Case study

Magic Pasta · Tubize

Magic Pasta: a sunny website for a pasta house in Tubize

In Tubize, Magic Pasta makes pasta its main subject, with a motto that says it all: “All you need is pasta.” Dineora designed a saffron-yellow website, striped with a brushstroke in the colors of Italy, that tells the story of the cooking in a scroll-driven film, then leads to the menu, takeout ordering and table booking.

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The Magic Pasta website shown on a laptop and a phone
Restaurant
Magic Pasta
Location
Tubize, Le Péchi
Cuisine
Italian, pasta, halal
Designed by Dineora
Website, online menu, takeout ordering, table booking

A Tubize address devoted to pasta

Magic Pasta is an Italian restaurant in Tubize, in the Péchi neighborhood, which also presents itself as a halal restaurant. Pasta takes the lead role: penne and tagliatelle come as carbonara, bolognese, arrabbiata, chicken curry or scampi, ham and cheese. Around them, the menu offers starters such as garlic bread or cheese croquettes, salads including a burrata with arugula, sun-dried tomatoes, walnuts and olives, meat dishes, gratins, fish, porcini ravioli and desserts.

The character of the place shows in its logo: a “Magic Pasta” in round, golden letters on a white badge, with the motto “All you need is pasta.” The website’s visuals show a dining room with dark banquettes, wooden tables with flowers, big posters of the Colosseum and Venice, and the restaurant’s name painted on a wall.

Magic Pasta home page film: “Nos Penne et Tagliatelles,” tagliatelle with scampi and a pepper mill in the dining room

The challenge: a menu of variations, a friendly tone

At Magic Pasta, much of the menu plays on variations: the same pasta, several sauces, several toppings. The challenge was twofold. First, those nuances had to be easy to read, so that you can tell at a glance a tagliatelle with scampi and zucchini from a penne with chicken and curry. Second, the tone of the logo had to be kept, cheerful and unpretentious.

Finally, the website had to serve two different cravings: sitting down in the dining room, or stopping by for a takeout dish. The two buttons, Réservation and Commander, therefore stay at the top of the screen from the start of the visit to the end.

Magic Pasta home page on a smartphone: Réserver and Commander buttons, logo, title and cut-out cutlery
Magic Pasta home page on a smartphone while scrolling: the title gives way to a plate of penne
Art direction board for the Magic Pasta website

Saffron yellow, a tricolor stroke and gilding

The palette starts from a grainy saffron yellow, like a plastered wall, against which the headings stand out in chocolate brown. A green, white and red brushstroke underlines the main headings and evokes Italy without planting a flag. On the ordering page, the yellow gives way to a deep eggplant purple, set off with gold and cream.

The visuals are designed around the house cooking: a salad mixing ham, tomatoes, grilled vegetables and edible flowers, a plate of tagliatelle with scampi under a wooden pepper mill, penne flying above a pan, a tiramisu dusted with cocoa. The headings are set in a typeface drawn from the letters of the logo. The buttons are painted in the world of the place: burgundy medallions ringed with gold, decorated with tomatoes and scrollwork.

A home page that unfolds like a film

On a computer, the home page is a film that advances as you scroll. It opens on “À Tubize, place à l’Italie !”: on the right, a fork, a knife and a spoon are cut out of the yellow background and reveal a colorful salad. The text promises pasta, salads, scampi and tiramisu, and invites you to share a real moment of enjoyment.

With each scroll, the scene changes. “Nos Penne et Tagliatelles” appears in the restaurant’s dining room, in front of a plate of scampi onto which pepper falls from the mill; the text mentions carbonara, arrabbiata and amatriciana sauces and the house pesto. Then pasta jumps from pans onto the counter, before dark cards with golden ornaments take over, chapter by chapter: “Arrabiata, s’il vous plaît” for the pasta, “Un tiramisu pour finir” for the desserts, classic, speculoos or red berries and pistachio.

Magic Pasta home page film: pasta flying out of two pans onto the dining room counter
The Magic Pasta ordering page on a laptop and a phone

A menu on parchment scrolls, for takeout

The ordering page changes the atmosphere: an eggplant-purple background covered with ornaments where nests of tagliatelle take the shape of roses, among penne, burrata, tomatoes, basil and parmesan. The restaurant’s name, in golden letters, stays at the top left. Each category unrolls on a parchment scroll held by wooden posts carved with pasta, tomatoes and stars.

A tab bar lets you go straight to the starters, salads, pasta, meat or fish dishes, gratins, ravioli, desserts or drinks. Each dish has its visual on a purple plate sprinkled with stars, its name, its price and often its description, with a round button to add it to the cart. You build your order, then send it to pick it up at the restaurant.

Magic Pasta ordering page on a computer: purple background decorated with pasta and parchment scrolls for the starters and salads
Magic Pasta menu on a smartphone, starters category on a parchment scroll, with the cart bar

Magic Pasta's menu: a few dishes

Dishes as they appear on Magic Pasta's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

Booking on a panel of wood and leather

The booking button opens a panel that fits on a single screen: a varnished wooden frame, with brass-riveted corners, around a dark leather background. The title “Réservations” is written there in golden letters, above the restaurant’s name.

The fields look like cream cards: full name, phone, email, date, time, number of guests and special request. The send button repeats the burgundy and gold medallion of the website’s buttons, so that the form seems part of the decor rather than of an administrative page.

The Magic Pasta website on a phone resting on a set table

On a smartphone, the same sun

On a smartphone, the two painted buttons, Réserver and Commander, sit side by side at the top of the screen. The logo, the title and its tricolor stroke come next, and the cut-out cutlery moves under the text, at full width. The story cards stack up: the dish visual on top, the title and text below.

The ordering page keeps its parchment scrolls, one under the other. The category tabs scroll at the top, a small arrow unfolds the dish descriptions, and the cart bar, framed by golden pasta roses, stays at the bottom of the screen. The booking form switches to a single column.

Magic Pasta booking form on a smartphone, in one column, with the painted Réserver button
Pasta category of Magic Pasta on a smartphone, tabs at the top and cart at the bottom

A website prepared for local searches

The website is built around what people look for in Tubize: an Italian restaurant, an Italian restaurant near the station, a halal restaurant or halal meat, a meat or fish restaurant, the menu of a restaurant in town, or Magic Pasta and its menu. The page title, its description, its texts and its structured data present the restaurant, its town, its cooking and its dishes in a clear and consistent way.

A detailed presentation page complements the home page, and the complete menu can be read as text on the ordering page. Nobody can guarantee a spot on Google: the work is to give search engines accurate, well-structured information that is consistent across the pages.

Dark card with golden ornaments on the Magic Pasta home page: “Arrabiata, s’il vous plaît” and a plate of penne

A website for a halal Italian restaurant in Tubize: pasta and ravioli

In Tubize, a halal Italian restaurant lives on its pasta: penne carbonara, tagliatelle with scampi, arrabbiata, porcini ravioli, gratins, burrata and tiramisu. A pasta restaurant website must put the halal mention in view, sort the menu’s ten sections, take takeaway orders for lunch or dinner and let guests book a table.

  • A local shop’s cost: no agency quote to justify, no commission on pasta plates leaving in a tray.
  • Minutes, not weeks: once the restaurant’s name is given, the menu, the images and the ordering page are built.
  • Saffron yellow and chocolate brown: a rendered wall, a green, white and red brushstroke under the titles, an aubergine violet on the order page.
  • Up to date at once: a new gratin, a penne price that moves, everything is fixed by hand, without waiting on a callback.
  • Nobody between kitchen and guest: takeaway orders and bookings are received by Magic Pasta directly.
  • Tubize, but also Lausanne or Lisbon: the software serves restaurants everywhere, in several languages, useful for a multilingual Belgian public.

For an Italian restaurant in Tubize, that is a site golden as a plate of pasta, showing the menu and taking orders without detours.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The result: a website that tastes of pasta

The Magic Pasta website speaks like its logo: warm, colorful, centered on pasta. The home page film makes your mouth water, the ordering page makes a menu rich in variations easy to read, and the booking fits on a panel in the image of the house. A website in the image of the restaurant, with its menu, its takeout orders and its bookings, as Dineora designs them for every address.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Magic Pasta home page on a computer: “All you need is pasta” logo, title “À Tubize, place à l’Italie !” and cut-out cutlery over a salad
Pasta category on the Magic Pasta ordering page, with the tab bar and the add-to-cart buttons
Magic Pasta booking form on a computer: dark leather panel framed in wood, cream fields and burgundy button
Story card of Magic Pasta on a smartphone: “Un tiramisu pour finir”

Magic Pasta: practical information

Address
Plt de la Gare 35, 1480 Tubize
See the address on Google Maps
Cuisine
Italian, pasta, halal
Services
Online ordering for pickup · Online table booking
Menu sections
Entrées · Salades · Pasta · Plats - Viandes · Plats - Gratinés · Plats - Poissons · Ravioles · Gratinés · Desserts · Boissons
The restaurant's website
dineora.io/magic-pasta-tubize

Questions about this project

Who designed the Magic Pasta website in Tubize?

The Magic Pasta website was designed by Dineora: art direction, a home page as a scroll-driven film, online menu, takeout ordering page and booking form.

Can you order takeout from Magic Pasta online?

Yes. The ordering page presents the whole menu by category: you add dishes to the cart, then send the order to pick it up at the restaurant.

Can you book a table at Magic Pasta on its website?

Yes. The Réservation button opens a form on a single screen: full name, phone, email, date, time, number of guests and special request.

How do you highlight the halal label on an Italian restaurant’s website?

By showing it in the restaurant’s introduction and on its online menu. Dineora composes those pages from the restaurant’s name, and the owner specifies what to put forward.

Can a Belgian pasta restaurant take takeaway orders without a platform?

Yes. The guest orders from the restaurant’s site, which receives the request directly; Dineora takes no commission.

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