Case study

Bar Tapas 177 · Brussels

Bar Tapas 177: a website that keeps the plates going round in a Marolles tapas bar

In the Marolles in Brussels, Bar Tapas 177 serves hot and cold tapas, fish, plancha-grilled meats and Spanish wines, to share at the counter or in the dining room. Dineora designed a website as warm as an evening with friends, which presents a very rich menu and keeps takeout ordering and booking within easy reach.

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The Bar Tapas 177 website shown on a laptop and a phone
Restaurant
Bar Tapas 177
Location
Brussels, the Marolles
Cuisine
Spanish tapas bar
Designed by Dineora
Website, online menu, takeout ordering, table booking

A Spanish tapas bar in the heart of the Marolles

Bar Tapas 177 is a Spanish tapas bar in the Marolles district of Brussels, which is also part Mediterranean restaurant and part cocktail bar. Its menu runs to more than two hundred items. On the tapas side, there are jamón ibérico croquetas, a trio of croquettes with cheese, chicken and shrimp, gambas al ajillo, jamón ibérico or picón cheese. Then come the fish and seafood, such as salmon tartare with avocado, and the meats: plancha-grilled pluma ibérica, beef cheek in red wine, lamb skewer with thyme and rosemary, adobada pork loin with piquillo peppers, manchego burger.

The desserts include apple crumble, flan de la casa, tres leches and ice cream sundaes. The wine list takes up a large place: white, rosado and tinto wines by the glass, pitchers, cava, bottles of Rioja, Ribera del Duero or Rueda, not forgetting sangria and beers.

The challenge: an immense menu, a spirit of sharing

A tapas bar is an experience for several people: you order a few plates, you taste, you start again. The website had to convey this spirit of sharing rather than the image of a stiff restaurant, and make people want to come with friends.

It also had to make a particularly long menu readable, where Spanish and French names mix with tapas, main dishes, desserts and a detailed wine list. The stake was twofold: to tell the story of a few emblematic dishes with a light touch, then let visitors browse the whole menu without getting lost, whether they are planning an evening on site or a takeout order.

Home page of Bar Tapas 177 on a phone, painted Réserver and Commander buttons at the top of the screen
Bar Tapas 177 — Website screenshot
Art direction board for the Bar Tapas 177 website

Warm wood, azulejos and red peppers

The palette is that of a tapas bar at the end of the day: honey wood and mahogany, the amber light of glass pendant lamps, deep red, touches of gold. The visuals play the card of the miniature and the surprise: the bar rebuilt as a scale model, with its glass counter filled with tapas, its high stools, its lined-up bottles and its dish boards on the wall; a wooden cabinet of pigeonholes whose little doors open on a burger and its fries, or on garlic mushrooms; a dining room with brick walls covered in colorful canvases; a close-up of patatas bravas in their terracotta dish.

The large headings are set in a sturdy serif typeface, cream-colored, above small spaced-out golden capitals. The logo, handwritten in red, sits on a Padrón pepper. The Réservation and Commander buttons are painted in the world of the place: red plaques ringed with gold, decorated with scrolls and fans.

A home page that advances like a film

The home page is a film that advances as you scroll. It opens on a question, “On fait tourner les assiettes ?”, and an invitation to come with friends to share jamón ibérico croquetas and Padrón peppers, next to the model of the bar. The camera moves closer, enters the miniature dining room, then stops in front of the cabinet of pigeonholes: “Une place pour le fromage.”, for the manchego burger slipped under the sesame bun.

The story continues “Côté mer”, with “Coquillages ou friture ?”, which invites you to taste grilled zamburiñas in their shells and then a freshly fried boquerón. Sober panels then accompany each dish in the story, such as “Des patatas bravas” to start. The texts stay short and talk the way people talk at the counter.

The Bar Tapas 177 ordering page on a laptop and a phone

A takeout menu painted like a tavern wall

The ordering page opens on a painted decor in dark red, covered with golden acanthus scrolls, bunches of grapes, flowers, blue and white azulejos, strings of red peppers and lanterns, with a ham, a pitcher of sangria, olives and croquettes at the bottom. Each category is presented on a cream card, framed by azulejos painted with olives, peppers and hams, and fixed with big iron nails.

A navigation bar at the top of the screen leads from wines by the glass to hot and cold tapas, suggestions, pescados y mariscos, carnes, desserts and ice creams. Each dish appears with its visual, its name, its price and a round button marked with a plus sign to add it to the basket. Customers put their order together, then collect it at the bar; on a phone, a red basket bar stays at the bottom of the screen.

Menu on a phone, white wines by the glass category, with the red basket bar

Bar Tapas 177's menu: a few dishes

Dishes as they appear on Bar Tapas 177's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

Booking on a board of wood and leather

The Réservation button opens a form painted like a wood-framed panel, on a caramel leather-colored background with corners decorated with golden scrolls. It is titled “Réservations”, in large cream capitals, above the bar’s name.

The form fits on a single screen and asks for the essentials: full name, phone number, e-mail, date, time, number of guests and special request. The send button reuses the red plaque ringed with gold of the buttons at the top of the page.

The Bar Tapas 177 website on a phone resting on a set table

On a phone, the same evening in vertical format

On a phone, the home page is recomposed in height: the model of the bar fills the whole screen, the logo with the green pepper sits in the center, and the title “On fait tourner les assiettes ?” stays legible on two lines. At the top, two painted buttons stay side by side: Réserver, on a light plaque decorated with an olive branch, and Commander, on its red plaque.

On the ordering page, the menu cards stack one after the other, a house-shaped button leads back to the home page, and the basket bar, edged with azulejos, stays accessible at the bottom of the screen.

Bar Tapas 177 — Website screenshot
Bar Tapas 177 — Website screenshot

A website prepared for searches in Brussels

The website is designed around the searches people actually make in Brussels: tapas or a Spanish restaurant in the city, a bar or a restaurant in the Marolles, a cocktail bar, a place for lunch, or simply the name of the bar. The page title, its description, its texts and its structured data present the venue, its district, its cuisine and its menu clearly.

A detailed presentation page complements the home page, and the full menu, wines included, can be read as text on the ordering page. Nobody can promise a place on Google: the work consists of giving search engines accurate, structured and consistent information.

A website for a tapas bar in Brussels: menu, wines and takeaway orders from the Marolles

A tapas bar lives on its sprawling menu: hot and cold tapas, croquetas, gambas al ajillo, pluma ibérica, wines by the glass, jugs, cava, sangria. A tapas bar website in Brussels has to organise that abundance without smothering it, let guests assemble a takeaway tapas order before the evening and book a table for the whole group.

  • No studio quote: a neighbourhood bar keeps its money for the cellar, and the site holds back no commission on orders.
  • Over two hundred lines, sorted in minutes: give the bar’s name and the menu, images and order page assemble themselves.
  • Honey wood, amber glass, a scale model: Bar Tapas 177’s site rebuilds a glass-fronted counter in miniature; each bar gets a mood drawn for it, not an off-the-shelf skin.
  • The chalkboard changes, the site follows: the owner sees it from creation, then adds a daily special or reworks a wine by the glass personally.
  • Guest to counter: takeaway orders and bookings reach the bar with no agency or marketplace in between.
  • Brussels, Lisbon, Sydney: in a city that switches between languages, the site does too; the software also serves tables in Lausanne or London, in the local currency.

For a Spanish tapas bar in the Marolles or anywhere in Brussels, it is a site as warm as an evening among friends, run by the owner without a go-between.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The result: the spirit of the counter, online

The website of Bar Tapas 177 looks like an evening in the Marolles: warm wood, plates to share, a Spanish wine cellar and a direct, friendly tone. It makes a very rich menu readable and keeps the two useful actions within reach, booking a table and ordering takeout. This is what Dineora aims for with every venue: a website that has the voice of the place.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Bar Tapas 177 — Website screenshot

Bar Tapas 177: practical information

Address
Bar Tapas 177 - Restaurant Espagnol & Taverne Authentique, Rue Haute 177, 1000 Bruxelles
See the address on Google Maps
Cuisine
Spanish tapas bar
Services
Online ordering for pickup · Online table booking
Menu sections
Vins au Verre — Blanc · Vins au Verre — Rosado · Vins au Verre — Tinto · Pichets de Vin · Vins Par Bouteille — Cava · Vins Par Bouteille — Blanc · Tapas Chaudes · Tapas Froides · Suggestions · Pescados y Mariscos · Carnes · Postres / Desserts · Helados / Glaces · Vino Por Botella - Tinto
The restaurant's website
dineora.io/bar-tapas-177

Questions about this project

Who designed the website of Bar Tapas 177?

The website of Bar Tapas 177 was designed by Dineora: art direction, opening film, online menu, takeout ordering page and booking form.

Can you see the menu of Bar Tapas 177 and order takeout online?

Yes. The ordering page presents the whole menu, tapas, main dishes, desserts and wines: you add your dishes to the basket, then send the order to collect it at the bar.

Can you book a table at Bar Tapas 177 on its website?

Yes. The Réservation button opens a form on a single screen: full name, phone number, e-mail, date, time, number of guests and special request.

How can a tapas bar sell takeaway without going through a delivery platform?

It publishes its tapas menu on its own site and receives orders directly. Dineora takes no commission, and guests collect at the counter at the time they choose.

Does a tapas bar in Brussels really need an agency for its website?

No: the owner builds the site by entering the bar’s name, then edits tapas, wines and hours freely, with no developer.

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