Black Beans, Mexican restaurant in Paris: the website by Dineora

A Mexican canteen in the ninth arrondissement

Black Beans is a Mexican restaurant on rue de Trévise, in the Faubourg-Montmartre district, in the heart of the ninth arrondissement. Its menu opens with starters “to share or not”: guacamole made with fresh avocados, pico de gallo salsa, nachos, charros. Then come the tacos, such as the chipotle chicken taco, made with a marinated Label Rouge farm-raised chicken roasted in the oven, the popular dishes, large quesadillas, burritos, enchiladas, which you build with the filling of your choice, then the traditional dishes, chili con carne and fajitas, with Mexican rice and churros to finish.

The bar has a place of its own: tequilas, craft mezcals, Mexican beers, michelada, cocktails, homemade lemonade, wines by the glass and by the bottle. The menu also includes a weekday lunch menu and happy hours. On the website, the storefront is recognizable from afar: a green awning, garlands of red flowers and light bulbs, a bench covered with a sarape in bright stripes.

The home page film moves toward the green storefront, its flower garlands and its bench with a sarape

The challenge: the warmth of Mexico on a Paris street

Black Beans is a friendly neighborhood address, where people come to share a guacamole with friends or pick up a burrito to take away. The website had to render this cheerful simplicity, without falling into heavy-handed folklore, and let the warmth of the dining room come through to someone walking down the street or looking for a Mexican restaurant in the ninth.

It also had to organize a generous menu, where dishes come with a choice of meat or vegetables and where the bar counts almost as much as the kitchen. Visitors had to be able to move at a glance between the tacos, the dishes and the drinks, and keep ordering and booking within reach.

Home page of Black Beans on a phone, Réserver and Commander buttons at the top of the screen

Art direction board for the Black Beans website

Fir green, sun yellow and painted tiles

The palette starts from the storefront and the dining room: the fir green of the awning and the woodwork, the sun yellow of the walls, the red of the flowers, and the blues, turquoises and oranges of the painted tiles. The visuals follow a simple path: a warm stone wall under olive branches, the green flowered storefront with its bench and flower pots, then the yellow dining room seen through a steamed-up window where someone has drawn a heart, with its tiled counter, its lined-up bottles and its garlands of cut paper.

The home page headings are set in a thick serif typeface, fir green, placed directly on the stone like a painted sign. The logo is a round green badge, stamped with a yellow sombrero and the name in red letters. The Réservation and Commander buttons are painted in the world of the place: cream plaques framed with turquoise and orange tiles.

A home page that advances like a film

The home page is a film that advances as you scroll. It starts outside, on the sidewalk: on the left, the logo and the title “Ici, on mange mexicain.”, followed by an invitation to push open the green door; on the right, the flowered storefront. The text fades and the camera moves toward the window.

Then visitors pass through the glass: “Derrière la buée, la salle jaune.”, with its painted tiles, its flowers and its garlands, and a sentence inviting them to settle in as if at home. The story then continues on brown cards with ornate corners, chapter by chapter: “Partagez… ou pas” for the starters, guacamole, nachos and charros in the middle of the table, then “Mariné puis rôti au four” for the farm-raised chicken with chipotle cream.

“Derrière la buée, la salle jaune.”: the dining room with painted tiles seen through a steamed-up window

The Black Beans ordering page on a laptop and a phone

The takeout menu, in a Mexican festival decor

The ordering page opens on a decor painted on a black background: orange, turquoise and red scrolls, garlands of papel picado, marigolds, chili peppers, ears of corn, cactus paddles, bowls of guacamole and loaded tacos. Each category sits on a cream card framed with painted tiles and floral patterns, under a title in raspberry capitals: starters to share or not, tacos, popular dishes, traditional dishes, sides, desserts, lunch menu, then the whole drinks menu.

Each dish appears with its visual, its name, its price and a small pennant marked with a plus sign, which adds it to the basket. Customers put their order together, then collect it at the restaurant; on a phone, the basket bar, framed with painted tiles, stays at the bottom of the screen the whole time they read the menu.

Ordering page on a computer: decor painted with papel picado, marigolds, corn and chili peppers

Menu on a phone, starters to share, guacamole and salsa, with the basket bar

Black Beans's menu: a few dishes

Dishes as they appear on Black Beans's online menu, with the restaurant's own names, descriptions and prices.

Entrées (à partager ou pas)
Guacamole
purée d'avocats frais, tomate, oignon, citron vert et tortilla chips de maïs
€9.90
Tacos
Taco poulet chipotle
poulet français Label Rouge Fermier mariné dans une crème chipotle, rôti au four (option halal)
€4.50
Plats populaires
Large quesadilla
tortilla de blé avec mix fromages râpé fondu et accompagnée de salade, salsa pico de gallo, oignon, coriandre et avocat. Avec viande ou légume au choix (carnitas, poulet fermier, bœuf, chorizo, végétarien)
€16.90
Plats traditionnels
Chili con carne
bœuf et lardons fumés cuit dans un mélange d’épices à chili, haricots rouges, oignons, légumes frais, servi avec riz, fromage râpé, salsa pico de gallo, jalapeños et nachos
€19.90
Accompagnements
Riz à la mexicaine
€5.90
Desserts
Churros
€7.90
Menu midi (du lundi au vendredi)
Menu midi : Larges quesadillas
Plat + dessert ou boisson. Tortilla de blé avec mix fromages râpé, accompagnée de salade bio, avocat onctueux, salsa pico de gallo, oignon, coriandre. Au choix : poulet fermier Label Rouge, porc, bœuf, légumes, chorizo mexicain
€17.90
Tequilas
Don Julio Blanco
€9
Mezcal artisanal
Bruxo Blanco
€8.90
Whisky
Maker’s Mark Bourbon 45%
€8.90
Champagne
Veuve Pelletier Brut
€45.90
Vin au verre
Verre de vin
Au choix : vin rouge, rosé ou blanc
€5.90

A booking painted like a sign

The Réservation button opens a form painted like a large yellow sign in a wooden frame, with blue and orange tiles in the four corners and branches of pink flowers. It is titled “Réservations” in fir green letters, above the restaurant’s name.

It fits on a single screen and asks for the essentials: full name, phone number, e-mail, date, time, number of guests and special request. The send button reuses the tile-framed plaque of the buttons at the top of the page.

The Black Beans website on a phone resting on a set table

On a phone, the same street in vertical format

On a phone, the home page is recomposed in height: the Réserver and Commander buttons side by side at the top, the olive branches framing the screen, the logo with the sombrero in the center and the title “Ici, on mange mexicain.” legible on two lines over the sunny stone.

On the ordering page, the menu cards stack category after category, each with large visuals of the dishes; a button shaped like a small house, topped with papel picado, leads back to the home page, and the basket bar stays accessible at the bottom of the screen.

A website prepared for searches in the ninth

The website is built around what people really look for in the neighborhood: a Mexican restaurant in the ninth arrondissement, tacos or a burrito nearby, a restaurant where you can eat vegetarian, or simply the name of Black Beans together with Paris. The page title, its description, its texts and its structured data present the restaurant, its street, its district, its cuisine and its menu clearly.

A detailed presentation page complements the home page, and the full menu can be read as text on the ordering page. Nobody can promise a place on Google: the work consists of giving search engines accurate, structured and consistent information.

Story cards: “Partagez… ou pas” for the starters, then “Mariné puis rôti au four” for the chicken

A website for a Mexican restaurant in Paris: tacos, quesadillas and a lunch menu to take away in the ninth arrondissement

A Mexican restaurant in Paris is ordered from in two ways: at lunch, for a set menu gulped between meetings, and in the evening, to share guacamole, chipotle chicken tacos, quesadillas, fajitas and churros over a tequila. A Mexican restaurant website in the Faubourg-Montmartre has to serve both rhythms: a lunch menu up front, a takeaway taco menu, a table to book for the evening and a bar of tequilas and mezcals that does not drown on the page.

No agency is needed for that. Black Beans’ site grew out of the restaurant’s name alone in a few minutes; no commission weighs on orders, and the owner swaps a dish of the day or a happy-hour time personally. Its art direction borrows from the rue de Trévise: a flowered fir-green shopfront, a yellow room, painted tiles and cut-paper garlands.

Takeaway orders and bookings reach the counter directly, with no app in between. And the same software already serves tables in London, Lisbon or Rabat, in each one’s language and currency.

For a Mexican canteen in Paris, it is a site that warms the heart.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The result: from the street to the yellow dining room

The website of Black Beans does what the green storefront does on the street: it catches the eye, it invites you in and it puts you at ease right away. Once inside, the menu can be browsed effortlessly, and both booking and takeout ordering stay one gesture away. This is Dineora’s ambition for every restaurant: a website that has the personality of the place.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Booking form of Black Beans, yellow sign framed in wood and painted tiles

Black Beans: practical information

Address: Black Beans Paris, 35 Rue de Trévise, 75009 Paris
See the address on Google Maps
Cuisine: Mexican restaurant
Services: Online ordering for pickup · Online table booking
Menu sections: Entrées (à partager ou pas) · Tacos · Plats populaires · Plats traditionnels · Accompagnements · Desserts · Menu midi (du lundi au vendredi) · Tequilas · Mezcal artisanal · Whisky · Champagne · Vin au verre · Vin rouge en bouteille · Vin blanc / rosé en bouteille
The restaurant's website: dineora.io/black-beans

Questions about this project

Who designed the website of Black Beans?

The website of Black Beans was designed by Dineora: art direction, opening film, online menu, takeout ordering page and booking form.

Can you order takeout online from Black Beans?

Yes. The ordering page presents the whole menu, from the tacos to the drinks: you add your dishes to the basket, then send the order to collect it at the restaurant.

Can you book a table at Black Beans on its website?

Yes. The Réservation button opens a form on a single screen: full name, phone number, e-mail, date, time, number of guests and special request.

How can a Mexican restaurant in Paris sell its lunch menu online?

By putting it first on the order page, with the day’s quesadillas or tacos, so neighbourhood customers collect it on site in a few taps.

Do you need a delivery platform to sell takeaway tacos?

No. The restaurant receives orders on its own site, Dineora takes no commission, and the restaurant keeps the direct link with its customers.