Case study

Sandwiché byroute · Luxembourg

Sandwiché byroute: a sunny website for a Lebanese food truck

In Bertrange, Luxembourg, Sandwiché byroute serves Lebanese street food: sandwiches, mezze boxes, grilled platters and desserts. Dineora designed a lively, colorful website, true to a truck that displays “Have a Beirutiful day”, and one that leads straight to the menu, takeaway ordering and delivery.

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The Sandwiché byroute website shown on a laptop and a phone
Restaurant
Sandwiché byroute
Location
Luxembourg, Bertrange
Cuisine
Lebanese street food
Designed by Dineora
Website, online menu, takeaway ordering, delivery

A Lebanese food truck in Bertrange

Sandwiché byroute presents itself as a “food truck libanais” based in Bertrange, Luxembourg. Its logo, white lettering on an orange square, appears again on the bags and cardboard boxes that carry the meals away.

The menu is organized into six sections with English names: Mezza Box, Sandwiches, Platters, Sides, Desserts and Drinks. The mezze boxes bring together hummus, moutabal or cheese pastries. The sandwiches range from the kafta, beef and lamb skewers with parsley, onion, hummus and pomegranate molasses, to the chicken tawouk, the falafel, the soujouk, the fried cauliflower or the Francisco. The platters serve these fillings on a plate, with Lebanese bread. On the sides, Belgian fries; for dessert, mouhalabiyeh, a milk cream scented with rose water.

The tone is set on the home page: a “Bon goût, bonnes vibes” chalkboard next to the truck, and little handwritten phrases all around the dishes.

Tray of grilled chicken, salad and sauce, and fir-green wave “Le goût du Liban près de chez vous”

The challenge: the good mood of a truck, the clarity of a menu

A food truck is often chosen at a glance: a sandwich that makes you hungry, a cheerful sign, a line moving along. The website had to recapture this energy, with bold colors and generous dishes shown up close.

It also had to keep a menu with names that are often English and Lebanese, mezza box, platters, tawouk, soujouk, simple to browse, and make it immediately clear that you can order takeaway or have it delivered. All of it as readable on a phone as on a computer.

Home page of Sandwiché byroute on a phone: orange logo, Commander button, handwritten name, truck and sesame sandwich
On a phone, the sandwich, the tray of grilled chicken and the wave “Le goût du Liban près de chez vous”
Art direction board for the Sandwiché byroute website

Fir green, orange and sunshine yellow

The palette mixes deep fir green, the orange of the logo, sunshine yellow and cream, with red and white stripes that recall wrapping paper. A stylized cedar returns from page to page, on a green and gold wave or in a sunny medallion.

The visuals keep the sandwich in the foreground: a long sesame baguette filled with grilled chicken, melted cheese, pickles and corn, in front of the white truck with colorful stripes. Around it, a bowl of falafel and pickled vegetables, a tray of grilled chicken with its salad and sauce, kafta skewers and hummus, falafel wraps, then an orange cardboard box filled with vine leaves, fries, salad and hummus.

The name of the place is written in a large fir-green handwriting, underlined with a yellow stroke, and the taglines in a lighter marker-style script. The Commander button is painted in the world of the place: a dark green brushstroke edged with yellow, framed by small orange strokes.

A handwritten home page around the sandwich

The home page opens on “Sandwiché byroute” and the line “Food truck libanais”, with two taglines on either side: “Des ingrédients frais” and “Plus qu’un sandwich, une expérience libanaise !”. The sandwich fills the bottom of the screen, the truck stands behind it.

Scrolling down, new phrases settle around the dishes: “Des options pour tous”, “Des saveurs authentiques”, “Toujours frais, toujours savoureux”, “Bonne humeur garantie !”. A fir-green wave then carries “Le goût du Liban près de chez vous”. A gallery follows, kafta in a tray in front of a stainless steel box engraved with the name of the place, falafel wraps, an orange cardboard bag and box, then a second presentation of the food truck.

Home page gallery: kafta and hummus in front of a stainless steel box engraved with the name of the place, falafel wraps
The Sandwiché byroute ordering page on a laptop and a phone

A menu under the cedar, for takeaway or delivery

The ordering page opens on the title “Menu & Commander”, written in orange brushwork, under a cedar in a rising sun. The fir-green setting overflows with tomatoes, lemons, cucumbers, red onions and mint leaves. The sections appear on cream cards framed with vegetables and scrollwork.

A fixed bar at the top of the screen leads from Mezza Box to Drinks. Each dish appears with its visual, its name and its price; a small arrow unfolds its description, and a colorful button marked with a plus sign adds it to the basket. That is how you build your order, then choose to collect it or have it delivered.

Ordering page on a computer: title “Menu & Commander” under a cedar, fir-green setting of vegetables and citrus fruits
Menu on a phone: title under the cedar, Mezza Box section with hummus and moutabal, basket bar at the bottom

Sandwiché byroute's menu: a few dishes

Dishes as they appear on Sandwiché byroute's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

On a phone, the truck in your pocket

On a phone, the home page reorganizes vertically: the orange logo and the Commander button at the top, the name of the place in large letters, the truck, then the sesame sandwich. The handwritten taglines stay around the dishes, and the following sections stack up, from the tray of chicken to the falafel wraps.

The ordering page keeps its setting under the cedar and moves to a single column, with a menu button at the top right and a scrolling sections bar. The basket bar, fir green and edged with foliage, stays at the bottom of the screen throughout the reading of the menu.

The Sandwiché byroute website on a phone resting on a set table

A website prepared for searches in Luxembourg

The website is designed for the searches people make in Luxembourg and in Bertrange: a Lebanese or Middle Eastern restaurant, Lebanese cooking, a sandwich or a sandwich shop, a restaurant with a terrace, meal delivery. The page title, its description, its texts and its structured data present Sandwiché byroute, its cooking and its menu clearly.

A detailed presentation page complements the home page, and the full menu can be read as text on the ordering page. Nobody can promise a place on Google: the work consists of giving search engines accurate, structured and consistent information.

Orange cardboard bag and box with the logo of the place, filled with vine leaves, fries and hummus, then second presentation of the food truck

A website for a Lebanese food truck in Bertrange, Luxembourg: sandwiches, mezze and delivery

A Lebanese food truck has to fit in a pocket: the tawouk or kafta sandwich, the mezze box, the grilled platter, meghlé or mouhalabiyeh for dessert. The website of a street food truck in Bertrange has to show these dishes with their visuals, stay readable at lunchtime between two meetings, and let people order for collection or delivery without leaving the page.

  • A truck’s receipt, no web studio: the site costs far less than an agency, and neither delivery nor collection carries a commission.
  • As soon as the truck is parked: the name Sandwiché byroute is enough, and the menu from Mezza Box to Drinks is online within minutes.
  • Fir green, orange and cedar: the orange logo, the wrapping-paper stripes and the cedar in a rising sun belong to this truck, not to a street-food template.
  • A menu you change between two services: the cook adds a dish of the day or removes a drink from his phone, and the site follows at once.
  • The order skips the middleman: baskets arrive directly at the truck, with no agency or delivery app keeping a share.
  • From Luxembourg to Sydney: the same software serves restaurants in Rabat, London or Lausanne, in the language of the menu, English here.

For a Lebanese food truck in Luxembourg, a vivid, colourful website turns every sandwich into a reason to stop by the truck.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · QR code menu for restaurants

The result: a website with the good mood of the truck

The website of Sandwiché byroute looks like its food truck: colorful, direct, full of spirit. It shows the sandwiches up close, speaks in little handwritten phrases, and sorts its menu into clear sections all the way to the basket, for takeaway or delivery.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Home page of Sandwiché byroute on a computer: fir-green handwritten name, the line “Food truck libanais”, sesame sandwich and colorful truck
Sandwiches section on a computer: soujouk, Francisco, falafel and fried cauliflower on cream cards
The grilled chicken sandwich in front of the truck, with a bowl of falafel and the taglines “Des options pour tous” and “Des saveurs authentiques”
Sandwiches on a phone, soujouk, Francisco, falafel and fried cauliflower, with the sections bar and the basket
On a phone, falafel wraps, then the second presentation of the Lebanese food truck

Sandwiché byroute: practical information

Address
Sandwiche byRoute (Broots sarls), 8 rue des Mérovingiens, 8 Rue des Mérovingiens, 8070 Bertrange
See the address on Google Maps
Cuisine
Lebanese street food
Services
Online ordering for pickup · Delivery
Menu sections
Mezza BOX · Sandwiches · Platters · Sides · Desserts · Drinks
The restaurant's website
dineora.io/sandwiche-byroute

Questions about this project

Who designed the website of Sandwiché byroute?

The website of Sandwiché byroute was designed by Dineora: art direction, home page, online menu and ordering page, for takeaway or delivery.

Can you order from Sandwiché byroute online?

Yes. The ordering page presents the whole menu, from the mezze boxes to the drinks: you add your dishes to the basket, then choose takeaway or delivery.

What is on the menu at Sandwiché byroute?

Mezze boxes such as hummus and moutabal, kafta, tawouk or falafel sandwiches, grilled platters, fries, mouhalabiyeh and drinks.

Can a food truck have its own ordering website in Luxembourg?

Yes. The truck gives its name, and Dineora puts together the site with its menu, visuals and a page for collection or delivery orders. The owner keeps it updated alone.

How can you sell Lebanese sandwiches for delivery without commission?

Orders go through the truck’s own page and reach it with no platform in between. Dineora takes nothing from these sales.

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