Case study

Chez Sam · Paris

Chez Sam: an olive-green website for a Syrian table in the Épinettes

In the Épinettes, in Paris's seventeenth arrondissement, Chez Sam serves Syrian sandwiches, falafel, mezze and Middle Eastern pastries. Dineora designed a website in olive tones and golden light that puts the table first and then leads to the menu, takeaway ordering and delivery.

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The Chez Sam website shown on a laptop and a phone
Restaurant
Chez Sam
Location
Paris, Épinettes
Cuisine
Syrian and Lebanese cuisine
Designed by Dineora
Website, online menu, takeaway ordering, delivery

A Syrian caterer-restaurant in the seventeenth arrondissement

Chez Sam is a Syrian caterer-restaurant in the Épinettes neighborhood, in Paris's seventeenth arrondissement, whose menu also draws on Lebanese cooking. Its logo, a cream medallion decorated with a leaf, spells it out: “restaurant traiteur syrien”.

The menu is organized into six sections: sandwiches, set meals, hearty dishes, extra mezze, drinks and desserts. Among the sandwiches you will find falafel, chicken shawarma, shish taouk, kafta skewer, sambousek, patata harra and jawaneh. The set meals pair a sandwich with a plate or with mezze; the extra mezze is an assortment meant for two. Drinks range from ayran to mint tea, and the desserts include baklava, mouhallabieh and Lebanese rice pudding.

Several dishes are vegetarian, from the falafel sandwich to the vegetarian plate. On the website, the blue facade carries the sign of the place, with the line “traiteur syrien”.

Second presentation of Chez Sam: dining room with hanging bulbs, sign of specialties and a rolled sandwich with grilled meat

The challenge: make people hungry before showing the menu

The cooking at Chez Sam is made of colors: the green of the parsley, the red of the pomegranate seeds, the gold of the falafel and the pastries. The website had to convey this generosity at a glance, even before anyone reads the name of a dish.

It also had to make a menu with varied registers simple, takeaway sandwiches, set meals, plates, mezze to share, and show clearly the three ways to enjoy it: dining in, takeaway or delivery. All of it had to stay as readable on a phone as on a computer.

Home page of Chez Sam on a phone: medallion logo, Commander button, handwritten name, facade, tabbouleh and falafel
On a phone, the mezze table then the second presentation of Chez Sam, with the sign of specialties
Art direction board for the Chez Sam website

Olive green, golden light and touches of pomegranate

The palette takes up the tones of Levantine cooking: deep olive green, cream, the warm gold of the lights, flashes of pomegranate red and the pink of pickled turnips. The home page headings sit on broad olive-green brushstrokes, and the short taglines, such as “Falafels maison” or “Recettes d’Orient”, on small touches of green or cream paint.

The visuals lay out an abundant table: a tabbouleh crowned with pomegranate and mint in a blue-rimmed bowl, falafel around a hummus, golden pastries, vine leaves, a rolled sandwich with grilled meat, a large plate of mezze, a white cream with olive oil. Further on come a terrace under foliage and a dining room with hanging bulbs, with a sign listing falafel, mezze, Syrian dishes, pastries and Middle Eastern products.

The name of the restaurant is written in a large, luminous white handwriting, and the ordering page switches to red serif capitals. The Commander button is painted in the world of the place: a dark green plaque ringed in gold, between two olive branches.

A home page laid out like a table of mezze

The home page opens on “Chez Sam” and the promise “Cuisine syrienne authentique”, above the bowl of tabbouleh, with the restaurant's facade in the background. Around the dish, small painted labels: “Produits frais du jour”, “Recettes d’Orient”, “Falafels maison”.

Scrolling down, the whole table comes into view: hummus, pastries, falafel, vine leaves, each with its own words, from “Mezzés variés” to “Pâtisseries orientales” and “Spécialités syriennes”. A second presentation shows the dining room and its bulbs, with “Sandwichs syriens généreux” and “Une ambiance chaleureuse”, then come the large plate of mezze and a gallery: falafel and pastries on a glass table, a loaded plate in front of the mezze counter.

Large plate of mezze, rolled sandwich and white cream with olive oil, with the label “Mezzés variés et savoureux”
The Chez Sam ordering page on a laptop and a phone

A menu for takeaway or delivery, in a setting of spices

The ordering page opens on the title “Menu & Commander”, painted on a green banner, amid a setting of golden foliage, olives, lemons, chickpeas, red fruits and bowls of spices. The sections appear on parchment-colored cards, framed with leaves, olives and lemon wedges, and titled in red capitals.

A fixed bar at the top of the screen leads from the sandwiches to the desserts. Each dish appears with its visual, its name, its price and a short description; a square button, decorated with a green cross and fruits, adds it to the basket. That is how you build your order, then choose to collect it at the restaurant or have it delivered.

Ordering page of Chez Sam on a computer: title “Menu & Commander” on a green banner, setting of foliage, olives and spices
Menu of Chez Sam on a phone: the Les Sandwichs section with the falafel, basket bar at the bottom

Chez Sam's menu: a few dishes

Dishes as they appear on Chez Sam's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

On a phone, the same table

On a phone, the home page reorganizes vertically: the logo medallion and the Commander button at the top, the name of the restaurant on its green brushstroke, the facade, then the tabbouleh and the falafel, surrounded by their labels. The following sections stack up, from the dining room with bulbs to the large plate of mezze.

The ordering page keeps its cards framed with foliage and moves to a single column, each sandwich displayed large with its visual. The basket bar, dark green and edged with olive branches, stays at the bottom of the screen throughout the reading of the menu.

The Chez Sam website on a phone resting on a set table

A website prepared for searches in the seventeenth arrondissement

The website is designed for the searches people make around the Épinettes: a restaurant in the seventeenth arrondissement, a Lebanese or Syrian restaurant, a falafel, a sandwich shop or a Lebanese sandwich, a vegetarian restaurant, a terrace, or simply the name of Chez Sam. The page title, its description, its texts and its structured data present the restaurant, its neighborhood, its cooking and its menu clearly.

A detailed presentation page complements the home page, and the full menu can be read as text on the ordering page. Nobody can promise a place on Google: the work consists of providing search engines with accurate, structured and consistent information.

Home page gallery: falafel and pastries on a glass table, a loaded plate in front of the mezze counter

A website for a Syrian caterer-restaurant in Paris’s seventeenth arrondissement: falafel, mezze and delivery

A Syrian restaurant is chosen for a quick lunch or a mezze spread to take home: house falafel, sandwiches, plate or mezze deals, tabbouleh, hummus, baklava and muhallabieh. The website of an Oriental caterer in Paris has to list these dishes by section, win over the people of the Épinettes and the seventeenth arrondissement from the home page, and offer takeaway or delivery ordering in two taps.

  • A lunch budget: light-years from an agency quote, and both delivery and takeaway happen without a commission paid to a third party.
  • Ready during service: the name Chez Sam is enough for sandwiches, deals, hearty dishes and extra mezze to be online within minutes.
  • Olive, golden light and pomegranate: a tabbouleh, pink pickled turnips and the restaurant’s frontage make a site built for this table, not for a generic caterer.
  • Visible at once, editable alone: the cook adds a pastry, changes the price of a deal or pulls the falafel of the day personally.
  • From counter to doorstep: takeaway orders and deliveries reach Chez Sam directly, with no agency or platform courier in between.
  • Paris, Rabat or Sydney: the software already serves tables in very different cities, in their language and currency.

For a Syrian restaurant in Paris’s seventeenth arrondissement, a site all in olive and golden light makes the mouth water before the first mezze.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · QR code menu for restaurants

The result: a Syrian table that opens from the very first screen

The website of Chez Sam looks like its cooking: colorful, generous, easy to approach. It shows the table before speaking, sorts a varied menu into clear sections, and leaves everyone the choice between collecting at the restaurant and delivery.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Home page of Chez Sam on a computer: handwritten name on a green brushstroke, tabbouleh with pomegranate, falafel and the restaurant facade
Menu of Chez Sam on a computer: sandwiches and set meals on parchment cards, under the sections bar
Mezze table: tabbouleh, hummus, golden pastries, falafel and vine leaves, with their painted labels
Sandwiches on a phone, kafta skewer, sambousek, patata harra and jawaneh, with the basket bar
On a phone, the large plate of mezze and the label “Saveurs d’Orient”, then the gallery

Chez Sam: practical information

Address
118 Av. de Clichy, 75017 Paris
See the address on Google Maps
Cuisine
Syrian and Lebanese cuisine
Services
Online ordering for pickup · Delivery
Menu sections
Les Sandwichs · Formules · Les Plats Gourmands · Mezzé Extra · Les Boissons · Les Desserts
The restaurant's website
dineora.io/sam

Questions about this project

Who designed the website of Chez Sam?

The website of Chez Sam was designed by Dineora: art direction, home page, online menu and ordering page, for takeaway or delivery.

Can you order from Chez Sam online?

Yes. The ordering page presents the whole menu, from the sandwiches to the desserts: you add your dishes to the basket, then choose to collect at the restaurant or have it delivered.

Does Chez Sam offer vegetarian dishes?

Yes. The menu includes a vegetarian falafel sandwich, a vegetarian patata harra and a vegetarian plate among the hearty dishes.

How can a Syrian caterer take delivery orders without a platform?

By using its own site: the order, collected or delivered, arrives directly at the restaurant. Dineora takes no commission on these sales.

Do you need an agency to create the website of a Lebanese or Syrian restaurant in Paris?

No. The owner gives the name of the restaurant and gets the menu, visuals and ordering page, which they then adjust without a developer.

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