Case study

Ma mamie foodtruck · Pessac

Ma mamie foodtruck: an open-air website for burgers, crêpes and salads in Pessac

In Pessac, Ma mamie foodtruck serves burgers, savory and sweet crêpes and salads from its truck. Dineora designed a website as light as a wall in the sun, that shows the truck and its tables outside, unrolls the menu and leads to takeout ordering as well as to the quote for events.

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The Ma mamie foodtruck website shown on a laptop and a phone
Restaurant
Ma mamie foodtruck
Location
Pessac, Brivazac-Candau
Cuisine
Food truck: burgers, crêpes and salads
Designed by Dineora
Website, online menu, takeout ordering, booking

A food truck of burgers, crêpes and salads

Ma mamie foodtruck is a food truck in Pessac, in the Brivazac-Candau district, on avenue Pey Berland. Its logo announces it in three words: burgers, crêpes and salads. The menu is built around burgers and sandwiches with family names, Big Mamie Bœuf, Mamie Régine Bœuf, Papi Raymond Poulet or Mamie Vegie, savory crêpes such as the forestière, the savoyarde or the méditerranéenne, sweet crêpes, Nutella and banana, honey and strawberry, apple and caramel, and salads, Caesar, warm goat cheese and honey, the italienne or the grecque.

There are also set menus, cold drinks and extras, such as fries topped with cheddar cream, beechwood-smoked bacon and fried onions. The truck itself can be seen on the website: a white van with pink lettering, a blue arbor and long tables with white chairs set up beside it.

Menu of savory crêpes, sweet crêpes and salads of Ma mamie foodtruck on a light sheet, above three plates

The challenge: giving an address to a kitchen on the move

The website says it itself: “Une cuisine qui se déplace” (a kitchen on the move). For a food truck, the point is to make familiar a place that fits in a truck and under an arbor: showing the counter, the tables outside and the dishes, so that people know what to expect before coming.

It also had to serve two audiences. The lunchtime one, who wants “un déjeuner rapide”, to look at the menu and order to take away, with the option of paying online. And the audience of businesses and events, looking for a service for a team meal or a celebration, who must be able to ask for it without detours.

Ma mamie foodtruck home page on a smartphone: name in raspberry letters, presentation and truck scene, painted Commander button
Ma mamie foodtruck — Website screenshot
Art direction board for the Ma mamie foodtruck website

An art direction of light paper and raspberry

The palette starts from a cream background, like a wall in the sun where shadows of foliage pass. The headings are in raspberry red, underlined with olive green rules. The visuals are set outdoors: a burger with pink beef and caramelized onions, a panini striped by the grill, a folded crêpe, a cone of fries, placed on a wooden table in front of an anise-green truck decorated with pink, under string lights.

The headings are written in a typeface drawn from the letters of the logo, where “Ma mamie” is written in pink cursive letters. The Commander button, always at the top right, is painted in the world of the place: a cream cartouche set on a red checkered tablecloth, with a wooden spoon, herbs and cherry tomatoes.

A home page that reads like a bistro menu

The home page opens on a card with a torn edge: the logo, the line “Votre cuisine”, the name in large raspberry letters and a short presentation of the gourmet burgers, the homemade crêpes and the fresh salads. Next to it, three vertical strips place a burger, a panini and a crêpe side by side.

Further down, the large scene of the truck and the table is followed by three announcements: “Fait pour partager”, “Des recettes uniques” and “Pour tous”. The menu of crêpes and salads then appears on a light sheet, above three plates. A large sentence in brown letters, punctuated with round medallions, recalls what the truck serves in Pessac. Finally come “Bon appétit”, “Ici, on se régale” and, under “Bienvenue chez nous”, the white truck and its arbor and “Un lieu convivial”.

Large sentence in brown letters on the Ma mamie foodtruck home page, punctuated with round medallions
The Ma mamie foodtruck ordering page on a laptop and a phone

An ordering page in the colors of folk art

The ordering page changes register: a teal background covered with red, yellow and cream scrolls in the manner of folk art, burgers, paninis, fries and tomatoes painted on the edges. At the top, a medallion shows a burger, and a yellow band drawn with a brush carries the title “Menu & Commander”.

The dishes are presented on cream sheets held by magnets, each placed in a frame painted with the same scrolls. Each line shows the image of the dish, its name, its price and an add button shaped like a small green bag marked with a pink cross; an arrow unfolds the description. A tab bar stays at the top of the screen: burgers and sandwiches, savory crêpes, sweet crêpes, salads, set menus, extras, drinks.

The cart is built up along the menu, the order is picked up at the truck and can be paid for online.

Ma mamie foodtruck Commander page on a computer: red and yellow scrolls on a teal background, title “Menu & Commander”
Ma mamie foodtruck menu on a smartphone, Burgers and sandwiches section, with the cart bar at the bottom of the screen

Ma mamie foodtruck's menu: a few dishes

Dishes as they appear on Ma mamie foodtruck's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

A business quote for companies and events

The form opened from the website is not a classic table booking: it is a “Devis pro”, for businesses and events. On a computer, it appears on a black slate with a riveted metal frame, the title in large white letters outlined in pink, and a sentence invites you to describe your event, team meal, seminar, celebration or catering service, to receive a tailored proposal. On the right, an anise-green truck with its name written in pink, and a panini with its fries.

The fields ask for the company, phone, e-mail, desired date, full name, number of people and a message.

The Ma mamie foodtruck website on a phone resting on a set table

On a smartphone, a single-stroke read

On a smartphone, the home page reads in one column: “Votre cuisine”, the name on two lines, the presentation, then the scene of the truck and the table. The announcements follow one another with their images, a grilled wrap and its fries on an anise-green plate, a Caesar salad with egg and Parmesan shavings, as far as “Cuisine sincère”. The painted Commander button stays at the top of the screen.

The business quote moves onto an anise-green panel, with the logo as a crest, a small drawn truck and the line “Good food”. The ordering page stacks its sheets across the full width, with the cart bar at the bottom, in a painted frame.

Ma mamie foodtruck “Devis pro” form on a smartphone, on an anise-green panel, fields in one column
Ma mamie foodtruck — Website screenshot

A website prepared for local searches

The website answers the searches made around Pessac: a restaurant or a burger in Pessac, a burger food truck, a sandwich for lunch, a food truck in the Brivazac-Candau district, a vegetarian option, or the name of Ma mamie foodtruck, alone or together with Pessac and Talence. Title, description, texts and structured data describe the truck, its district and its menu in the same words.

A detailed presentation page completes the home page, and the full menu is readable as text on the ordering page. No one can promise a place on Google: the work consists in giving search engines information that is accurate, structured and consistent.

Ma mamie foodtruck home page: “Bienvenue chez nous”, the white truck, its blue arbor and its set tables

A website for a burger and crêpe food truck in Pessac

A food truck has only moments to convince: burgers with family names, savoury or sweet crêpes, salads, set deals and cheddar fries. A food truck website in Pessac must show those choices at a thumb’s touch, take burger and crêpe orders for pickup, accept online payment and say where and when to find the van.

  • A truck’s budget, not a shop’s: no agency quote, no percentage taken from a Big Mamie Beef or a Nutella-banana crêpe.
  • Ready before the next round: the truck’s name is enough, and the menu and online ordering come together in minutes.
  • In the truck’s colours: cream ground, raspberry-red titles, olive-green rules, an apple-green van trimmed in pink under string lights.
  • As mobile as a pitch: a crêpe of the day, a price that moves, the week’s set deal, all changed from the phone, at the serving hatch.
  • Nobody between truck and customer: orders, payments and bookings land with Ma Mamie, with no delivery app.
  • Pessac, but also Lausanne or Sydney: the tool serves other street traders worldwide, in their language and currency.

For a food truck in Pessac, that is a site with the good humour of the grandmother on the logo and orders that cost nothing on the way out.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The result: the truck, the table and the menu in one place

Ma mamie foodtruck’s website shows what people come looking for: a truck, tables in the open air, burgers, crêpes and salads. It keeps the order button always visible and opens a door to businesses and events. A website that reflects the place, with its menu and its orders: that is what Dineora builds for every restaurant.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Home page of the Ma mamie foodtruck website on a computer: torn-edge card, name in raspberry letters, burger, panini and crêpe in three strips
Sweet crêpes, salads and set menus of Ma mamie foodtruck on cream sheets, under the sections bar
Ma mamie foodtruck home page: burger, panini and crêpe on a wooden table in front of an anise-green truck, then three announcements
Ma mamie foodtruck “Devis pro” form on a computer: black slate with a riveted frame, anise-green truck and panini
Ma mamie foodtruck home page on a smartphone: grilled wrap, Caesar salad and announcements “Ici, on se régale” and “Cuisine sincère”

Ma mamie foodtruck: practical information

Address
16 Av. Pey Berland, 33600 Pessac
See the address on Google Maps
Cuisine
Food truck: burgers, crêpes and salads
Services
Online ordering for pickup · Online table booking · Online payment
Menu sections
Burgers & Sandwichs · Crêpes Salées · Crêpes Sucrées · Salades · Boissons · Formules · Extras
The restaurant's website
dineora.io/ma-mamie

Questions about this project

Who designed the website of Ma mamie foodtruck?

The website of Ma mamie foodtruck, in Pessac, was designed by Dineora: art direction, home page, online menu, ordering page and quote form for businesses and events.

Can you order from Ma mamie foodtruck online?

Yes. The Commander page presents the burgers, the crêpes, the salads, the set menus and the drinks: you add your dishes to the cart, pick up the order at the truck, and you can pay online.

Can you request a quote for an event on the Ma mamie foodtruck website?

Yes. The “Devis pro” form is aimed at businesses and events: company, phone, e-mail, desired date, full name, number of people and message.

How can a food truck take online orders without commission?

By opening ordering on its own site: the customer picks a burger or a crêpe and pays online, and Dineora takes no commission on the sale.

Does a food truck really need a website?

Yes, so customers can see the menu, order ahead and find the van. Dineora builds it from the food truck’s name, with no agency or developer.

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