois.” and its short invitation, before the plate of meat in sauce that fills the whole bottom of the screen. The ordering page keeps its lemon decor and its framed cards, with a small house-shaped button at the top of the screen and the basket bar always accessible.

Café Sud — Website screenshot
Café Sud — Website screenshot

A website prepared for local searches

The website is built around what people look for in the eighth arrondissement: a French restaurant, a grill restaurant or a grill, a café in the district, a beef tartare or directly Café Sud. The page title, its description, its texts and its structured data present the restaurant, its district, its cooking and its menu in a clear and consistent way.

A detailed presentation page complements the home page, and the full menu, from set menus to champagnes, can be read as text on the ordering page. Nobody can promise a spot in Google: the work consists in giving search engines accurate, structured and consistent information.

Café Sud’s glass storefront lit in the evening, then a table set with a glass of red wine and a candle

A website for a grill restaurant in Paris: the Madeleine brasserie case

A grill restaurant in Paris sells a mood as much as a cut of meat: beige banquettes, teal velvet armchairs, a wine list that runs for pages. Its restaurant website has to unroll the whole menu, from the pre-theatre set menu to the beef fillet Rossini, from the cheeses to the Bordeaux, Burgundy and Beaujolais bottles, then offer two simple moves: book a table or order takeaway. That is the Café Sud site near the Madeleine, and what Dineora builds for any wood-fired steakhouse.

  • A brasserie budget, not an agency one: no quote to haggle over, and every takeaway order stays whole because no commission is taken on it.
  • Ready before lunch service: give the restaurant’s name and the menu, visuals and ordering pages are laid out within minutes.
  • A dining room, not a template: golden tones, leaf-green accents and fine capitals here; something else entirely elsewhere.
  • A hand on the chalkboard: a dish of the day, a sold-out vintage or a seasonal menu is changed by the owner, and the site follows at once.
  • Tables booked without a switchboard: requests land straight in the dining room, with no booking platform or agency between guest and house.
  • From the eighth arrondissement to anywhere: the same software serves restaurants in Lausanne or Lisbon, in the local language and currency.

For a Paris steakhouse, that means a site with the warmth of the room and an online menu that Madeleine regulars can read through to dessert.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The result: a table that makes you want to sit down

The Café Sud website restores what people come here for: the warmth of a wood fire, a golden room, a large cellar. Behind this decor, the whole menu can be read, takeout ordering is prepared simply and booking fits on a single screen. This is what Dineora aims for in every website: a website that reflects the place and keeps the essentials within reach.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Café Sud’s home page on a computer: heading “Le goût du feu de bois.”, dining room with beige banquettes and plate of meat in sauce
Café Sud — Website screenshot
Café Sud’s booking form on a computer, on a brown panel edged with gold and olive sprigs
Café Sud — Website screenshot

Café Sud: practical information

Address
12 Rue de Castellane, 75008 Paris
See the address on Google Maps
Cuisine
French cuisine and wood-fired grills
Services
Online ordering for pickup · Online table booking
Menu sections
Menus et Formules · Entrées · Plats · Suppléments des Menus · Bière à la Pression · Vins Rouges · Vins Blancs · Vins Rosés · Champagnes · Vins rouges, Bordeaux rive gauche · Vins rouges de Bourgogne · Beaujolais, Loire, Rhône et rosé · Vins blancs, Bourgogne et Loire · Vins rouges, Bordeaux rive droite
The restaurant's website
dineora.io/cafe-sud-paris

Questions about this project

Who designed the Café Sud website?

The Café Sud website was designed by Dineora: art direction, home page, online menu, takeout ordering page and booking form.

Can you order takeout from Café Sud online?

Yes. The ordering page presents the whole menu, from set menus and packages to desserts: you add your dishes to the basket, then send the order to collect it at the restaurant.

Can you book a table at Café Sud on its website?

Yes. The Réservation button, at the top of the screen, opens a form on a single screen: full name, phone, e-mail, date, time, number of guests and special request.

Can a steakhouse show a long wine list on its own website?

Yes, and it should, because the cellar sells as much as the grill. The restaurant’s site lists every section, from Beaujolais to bottled champagne, and the owner corrects it in a few taps when a bottle runs out.

How can a Paris brasserie take bookings and takeaway orders without a booking platform?

Both come through the restaurant’s own site and reach the dining room directly. No platform sits in between, and Dineora takes no commission on takeaway orders.

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