Blackball, bar in Montlouis-sur-Loire: the website by Dineora

A cocktail and pool bar in Montlouis-sur-Loire

Blackball is a bar in Montlouis-sur-Loire, in the La Prestrise district, that is part cocktail bar, part snack bar and part pool hall. Its menu is first of all that of a bar: classic cocktails, from the mojito to the Moscow Mule, the margarita, the spritz and the Negroni, non-alcoholic cocktails, bottled beers, non-alcoholic beers and draft beers, wines by the glass, including a dry Vouvray and a sweet Vouvray, aperitifs, spirits, dark spirits, liqueurs and creams, hot drinks and soft drinks.

For small appetites, the snacking category offers a croque-monsieur with ham and béchamel with its fries or tenders, and the sharing board brings together cured meats, cheese, olives or tomatoes, with tapenade or hummus. The chocolate fondant closes the menu. The place has a strong personality: exposed beams, a brick wall, red leather chairs, a pool table with a red cloth, a foosball table and, on one wall, the large portrait of a chimpanzee in a hat.

“Côté cocktails” and “Passion ou amertume ?” under frames hanging from the beams, in front of the pool table

The challenge: showing a place where you spend the evening

A bar like Blackball cannot be reduced to a list of drinks. People come with friends for an aperitif, for a game of pool or foosball, for a shared board. The website had to convey this evening atmosphere and make people want to come, rather than line up cocktail names.

It also had to make a long and very detailed menu readable, where each beer exists in several sizes and where the spirits sit alongside the regional wines and the snacking. Visitors had to be able to move in one gesture from the cocktails to the beers, then to the boards, and find the ordering button at any time.

Art direction board for the Blackball website

Burgundy, red leather and pool-table green

The home page palette echoes the room: a deep burgundy, the red of the chairs and the pool table cloth, the brown wood of the beams, the brick and golden rules. The visuals show the place without detours: the large room with its pool table, its foosball table and its chimpanzee portrait; a ceiling of beams from which, on golden threads, hang frames showing a red cocktail, a board of cured meats and cheese, the terrace under its arbor, the facade, a pool table under the eaves; a board of cured meats set in front of a mirrored metal cylinder that reflects it.

The logo is a black billiard ball, marked with a stylized eight in white lines. The headings are set in an elegant serif typeface, cream on a burgundy background, above small spaced-out golden capitals. The Commander button is painted in the world of the place: a lacquered black cartouche, ringed with gold, like a counter plaque.

A home page that advances like a film

The home page is a film that advances as you scroll. It opens on a question, “On vous sert quoi ?”, and an invitation to come with friends, between the fresh mint of the mojito and the bubbles of a beer, while hanging frames turn above the room. The film continues “Côté cocktails” with “Passion ou amertume ?”, a fruity cocktail or a very bitter Negroni, and a nod to the chocolate fondant for the sweet touch.

The camera then descends toward a table where a board of cured meats and cheese is waiting, then passes in front of the brick counter and its red stools: “À partager”, “Passez-moi le fromage !”. Dark panels then take over, chapter by chapter, such as “On secoue pour vous”, which presents the house cocktails above a red glass against a background of blurred lights.

The home page film moves toward a board of cured meats and cheese set in front of a mirrored cylinder

The Blackball ordering page on a laptop and a phone

A menu unrolled on a pool table

The ordering page changes color and turns pool-table green: a green velvet background covered with golden scrolls, two crossed cues under a brass medallion, numbered black balls, beer taps, glasses of mojito with lime and mint, golden bottle caps. Each category appears as a roll of cream paper unrolling from a cylinder of green leather and mahogany, decorated with leaves and billiard balls.

A navigation bar, at the top of the screen, leads from the cocktails to the non-alcoholic cocktails, the beers, the soft drinks, the snacking, the sharing boards, the desserts and the hot drinks. Each drink or dish appears with its name and its price, and a small green star marked with a plus sign adds it to the basket. Customers put their order together, then collect it at the bar; on a phone, the basket bar stays at the bottom of the screen.

Ordering page on a computer: green velvet, golden scrolls, cues and billiard balls, menu rolls

Menu on a phone, cocktails category, with the basket bar at the bottom of the screen

Blackball's menu: a few dishes

Dishes as they appear on Blackball's online menu, with the restaurant's own names, descriptions and prices.

Cocktails
Classic Mojito
Rhum blanc, menthe fraîche, citron vert sucre de canne, eau gazeuse
€9
Cocktails Virgin
Virgin Mojito
Menthe fraîche, citron vert sucre de canne, eau gazeuse
€9
Bières bouteilles
Brooklyn Spécial Effects IPA 33cl
€5
Bières sans alcool
Tourtel Twist citron 27,5 cl
€4
Bières pression
Tigre 50 cl
Bière pression, 50 cl.
€7.60
Softs
Coca Cola 33cl
€3.50
Snacking
Croque monsieur (jambon, béchamel) & frites
€9.50
Planches à partager
Planche à partager
Charcuterie, fromage, olives ou tomates, tapenade poivron ou tomates ou houmous
€15
Desserts
Fondant au chocolat
€3.50
Boissons chaudes
Café
€1.70
Vins
Domaine des 7 Lieux (rouge) 12cl
€3.50
Apéritifs classiques
Ricard 3cl
€3.50

On a phone, the same evening in vertical format

On a phone, the home page is recomposed in height: the hanging frames, the sharing board, then the room with the pool and foosball tables, fill the top of the screen; the black ball of the logo sits in the middle, followed by the name of the town and the title “On vous sert quoi ?”. The Commander button stays at the top right.

On the ordering page, the menu rolls stack one after the other on the green velvet, a small hanging sign shaped like a house leads back to the home page, and the basket bar, decorated with billiard balls, stays accessible at the bottom of the screen.

The Blackball website on a phone resting on a set table

A website prepared for searches in Montlouis-sur-Loire

The website is built around what people really look for in Montlouis-sur-Loire and around it: a bar, a snack bar, a cocktail or wine bar, a bar-restaurant, a terrace, a croque-monsieur, or quite simply the name of Blackball together with the town. The page title, its description, its texts and its structured data present the venue, its district, its offering and its menu clearly.

A detailed presentation page complements the home page, and the full menu can be read as text on the ordering page. Nobody can promise a place on Google: the work consists of giving search engines accurate, structured and consistent information.

“Passez-moi le fromage !” in front of the brick counter, then the panel “On secoue pour vous”

A website for a cocktail and pool bar in Montlouis-sur-Loire: drinks, sharing boards and takeaway orders

A cocktail bar that also serves snacks and pool tables must show its atmosphere before its menu: mojitos, Moscow Mules, draught beers, dry or sweet Vouvray, croque-monsieur, a sharing board. A pool bar website in Montlouis-sur-Loire sorts around fifteen drinks sections without muddling them, and offers a takeaway aperitif board for nights in.

No agency invoice: a small-town bar has no studio budget, and no commission is held back on what leaves the counter.
A menu in place within minutes: just give the bar’s name and the cocktails, beers, images and order page assemble themselves.
Burgundy red, brick and a black ball: Blackball’s site wears the room itself, the red table cloth, the stylised eight on the pool ball, the frames hanging from golden threads; another bar would have another room, hence another site.
A seasonal cocktail goes in as soon as it exists: the manager sees the site straight away and adjusts a beer price or the current board personally.
Customer to counter: takeaway orders arrive at the bar with no agency or delivery platform between them.
From La Prestrise to Sydney: the same software works for bars and restaurants in London, Lausanne or Rabat, in their own language and currency.

For a bar in Montlouis-sur-Loire, next to Tours, it is a site that matches the room and the pool table, kept alive by the manager without a go-between.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · QR code menu for restaurants

The result: Blackball’s room, before you even arrive

The website of Blackball shows what brings people to the bar: the pool table, the foosball table, the cocktails, the boards and friends. It makes a very full bar menu easy to browse and keeps takeout ordering within reach on every screen. This is what Dineora aims for with every venue: a website that has the atmosphere of the place and the clarity of a good menu.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

The menu on a computer with its category bar: draft beers and soft drinks on their rolls of paper

Blackball: practical information

Address: 48 Quai Albert Baillet, 37270 Montlouis-sur-Loire
See the address on Google Maps
Cuisine: Cocktail bar and snack bar
Services: Online ordering for pickup
Menu sections: Cocktails · Cocktails Virgin · Bières bouteilles · Bières sans alcool · Bières pression · Softs · Snacking · Planches à partager · Desserts · Boissons chaudes · Vins · Apéritifs classiques · Spiritueux · Alcools bruns
The restaurant's website: dineora.io/blackball

Questions about this project

Who designed the website of Blackball?

The website of Blackball was designed by Dineora: art direction, opening film, online menu and takeout ordering page.

Can you see the menu of Blackball and order takeout online?

Yes. The ordering page presents the whole menu, cocktails, beers, wines, snacking and sharing boards: you add your choices to the basket, then send the order to collect it at the bar.

What can you eat at Blackball?

The menu offers a snacking category, with a croque-monsieur and its fries or tenders, among other things, sharing boards of cured meats and cheese, and desserts such as the chocolate fondant.

Can a bar sell boards and snacks for takeaway without using a platform?

Yes. The customer orders on the bar’s site, collects the board at the counter, and Dineora takes no commission.

How should a bar present a long list of cocktails, beers, wines and spirits on its website?

By grouping it into families, cocktails, beers, wines, aperitifs, spirits, so everyone finds their drink at a glance on a phone.