Case study

Bistro Am Carré · Ettelbruck

Bistro Am Carré: a website for the big shared tables of Ettelbruck

In Ettelbruck, Bistro Am Carré brings burgers, francesinhas, pasta, tapas, fish, meats and cocktails together on a single menu, for meals with friends or family. Dineora designed a website that starts with an invitation, “Venez comme vous êtes”, tells the story of a few emblematic dishes, then opens the whole menu for takeout ordering.

Build my restaurant's websiteSee the live website
The Bistro Am Carré website shown on a laptop and a phone
Restaurant
Bistro Am Carré
Location
Ettelbruck
Cuisine
Bistro: burgers, francesinhas, pasta and tapas
Designed by Dineora
Website, online menu, takeout ordering

A bistro with a generous menu in the heart of Ettelbruck

Bistro Am Carré is a bistro in Ettelbruck whose menu heads in every direction. There are hamburgers, from the Tomahawk burger, a double hamburger with bacon, egg and cheddar, to the vegan hamburger; pasta, from spaghetti bolognese to tagliatelle carbonara; tapas to share, such as the Provençal plate that brings together octopus, spicy sardine, quail and chicken wings; and recipes from Portugal, the francesinha, the house bitoque, octopus à lagareiro or alheira croquettes.

Around these pillars, the menu unfolds starters, salads, fish and meats, from gambas to beef fillets, a children’s menu, a vegan category with its vegetable sauté, desserts and a few dishes prepared by reservation, such as monkfish rice. On the bar side, aperitifs, beers, gins, cocktails, sangrias and digestifs complete the whole. The tone of the place is set from the home page: “Entre amis ou en famille, nous aimons les grandes tablées.”

The challenge: giving unity to a menu that travels

A menu this broad is a strength for a family table or a group of friends: everyone finds their dish. But it can also disorient visitors who discover it online. The website had to show the spirit of the bistro right away, welcoming and unpretentious, then help people find their way between burgers, Portuguese specialties, pasta, tapas and the bar menu.

The home page therefore had to choose a few dishes and tell their story, rather than show everything at once, and the ordering page had to make the entire menu easy to browse, category by category, to prepare a takeout order.

Home page of Bistro Am Carré on a phone, the square at sunset and the Commander button at the top
Bistro Am Carré — Website screenshot
Art direction board for the Bistro Am Carré website

Carved wood, golden light and blue night

The palette plays on two registers. On one side, the deep blues and the golds of the evening, found in the logo and the headings; on the other, the warm browns of the wood, the copper of the pendant lamps and the cream of the menu cards. The visuals follow an evening: a square lined with buildings, with a glass pavilion and a playground with large sculpted vegetables, seen in broad daylight, at sunset and then at night; a burger on a sesame bun and its basket of fries, framed by velvet curtains; plates displayed in light boxes on a dark wall; a dining room with blue and white azulejos, under copper pendant lamps.

The logo, “Bistro Am Carré” set in a thin frame and underlined with a golden ornament, is followed by the name of the town in spaced-out capitals. The headings are set in an elegant serif typeface, cream on a dark background. The Commander button is painted in the world of the place: a cream medallion decorated with fleurs-de-lis, ringed in orange-red.

A home page that advances like a film

The home page is a film that advances as you scroll. It opens on three vertical panels that show the same square at three moments of the day, each with its caption: “Un sourire”, “Quelques nouvelles”, “Beaucoup d’appétit”. Over them, the title “Venez comme vous êtes.” sets the tone.

The next chapter, “Burgers”, draws aside a velvet curtain on a set table: “Croquez jusqu’à la dernière miette.”, with the sesame bun, the crisp lettuce and a place kept for the fries. The camera then runs along a wall where several plates light up in their boxes, then enters the dining room with azulejos, where a light panel presents “Notre francesinha”: steak, linguiça, fresh sausage, cooked ham and cheese, served in its terracotta dish.

The Bistro Am Carré ordering page on a laptop and a phone

The takeout menu, against a wooden counter

The ordering page opens on a counter decor: a brown wood background, shelves of bottles and stacks of plates under copper lamps, and, around the edges, cherry tomatoes, garlic bread, spaghetti bolognese, a burger, grilled vegetables, a board of cured ham, cheese and olives, a glass of white wine. Each category sits in a carved wooden frame, crowned with a golden fleur-de-lis, with midnight blue headings on a cream background.

A navigation bar, at the top of the screen, leads from aperitifs to soft drinks, starters, fish, meats, hamburgers, tapas, francesinhas, pasta, the children’s menu, salads and the vegan category. Each dish appears with its name, its price and, often, its visual; a little slate easel marked with a plus sign adds it to the basket. Customers put their order together, then collect it at the bistro.

Menu on a phone, aperitifs category, with the basket bar at the bottom of the screen

Bistro Am Carré's menu: a few dishes

Dishes as they appear on Bistro Am Carré's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

On a phone, the same evening in vertical format

On a phone, the home page is recomposed in height: the logo and the name of the town in the center, the square at sunset in the background, the title “Venez comme vous êtes.” on two lines, then the three captions stacked one under the other. The Commander button stays at the top right of the screen.

On the ordering page, the carved wooden frames stack up category after category, a house-shaped button leads back to the home page, and the basket bar, in dark wood edged with gold, stays accessible at the bottom of the screen the whole time they read.

The Bistro Am Carré website on a phone resting on a set table

A website prepared for searches in Ettelbruck

The website is built around what people really look for in Ettelbruck: a restaurant in town, the name of the bistro in its different forms, its menu, a burger or a cheeseburger, a francesinha, octopus tapas or a restaurant that offers vegan dishes. The page title, its description, its texts and its structured data present the venue, its town, its cuisines and its menu clearly.

A detailed presentation page complements the home page, and the full menu can be read as text on the ordering page. Nobody can promise a place on Google: the work consists of giving search engines accurate, structured and consistent information.

A website for a bistro in Ettelbruck: burgers, francesinhas and tapas to order for takeaway

A bistro that puts burgers, francesinha, bitoque, pasta, tapas, a children’s menu, a vegan section, cocktails, gins and sangrias under one roof needs a site that does not get lost in its own menu. For a bistro website in Ettelbruck, that means tidy sections, a takeaway order for the evenings people eat at home, and visuals that recall the dining room’s azulejos and copper pendant lamps.

  • Twenty sections, no studio quote: the bistro pays no agency, and no commission slips into the takeaway basket.
  • Online before the next big table: give the venue’s name and the menu, images and order page are ready in minutes.
  • Evening blue, copper and tiles: Am Carré’s art direction follows a night on the square, from the sesame-bun burger to the azulejo dining room; every bistro gets its own.
  • The daily special changes, and so does the owner: the site is visible from the moment it exists, and anyone on staff edits a francesinha, a price or an hour personally.
  • From the customer’s phone to the kitchen: orders reach the bistro with no marketplace or agency in between.
  • Luxembourg, Lisbon, Lausanne: people here switch between French, German and Portuguese; the site speaks several languages and shows the local currency, as it does for restaurants in London or Sydney.

For a bistro in Ettelbruck and northern Luxembourg, it is an online ordering site that stays true to the spirit of the house.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · QR code menu for restaurants

The result: an invitation to sit down at the table

The website of Bistro Am Carré talks like the bistro: it invites people to come as they are, with friends or family, and puts forward a few dishes that make you hungry before unrolling a very complete menu. Takeout ordering stays within reach, on every screen. This is what Dineora aims for with every restaurant: a website that looks like the place and makes its menu simple to browse.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Bistro Am Carré — Website screenshot
Bistro Am Carré — Website screenshot

Bistro Am Carré: practical information

Address
13 Pl. Marie-Adelaide, 9063 Ettelbruck
See the address on Google Maps
Cuisine
Bistro: burgers, francesinhas, pasta and tapas
Services
Online ordering for pickup
Menu sections
Apéritifs · Soft drinks · Entrées · Boissons chaudes · Poissons · Viandes · Hamburgers · Tapas · Francesinhas · Pâtes · Menu enfant · Salades · Végan · Bières
The restaurant's website
dineora.io/bistro-am-carre

Questions about this project

Who designed the website of Bistro Am Carré?

The website of Bistro Am Carré was designed by Dineora: art direction, opening film, online menu and takeout ordering page.

Can you order takeout online from Bistro Am Carré?

Yes. The ordering page presents the whole menu, category by category: you add your dishes to the basket, then send the order to collect it at the bistro.

Does the menu of Bistro Am Carré offer vegan dishes?

Yes. A “Végan” category appears on the online menu, with a vegan hamburger and a vegetable sauté, among others.

How can a bistro mixing burgers, tapas and Portuguese cooking put its menu online?

By splitting it into clear sections, from burgers to francesinhas, pasta to tapas, with a simple takeaway basket. The owner can edit any dish at any moment.

Can a bistro sell takeaway in Luxembourg without platform commission?

Yes. Orders go through the bistro’s own site, Dineora takes no commission, and the customer collects the meal directly on the premises.

More of our work

All case studies