Vex'in Truck: a website of stone, wood and golden light for a grill food truck

Carved stone, wood and golden light

The palette comes down to three materials: the deep brown of stone and wood, the gold of a low light crossing the scene, and a sage green reserved for the restaurant name. The logo shows “Vex’in Truck” in tall, tight green capitals, outlined in a brown wood-grain edge; the welcome line, in cream letters underlined with an ochre stroke, carries the same warmth.

The visuals stage a little pig asleep on stone blocks carved with bunches of grapes, bathed in golden rays, then stretched out on a speckled slab that leads to a stainless steel oven. Further down, a beef burger with caramelized onions and melted cheese, served with fries on a board, faces a countryside scene: an old cream-colored truck under a large tree hung with string lights, wooden crates, barrels and fields in the distance.

On the ordering page, the titles are written in thick capitals that imitate light wooden planks ringed in brown. The add buttons and the basket bar sit in carved frames decorated with bunches of grapes, echoing the stone of the home page.

An online menu for takeaway ordering

The ordering page switches to a deep black background that leaves all the room to the dishes. It opens on a large title in wooden letters, “Commandez vos plats préférés”, and a simple instruction: build your basket, then send a request to the restaurant. A bar lists the menu categories — “Nos Burgers”, “Grillades du Jour”, “Plat du Jour”, “Accompagnements”, “Desserts du Jour”, “Menu Burger”, “Boissons” — and stays at the top of the screen while you read.

On a computer, the menu is read in two columns. Each dish appears with its image, its name, its price and an add button: the ribs on their plate, the sliced smoked pork neck, the fruit tartlet of the dessert of the day. The customer builds the order, then sends it to the restaurant to collect it on site.