La Serenissima: a red and gold website for a Paris trattoria-pizzeria

A trattoria-pizzeria in a grand-salon setting

La Serenissima is an Italian trattoria-pizzeria in the ninth arrondissement of Paris. Its menu covers a whole Italian meal: starters such as the arugula salad with sun-dried tomatoes and Parmesan, giant salads, a long list of wood-fired pizzas, sharing plates built around prosciutto di Parma and mozzarella di bufala, pasta, meat dishes including the Milanese veal cutlet, fish dishes including the Sicilian-style squid fricassee, then desserts, ice creams and sundaes, toppings and drinks. For dessert, the menu announces a traditional homemade tiramisu.

The character of the place shows in the website’s images: a red façade with a gilded sign, teal ceilings, gilded moldings, crystal chandeliers, red velvet banquettes and, at the back of the room, the glowing mouth of the wood-fired oven. A trattoria, then, but dressed like a salon.

A homepage that unfolds like a film, from the fire to the dining room

The homepage is a film that advances as you scroll. It opens on the fan of images and the headline “L’Italie dans vos assiettes.”, followed by a simple promise: generous pizzas, favorite recipes and sun-soaked flavors. Further down comes “Nos pizzas à l’italienne.”: gold-ringed medallions follow a pizza from its preparation, with tomato sauce, burrata and arugula, to its arrival out of the oven, while a green, white and red ribbon recalls Italy.

The film then moves in toward the flames of the wood-fired oven, glides on to the bar and its rows of bottles, and enters the dining room beneath the chandeliers. A panel then presents “La pizza burrata”: tomatoes, burrata, cherry tomatoes. The texts stay short; it is the fire, the dining room and the plates that tell the story of the place.

On a smartphone, the same setting recomposed in height

On a smartphone, the homepage is recomposed vertically: the “Réserver” and “Commander” buttons move to the very top, the logo and headline take the center, and the fan of images unfolds at the bottom of the screen. Further down, the burrata pizza appears in a rounded frame against the backdrop of the dining room and its chandeliers. The Commander page keeps its baroque décor, with a Venetian medallion under the restaurant’s name, an icon to return to the homepage, full-width section cards with enlarged thumbnails, and the “Panier” bar always within reach.