Case study

HF The King · Limoges

HF The King: a widescreen website for burgers named after manga heroes

In the Château neighborhood of Limoges, HF The King serves signature burgers, sandwiches, wraps and tacos named after manga heroes. Dineora designed a website that unrolls a reel of cinema film, opens a treasure chest and dresses the menu in purple velvet and gold, without ever taking visitors far from the Réservation and Commander buttons.

Build my restaurant's websiteSee the live website
The HF The King website shown on a laptop and a phone
Restaurant
HF The King
Location
Limoges, Château neighborhood
Cuisine
Fast food, signature burgers and sandwiches
Designed by Dineora
Website, online menu, takeaway ordering, table booking

A fast-food spot where every burger has its hero

HF The King is a fast-food restaurant in the Château neighborhood of Limoges. Its signature is clear from the home page: burgers “named after manga heroes”. Le Shanks combines a freshly made beef patty, a lightly spiced breaded cutlet, bacon, onion rings, melted cheddar, cherry tomatoes and a curry-mango sauce, with fresh homemade fries. Alongside it come Le Madara Uchiha, Le Barbe Noire, Le Midoriya, Le Nami, L’Itachi or Le Naruto, with goat cheese and honey.

The menu is wide: King Burgers, wood-fired steak-house burgers, classic burgers, sandwiches such as L’Ichigo with chicken marinated in tandoori spices, wraps, tacos, bowls such as the Trafalgar on a bed of fries, plates such as L’Adana with its house-seasoned meat and bulgur, Tex-Mex and small bites with oozing camembert nuggets, then homemade tiramisus with caramel, pistachio or speculoos, and drinks.

The challenge: a strong universe, a very full menu

HF The King is nothing like an anonymous fast-food joint: on the facade, the sign bears a skull wearing a straw hat, the dining room is papered with manga posters, and every burger has its character. The website had to convey that comic-book and cinema spirit without turning into a gimmick, and remain above all a tool for choosing a burger.

It also had to make readable a menu that runs from the King Burger to the tiramisu by way of tacos, bowls and plates, and keep within reach the two actions that matter: booking a table and ordering takeaway.

HF The King home page on a phone, with the Réserver and Commander buttons at the top of the screen
HF The King home page on a phone, from the headline to the first burger of the film
Art direction board for the HF The King website

Velvet, gilding and cinema film

The palette alternates burgundy and deep purple, lifted with gold: velvet, gilding, crowns. The visuals play on the big-screen register. A reel of cinema film winds around burgers and cartons of fries, the street facade appears bathed in golden light, and a burger with a red bun comes out of a leather chest with gilded corners, like a treasure. Further on, the dining room is revealed with manga posters on its walls.

The logo, a burger dripping with cheddar and wearing a crown, sets the tone. The headings are set in a typeface drawn from the letters of the logo. The Réservation and Commander buttons are painted in the world of the place: golden letters on glossy purple badges ringed with gold, which stay at the top of the screen.

A home page that unrolls like a film

The home page is a film that advances as you scroll. It opens on the logo, the line “Burgers signature · Limoges” and a poster-style headline: “Votre faim a trouvé son héros.” The film reel then reveals the facade and its burgundy awning, followed by the treasure chest under the line “Notre trésor à croquer”, with a simple promise: “Venez, les frites sont de la partie.”

The film then breaks a burger down layer by layer, black bun with golden seeds, breaded patty, steak and dripping sauce, before entering the dining room: “L’esprit manga, l’appétit en plus”, then “Installez-vous.” The burgers then come on stage one by one, like Le Naruto, presented with its goat cheese and honey.

The HF The King ordering page on a laptop and a phone

An online menu for ordering takeaway

The ordering page leaves the street for a throne room: a purple velvet background, golden scrollwork, crowns and, on the sides, towers of burgers set on porcelain. Each section is a cream panel hung from a brass rod, and a bar at the top of the screen leads straight to the King Burgers, the steak-house burgers, sandwiches, wraps, tacos, bowls or desserts.

Each dish appears with its image, its name and its price. To add it to the cart, you press a little counter bell, a nod to fast service. The guest builds the order this way, then sends it to pick it up at the restaurant.

King Burgers of HF The King on a phone, with Le Shanks, Le Barbe Noire and the cart bar

HF The King's menu: a few dishes

Dishes as they appear on HF The King's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

Booking under a cinema marquee

The Réservation button opens a form that looks like the lit marquee of a movie theater: a black and gold frame studded with bulbs, a star in each corner, a burgundy velvet background and the title “Réservations” in large golden letters. It fits on a single screen and asks for the full name, phone number, email, date, time, number of guests and a special request, in parchment-colored fields.

The request is sent with a painted button, in the same style as those on the home page. On a phone, the fields move into a single column and the button becomes Réserver.

The HF The King website on a phone resting on a set table

Designed for the phone as much as for the computer

On a phone, the home page tightens around the essentials: the Réserver and Commander buttons side by side at the top of the screen, the crowned logo, then the headline “Votre faim a trouvé son héros.” set on the film reel. On the ordering page, the cream panels fill the whole width, each burger stays readable with its image and its price, and the cart bar, decorated with a crown, stays fixed at the bottom of the screen.

HF The King booking form on a phone, fields in a single column and the Réserver button
HF The King — Website screenshot

A website prepared for local searches

The site answers the searches people make in Limoges when hunger strikes: a burger, a fast-food spot or a sandwich in town, a restaurant in the Château neighborhood, a fast-food place nearby, or simply the name HF The King and its menu. The page title, its description, its texts and its structured data present the restaurant, its neighborhood and its cuisine with the same words.

A detailed presentation page complements the home page, and the full menu can be read as text on the ordering page. Nobody can promise a place on Google: what can be done is to give search engines accurate, structured and consistent information.

A website for a fast-food, burger and tacos restaurant in Limoges, with a menu named after manga heroes

A burger and tacos fast-food place like HF The King, in Limoges’ Château district, plays on names: Le Shanks, Le Barbe Noire, L’Ichigo, wraps, bowls, plates, Tex-Mex, house tiramisu. A signature burger website has to turn that list into a readable treasure hunt, announce the wood-fire steakhouse and allow takeout orders or a reservation for the school or college gang.

  • A small-sign budget. The restaurant avoids the agency and its quote, and no commission nibbles at the tacos or burgers collected at the counter.
  • A site before the next batch of fries. Give the restaurant’s name and within minutes the menu, the images and the order page are there.
  • Purple velvet, gold, film strip. The burger rising from a treasure chest, the logo’s crown, the manga posters in the dining room: a staging unlike any other fast-food place.
  • A recipe invented on Tuesday, online on Tuesday. New burger, different sauce, revised price: the owner enters the change himself and it shows at once.
  • Orders drop onto the counter. No platform or agency steps in, and bookings arrive directly at HF The King.
  • Limoges, Bordeaux or Rabat. The same tool already serves addresses in Lyon, London or Sydney, each in its own language and currency.

For a burger restaurant in Limoges, it is the manga-poster dining room opening on the phone, royal burger first.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The result: spectacle, without losing the thread

The HF The King website has a taste for spectacle without losing the thread: a film reel, a treasure chest, a dining room papered with manga, then a menu where every burger bears its hero’s name. And, at the top of every screen, the two buttons that matter: booking a table and ordering takeaway. That is what Dineora looks for in every website: the look of the place, and the shortest path to the table or the counter.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

HF The King — Website screenshot

HF The King: practical information

Address
7 Av. Garibaldi, 87000 Limoges
See the address on Google Maps
Cuisine
Fast food, signature burgers and sandwiches
Services
Online ordering for pickup · Online table booking
Menu sections
King Burgers · Steak-house au feu de bois · Burgers · Sandwichs · Wraps · Tacos · Bowls · Assiettes · Tex-Mex et petites faims · Desserts · Boissons
The restaurant's website
dineora.io/hf-the-king-limoges

Questions about this project

Who designed the website of HF The King?

The HF The King website was designed by Dineora: art direction, a home page built as a film, an online menu, a takeaway ordering page and a booking form.

Can you order takeaway from HF The King online?

Yes. The ordering page presents the whole menu, from King Burgers to drinks: you add your dishes to the cart, then send the order to pick it up at the restaurant.

Can you book a table at HF The King on its website?

Yes. The Réservation button opens a single-screen form: full name, phone number, email, date, time, number of guests and special request.

Do you need an agency to build a fast-food website in Limoges?

No. You simply give Dineora the restaurant’s name and it composes the menu, the images and the order page; the owner then edits his burgers and prices himself.

How can a Limoges burger place offer takeout without commission?

By receiving orders on the restaurant’s own site: Dineora keeps no commission and the order reaches the counter directly, with no platform in between.

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