Case study

Storming Wings · Baton Rouge

Storming Wings: the neon world of a wings and seafood counter in Baton Rouge

On Airline Highway in Baton Rouge, Storming Wings serves chicken wings, fish, shrimp and burgers under red and blue neon signs. Dineora designed a website that keeps that counter energy and organizes a very full menu so it can be browsed quickly, then ordered for takeout.

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The Storming Wings website shown on a laptop and a phone
Restaurant
Storming Wings
Location
Baton Rouge, Airline Highway
Cuisine
Wings, fish and seafood
Designed by Dineora
Website, online menu, takeout ordering

Wings and seafood along Airline Highway

Storming Wings is a restaurant in Baton Rouge, located on Airline Highway, that brings two families of dishes together under the same sign: chicken wings and seafood. Its menu includes mixed platters of fish and shrimp, fish dinners such as tilapia, chicken tenders, chicken liver and gizzards, whole or flavored wings, family-size servings, po’boys and burgers, grilled dishes, sides, desserts such as banana pudding, and drinks.

The character of the place shows right from the sign: a name in white neon letters edged in red, flanked by two wings, and a motto repeated from one screen to the next, “Wings · Shrimp · Burgers · Ice Cream”. It is a straightforward, no-frills address, where people come for generously filled plates, dipping sauces and an ice cream to finish.

Storming Wings dining room with red booths, menu screens and ice cream display, under the neon sign

The challenge: an abundant menu, readable at a glance

The Storming Wings menu has more than a hundred items, often offered by piece count: three, four, six or ten wings, a small or large portion of liver or gizzards, family menus that combine fish and chicken wings. On top of that comes a daily special that changes with the day of the week, such as chicken gizzards or liver on Monday. Without order, a menu like this becomes a wall of lines.

The challenge was twofold: keep the energy of a neon-lit counter, with its burgers, its shrimp and its ice cream display, and let everyone find in a few gestures the option that suits them, then order it to pick up. All of it had to stay as clear on a smartphone as on a computer.

Storming Wings home page on a smartphone: neon sign, storefront, burger and grilled fish plate
Storming Wings dining room on a smartphone under the neon sign, then the shrimp po’boy
Art direction board for the Storming Wings website

Neon, midnight blue and raw wood

The palette starts from the night: a deep navy blue, the red and white of the neon signs, then the dark wood of the tables and the cream of the menu cards. The visuals stage the restaurant’s world: the storefront lit up at night, a dining room with red booths, its menu screens and its ice cream display, a double cheeseburger surrounded by fries and sauces, grilled fish fillets and shrimp on yellow rice, a crispy shrimp po’boy, tenders with fried pickles, a bowl of ice cream studded with cookies.

The restaurant’s name is written in neon, a white cursive outlined in red and blue, winged like the sign. The taglines are brushed on red flat color areas, in the manner of counter posters, and on the menu the section titles take thick navy blue capitals. An anchor returns as a common thread: on the storefront, marked in the wood of a table, at the center of the ordering page. The buttons are painted in the same world: the Order button becomes a blue badge with red wings, and each dish is added with a medallion decorated with fries and a burger.

A home page made of counter posters

On a computer, the home page opens on a large scene: the illuminated sign, the storefront at night, a steaming burger in front of its fries and, on the right, the ice cream display under a “Homemade Ice Cream” sign. Around it, short taglines set the tone: “Fresh Flavors Bigger Appetites”, “Burgers Done Right”, “Good Food Brighter Days”.

Further down, the page moves to a plate of grilled fish and shrimp, labeled “Wings Shrimp & More”, then enters the dining room, its neon and its red booths. The specialties then arrive one by one, presented like posters: “Shrimp Po’Boy”, “Chicken & Fried Pickles”, “Homemade Ice Cream”. A gallery of dishes takes over lower down. Throughout the journey, the Order button stays at the top right of the screen.

Storming Wings specialties: crispy shrimp po’boy, tenders and fried pickles, ice cream bowl with cookies
The Storming Wings ordering page on a laptop and a phone

An online menu for takeout ordering

The ordering page opens under a red neon title, “Menu & Order”, topped with a blue anchor. The backdrop is a dark slate bordered with arabesques made of fries, shrimp, tomatoes, onions and sauce. Each section has its cream card, framed by fries, burgers and shrimp, and a bar at the top of the screen lets visitors jump straight to “All Day Special”, “Mix Platters”, “Seafood Dinner”, “Daily Special”, “Chicken Tender”, “Liver & Gizzard” or “Whole Wings Dinner”.

Each dish appears there with its visual, its name, a short description and its price. Customers add their choices to the basket with a click on the medallion, then send the order to pick it up at the restaurant. The basket bar stays visible at the bottom of the screen while the menu is being read.

Storming Wings ordering page on a computer: “Menu & Order” title in red neon, blue anchor, arabesques of fries and shrimp
Storming Wings menu on a smartphone, “All Day Special” section, with the basket bar

Storming Wings's menu: a few dishes

Dishes as they appear on Storming Wings's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

On a smartphone, the same energy

On a smartphone, the home page is recomposed in portrait: the neon sign at the very top, the storefront, then the burger and the fish plate. The Order button and its red wings stay attached at the top of the screen. Lower down, the dining room, the po’boy, the tenders and the ice cream follow in the same order as on a computer.

On the ordering page, the cards switch to a single column, with the visual of each dish on the left and its price on the right. The section bar scrolls at the top of the screen, a painted menu button stays within thumb’s reach, and the basket bar, framed with fries and burgers, accompanies the reading from start to finish.

The Storming Wings website on a phone resting on a set table

A website prepared for searches in Baton Rouge

The website is built around what people actually look for when they are hungry in Baton Rouge: wings, shrimp, fried or grilled fish, chicken tenders, a seafood restaurant, a good address nearby, or simply the menu of a restaurant in town. The page title, its description, its texts and its structured data present Storming Wings, its location on Airline Highway, its cuisine and its menu clearly, for visitors as well as for search engines.

A detailed presentation page complements the home page, and the full menu can be read as text on the ordering page. No website can guarantee a position in Google: the work consists of providing search engines with accurate, structured and consistent information.

Storming Wings gallery of dishes: shrimp burger sandwich and po’boy served with fries on a dark counter

Wings and seafood in Baton Rouge: the website for a takeout counter

A wing restaurant that also sells fried fish, shrimp and po’boys faces a tricky menu: mixed platters, flavored wings, liver and gizzards, family sizes, a daily special that shifts with the day. A seafood restaurant website must make it readable at a glance and lead to the takeout order, nothing more. A wing joint in Baton Rouge ends up with a clean basket.

  • Priced like a plate, not a project: a counter’s site needs neither an agency nor a quote, and every family pack sold stays with the house, commission-free.
  • Before the evening rush: the restaurant’s name is enough to get the menu, visuals and order pages in a few minutes.
  • Neon, not an off-the-shelf theme: the red and blue sign, the booths and the ice-cream case set the art direction, not a stock layout.
  • Monday’s special changes: the manager swaps livers, gizzards or a price personally, and the site shows it right away.
  • Customers reach the kitchen, not a third party: each takeout order goes from the site to the counter, with no platform or agency between them.
  • Louisiana, London, Lausanne: the software writes the menu in several languages and shows the venue’s currency.

In Baton Rouge, that is a site that keeps the energy of Airline Highway and sorts the wings by size.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · QR code menu for restaurants

The result: the neon sign, online

The Storming Wings website keeps what makes the address: the neon, the generously filled plates, the anchor and the direct tone of the taglines. It organizes an abundant menu into clean sections and always keeps in view the action that matters here, ordering a meal to pick it up. This is what Dineora aims for with every restaurant: a website that looks like it and leads straight to its menu.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Storming Wings home page on a computer: winged neon sign, storefront at night, double cheeseburger, fries and “Homemade Ice Cream” display
“Liver & Gizzard” and “Whole Wings Dinner” cards of Storming Wings, below the section bar
Storming Wings home page further down: grilled fish fillets and shrimp on yellow rice, shrimp burger sandwich and brushed taglines
“Chicken Tender” section of Storming Wings on a smartphone, with the section bar and the basket bar
“Homemade Ice Cream” bowl with cookies and the Storming Wings gallery of dishes on a smartphone

Storming Wings: practical information

Address
Captain Hook wings and shrimp, 6244 Airline Hwy, Baton Rouge, LA 70805
See the address on Google Maps
Cuisine
Wings, fish and seafood
Services
Online ordering for pickup
Menu sections
All Day Special · Mix Platters · Seafood Dinner · Daily Special · Chicken Tender · Liver & Gizzard · Whole Wings Dinner · Flavored Wings · Family Size Wings · Family Meal · Po Boy and Burger · Grill Meal · Side Order · Dessert
The restaurant's website
dineora.io/storming-wings

Questions about this project

Who designed the Storming Wings website?

The Storming Wings website was designed by Dineora: art direction, home page, presentation page, online menu and a takeout ordering page.

Can you order takeout from Storming Wings online?

Yes. The ordering page presents the whole menu, section by section: you add your dishes to the basket, then send the order to pick it up at the restaurant.

What is on the Storming Wings menu?

Whole or flavored wings, fish and shrimp platters, chicken tenders, chicken liver and gizzards, po’boys and burgers, grilled dishes, family menus, sides, desserts and drinks.

How can a wing restaurant take takeout orders without paying a commission to an app?

The restaurant’s own site shows the menu and a basket, and the order reaches the counter directly. No intermediary app takes a share of the sale.

Can a menu of well over a hundred items, from wings to desserts, fit on one clear website?

Yes. The restaurant’s name is enough to get tidy sections, from the mixed platter to the ice cream, and the manager then adjusts every portion and price personally.

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