Case study

Chez Fidan Turque · Dreux

Chez Fidan Turque: a website in the colors of Turkish tiles, in Dreux

In Les Bléras, in Dreux, Chez Fidan Turque serves grills, mezzes and dürüms. Dineora designed a website that opens on a large vaulted hall bathed in light, dresses the menu in tulips and carnations, and keeps both table booking and takeaway ordering within reach.

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The Chez Fidan Turque website shown on a laptop and a phone
Restaurant
Chez Fidan Turque
Location
Dreux, Les Bléras
Cuisine
Turkish restaurant: grills, mezzes and dürüms
Designed by Dineora
Website, online menu, takeaway ordering, table booking

Grills, mezzes and dürüms in Les Bléras

Chez Fidan Turque is a Turkish restaurant in the Les Bléras neighborhood of Dreux. Its menu fits into five sections: starters such as cacik (yogurt, garlic, mint, fresh cucumber and a drizzle of olive oil) or haydari, with an assortment that brings them all together; dürüm sandwiches with köfte, Adana or chicken; grilled plates, from the köfte plate to the Adana plate, by way of merguez, cutlet and chicken skewer or a mixed plate; salads, including a cheese salad made with Turkish cheese; and finally cold drinks.

The website sums up the spirit of the place in a single sentence: “Grillades, mezzes, dürüms : installez-vous chez Fidan, on vous sert” (grills, mezzes, dürüms: sit down at Fidan's, we'll serve you). It is an invitation to take a seat as much as to leave with a dürüm.

The challenge: evoking Turkey without overdoing it

A Turkish restaurant immediately calls up images: tiles, lanterns, grills. The aim for Chez Fidan Turque was to pick up these cues accurately, without a postcard decor, and to stay clear about the essentials: what you eat here, and how to enjoy it.

Because the place is enjoyed in two ways. You come to sit down — the homepage says it right away, “Nous vous gardons une place à table” (we are keeping you a seat at the table) — or you stop by for a sandwich or a takeaway dish. The website had to serve both, with two buttons always present at the top of the screen: Réservation and Commander.

Chez Fidan Turque homepage on a phone: Réserver and Commander buttons, restaurant name, tomato and “Venez avec appétit”
Chez Fidan Turque homepage on a phone, further down: plate of grilled köfte with fries, peppers and onions
Art direction board for the Chez Fidan Turque website

Blue tiles, red tulips and golden light

The palette comes from Turkish tilework: deep blue and turquoise, the red of tulips and carnations, cream and gold. The homepage opens on a large vaulted hall with openwork windows and turquoise tiled walls, crossed by rays of light. The following visuals sit down at the table: a plate of grilled köfte with fries, peppers and onions, slices of meat covered in tomato sauce on a white, creamy bed, then a room with midnight-blue banquettes and light wooden tables, opened by large bay windows onto greenery and lit by chiseled lanterns.

The restaurant's name appears in a clear, generous serif typeface; the titles of the stories are drawn in large ornate letters, outlined in dark green and scattered with small red tulips. The buttons are painted in the same world: cream cartouches edged with gold, dotted with turquoise and red diamonds.

A film that moves as you scroll

The homepage is a film that moves at the pace of scrolling. It opens on the vaulted hall, a tomato suspended in the light, and on three sober lines: “Cuisine turque · Dreux”, “Venez avec appétit” (come hungry), “Nous vous gardons une place à table”.

The story continues in short chapters, set on large light cards whose corners are decorated with arches and lanterns. The first is devoted to the grills, “Le köfte, sur le grill”: the ground meat is marinated, then grilled. Next come the starters, then a chapter on the place itself, “Ici, on cuisine turc” (here, we cook Turkish). Between the cards, scenes of the plate and the dining room take over, so the texts can stay brief.

The Chez Fidan Turque ordering page on a laptop and a phone

A menu set against a tile decor

The ordering page opens on a large decor painted in the manner of antique tiles: red tulips, carnations, blue and turquoise foliage around a medallion. Along the edges you can make out dürüms, a bowl of cacik, glasses of tea, grilled skewers and a boat-shaped bread filled with ground meat.

The menu is read on cream cards framed by flowered friezes, with brown corners. A section bar — starters, dürüm sandwiches, plates, salads, drinks — leads straight to each part. Each item has its visual, its name, its price and often a short description; a small tile marked with a red cross adds it to the cart. Customers build their order this way, then send it to pick it up at the restaurant.

Chez Fidan Turque menu on a phone: starters section, cacik and haydari, midnight-blue cart bar

Chez Fidan Turque's menu: a few dishes

Dishes as they appear on Chez Fidan Turque's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

Book a table under a golden arch

The Réservation button opens a form painted like an antique page: a parchment topped with an ogee arch, edged in gold, with turquoise corners decorated with arabesques and a red diamond. Under the title “Réservations” and the restaurant's name, it asks for the essentials on a single screen: full name, phone, email, date, time, number of guests and a special request.

The send button reuses the golden cartouche of the homepage, and a simple cross closes the window. On the phone, the fields move into a single column and the button becomes “Réserver”.

The Chez Fidan Turque website on a phone resting on a set table

On the phone, the same hospitality

On the phone, the two buttons, Réserver and Commander, take up the top of the screen. The restaurant's name sits above the tomato, the motto “Venez avec appétit” goes below it, and the chapters of the story follow one another at full width, from the plate of köfte to the dining room with blue banquettes.

The ordering page keeps its tile decor: the cards stack one after another, the section bar stays reachable at the top, and a midnight-blue “Panier” bar, finished with two flowered tiles, stays at the bottom of the screen while you read the menu.

Chez Fidan Turque booking form on a phone, in one column, with the Réserver button
Dürüms Adana and chicken, then the köfte plate, on the Chez Fidan Turque ordering page on a phone

A website prepared for local searches

The website is built around what people look for in Dreux and Les Bléras: a Turkish restaurant, a restaurant open in the neighborhood, but also specific dishes, such as a dürüm Adana, a dürüm köfte or chicken, a köfte plate or a mixed plate. The page title, its description and its texts present Chez Fidan Turque, its neighborhood, its cooking and its dishes in simple, consistent words.

A detailed presentation page complements the homepage, and the full menu can be read as text on the ordering page. No one can guarantee a place on Google: what can be worked on is accurate, structured and consistent information, given to search engines as well as to visitors.

A website for a Turkish restaurant in Dreux: mezze, dürüm wraps and grills online

In a mid-sized town like Dreux, a Turkish restaurant is known by word of mouth and its window, then by what a customer finds on a phone: a mezze list (cacik, haydari, ezme), dürüm wraps with köfte or Adana, grilled plates, salads. A Turkish restaurant website has to put those dishes under the thumb, with dürüm takeaway ordering and table booking. That is the Chez Fidan site in the Bléras district, and what Dineora builds for any Turkish grill restaurant.

  • A dürüm should not fund an agency: no quote, and nothing is held back on takeaway orders.
  • The time it takes to drink a tea: give the restaurant’s name and the menu, visuals and ordering are there within minutes.
  • Ceramic tiles, not a template: deep blue and turquoise, red tulips, a vaulted hall and engraved lanterns belong to this house alone.
  • A price, a sold-out merguez: the owner fixes it on the spot and customers see it straight away.
  • From customer to grill, no relay: orders and booked tables land directly at Fidan, with no agency or platform in the chain.
  • From Dreux to Sydney: the same software works for restaurants in Lausanne, Rabat or Sydney, in their own language and currency.

For a Turkish restaurant in Dreux, that is a site in the colours of Turkish tile, a menu that reads like a mezze table and a booking made without picking up the phone.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The outcome: a website that invites you to the table

The Chez Fidan Turque website does not just line up dishes. It takes up the colors of the tiles, the light of a large dining room and the direct tone of the place, then keeps within reach the two gestures that matter: booking a table and ordering takeaway. That is what Dineora looks for in every website: that it looks like the restaurant, and that it works day to day.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Dining room with midnight-blue banquettes and the chapter “Ici, on cuisine turc” of Chez Fidan Turque, on a phone

Chez Fidan Turque: practical information

Address
Chez Fidan, 59 Av. du Général Leclerc, 28100 Dreux
See the address on Google Maps
Cuisine
Turkish restaurant: grills, mezzes and dürüms
Services
Online ordering for pickup · Online table booking
Menu sections
Entrées · Sandwichs dürüms · Plats · Salades · Boissons
The restaurant's website
dineora.io/chez-fidan

Questions about this project

Who designed the Chez Fidan Turque website?

The Chez Fidan Turque website was designed by Dineora: art direction, homepage film, online menu, takeaway ordering page and booking form.

Can you book a table at Chez Fidan Turque on its website?

Yes. The Réservation button, at the top of the screen, opens a form on a single screen: name, phone, email, date, time, number of guests and a special request.

Can you order takeaway on the Chez Fidan Turque website?

Yes. The ordering page presents the whole menu, from the starters to the drinks: you add your dishes to the cart, then send the order to pick it up at the restaurant.

Does a Turkish restaurant need a provider to sell dürüms online?

No. The owner creates the site, opens ordering for dürüms and takeaway dishes, and the request arrives at the restaurant. Dineora takes no commission on those sales.

How can mezze and grills be shown so customers know what to pick?

By laying them out like the restaurant’s own menu: starters, dürüms, grilled plates, salads, drinks, each dish with its image and description. The owner can change a dish or a salad whenever he likes.

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