Burger Dealer: dripping letters, a golden slate and hearty burgers in Rabat

A burger counter in the Orangers district

Burger Dealer is located in the Orangers district of Rabat. Its menu is that of a full burger counter: burgers, hot dogs, wraps and salads, extras to add (toppings, sides, sauces), sodas and freshly squeezed fruit juices, milkshakes, desserts and combo meals. You will find the Cheezy Alcapone, the Double Cheese Burger, the Royal Burger, the Chick’n Beef or the vegetarian Vegg Burger, with its vegetable patty and brioche bun; the Yankee Hotdog with grilled beef sausage, the Chicken Wrap, the BD Salad with grilled chicken and croutons, mozzasticks, a strawberry milkshake or a raspberry cheesecake.

The restaurant presents itself with its own lines, repeated on the home page: “Plus qu’un burger, une addiction !”, “Fait maison chaque jour”, “Sur place – À emporter – Fait avec amour”. The website had to speak in that tone, direct and hearty.

A home page as a poster, then as a slate

On a computer, the home page opens on the name Burger Dealer, above the banners “Burgers gourmands” and “Faits avec passion” and the line “Plus qu’un burger, une addiction !”. Along the edges of the screen, capitalized mentions run vertically: “Pains moelleux”, “Goût authentique”, “Sauces maison”.

Further down, the burgers parade in a row, each with its label: “Le Royal Burger”, “L’incontournable”; “Le Cheezy Alcapone”, “Double dose de plaisir”; “Le Vegg Burger”, “Le plaisir sans viande”. A second poster, yellow and white, repeats the name under a crown, before the menu appears on a black slate with golden rules: each category on a yellow brushstroke, such as “Extras – Sauces” or “Boissons – Jus de fruits”, dotted lines leading to the prices and a few line drawings, mushrooms, fries or salad.

On a phone, the poster at full height

On a phone, the home page takes the form of a vertical poster: the crown, the name in yellow and white, the banner “Burger · Panini · Pizza” and the line “Vrai goût. Vraie passion.”, then a burger topped with a small flag bearing the restaurant’s name, fries in a basket, a panini and a pizza. A navigation bar, set on a yellow brushstroke, gathers three icons at the bottom of the screen: home, menu and the order bag. The ordering page keeps its framed cards, with the “Panier” bar always within thumb’s reach.