Case study

La Ferté Erquelinnes · Erquelinnes

La Ferté Erquelinnes: a Hainaut brasserie under its neon sign

In Erquelinnes, La Ferté is a brasserie-restaurant serving mussels, house rillettes, burgers and dishes gratinated with maroilles. Dineora designed a website in tones of wood, copper and beer that takes you into the dining room from the very first screen and always keeps the menu and booking in view.

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The La Ferté Erquelinnes website shown on a laptop and a phone
Restaurant
La Ferté Erquelinnes
Location
Erquelinnes
Cuisine
Belgian brasserie
Designed by Dineora
Website, online menu, table booking

A brasserie-restaurant in Hainaut

La Ferté is a brasserie-restaurant in Erquelinnes, in Hainaut, on the road to Mons. Its sign says so in neon letters: “Brasserie” in red, “La Ferté” in yellow, “Restaurant” below. Its menu follows the course of a brasserie day: “Les p’tits apéros”, cheeses and charcuterie, plates to share such as the walnut-stuffed camembert roasted with honey, bowls of house rillettes, nibbling specialties such as the meat bomb with barbecue sauce.

Then come the chef’s suggestions, garlic scampi, mussels with garlic, with cream and white wine, truffled scrambled eggs, a casserole of snails and mushrooms, crème brûlée with foie gras, country terrine, then the main dishes, from the beef steak with fries and salad to the duo of beef and snails. Pastas and risottos, burgers, including the Le Ch’tis burger with maroilles, a section for late-afternoon stragglers with the maroilles tartine, desserts such as French toast with caramel sauce, and set menus complete the whole.

La Ferté home page while scrolling: “Nos tagliatelles” in front of the lit bar, with its beams and wooden staircase

The challenge: capturing the warmth of a brasserie dining room

A brasserie is often chosen for its atmosphere: the wood, the light of the bar, the promise of a generous plate. The La Ferté website had to convey that warmth even before the first visit, and give relief to regional cooking in which maroilles, rillettes and snails have their place.

It also had to organize a long menu, from aperitif to dessert, and make booking obvious. The website therefore relies on images of the dining room and the plates, on a menu sorted into clear sections, and on two buttons, Réservation and Commander, fixed at the top of every screen.

La Ferté home page on a phone: Réserver and Commander buttons, neon sign and garlic scampi
La Ferté home page on a phone: the sign, the headline, then the gratinated rib steak and its croquettes
Art direction board for the La Ferté Erquelinnes website

An art direction of wood, hops and copper

The palette is that of a brasserie dining room in the evening: dark wood, brick, burgundy, gold and amber glimmers. The visuals show the room, its lit bar, its beams, its wooden staircase and its clock, and plates served up close: garlic scampi in a cast-iron dish, tagliatelle covered in mushrooms and grated cheese, a rib steak gratinated with maroilles with its croquettes and a tomato shaped like a rose, a French toast topped with ice cream and caramel.

The large headings are set in a serif typeface, cream on a dark background, extended by italic subtitles and a golden line. The buttons are painted in the world of the place: burgundy cartouches ringed in gold, topped with a fleur-de-lis, like an old signboard plaque.

A home page that moves like a film

The home page is a film that advances as you scroll. It opens at a table by the window, under the neon sign: “Nos scampis à l’ail”, “Une assiette pleine d’envie”. Next to the dish, an embossed leather menu cover unfolds like an accordion over botanical plates, an olive branch, an artichoke, lemons.

Scrolling then moves to the bar: “Nos tagliatelles”, with foie gras and truffle cream or with salmon. Then the image softens on the empty dining room, its wooden tables and its brick wall, before “Notre souris d’agneau confite” and a series of panels numbered like the stages of a meal: “L’entrecôte Ferté”, gratinated with maroilles, up to “Une brioche perdue”, which the reader is invited to save for last.

La Ferté home page: the brasserie dining room, its brick wall, its wooden tables and its clock
The La Ferté Erquelinnes ordering page on a laptop and a phone

An online menu among wheat and hops

The ordering page presents the La Ferté online menu. It opens on a medallion showing a bell tower and a bridge over the water, and on the title “Menu & Commander” in red letters, between two stars. The setting is dark, crossed by red and gold scrollwork, ears of wheat and hop cones, with glasses of foaming beer, a candle and a cut of meat covered in sauce on the sides.

Each section sits in a carved wooden frame, crowned with a sheaf of wheat and edged with hops. The dishes appear there with their visual, their name, their price and, for some, a short description; a round golden button lets you add them. A bar at the top of the page moves from one section to another, from “les p’tits apéros” to the burgers, and a dark wooden basket bar appears at the bottom of the screen on a phone.

La Ferté ordering page on a computer: “Menu & Commander” over a setting of scrollwork, wheat, hops and beer
La Ferté menu on a phone: Les p’tits apéros, fromages et charcuterie section, basket bar

La Ferté Erquelinnes's menu: a few dishes

Dishes as they appear on La Ferté Erquelinnes's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

Booking on a varnished wooden panel

The Réservation button opens a panel painted like brasserie paneling: varnished mahogany wood, a gilded frame, hop cones and ears of wheat in the corners. The title “Réservations” is written in large golden capitals, above the name of the brasserie.

The form fits on a single screen and asks for the essentials: full name, phone number, email, date, time, number of guests and special request, in parchment-colored fields. On a computer, they are arranged in two columns; a small burgundy cartouche, similar to the buttons at the top of the page, sends the request.

The La Ferté Erquelinnes website on a phone resting on a set table

On a phone, the sign comes first

On a phone, the neon sign opens the screen, beneath the Réserver and Commander buttons, then “Nos scampis à l’ail” appears in large letters above the cast-iron dish. Scrolling down, the plates appear in rounded frames, the gratinated rib steak, the French toast, each followed by its panel, before the sign returns.

The ordering page keeps its wooden frames crowned with wheat, dish after dish, with the sections sliding past at the top of the screen and the basket bar fixed at the bottom. The booking form switches to a single column, between hops and ears of wheat, with a Réserver button.

La Ferté booking form on a phone, mahogany panel in a single column and the Réserver button
La Ferté chef’s suggestions on a phone: zucchini flower fritters, crispy bites, crème brûlée

A website prepared for local searches

The website is built so that a search for a brasserie or a restaurant in Erquelinnes finds a clear answer. The page title presents La Ferté as a brasserie-restaurant on the road to Mons, and its description cites what makes the house: the mussels, the burgers, the maroilles specialties and the house rillettes.

The full menu can be read as text on the ordering page, dish by dish. No website can guarantee a place on Google: what can be done is to give search engines accurate, structured and consistent information.

La Ferté home page: “Notre souris d’agneau confite” then the “L’entrecôte Ferté” panel, gratinated with maroilles

A brasserie-restaurant in Erquelinnes: a website that shows the room and takes bookings

A Belgian brasserie is often chosen at the last minute: people look at the menu, spot the mussels, the house rillettes, the maroilles burger or the sharing plates, then book. A brasserie-restaurant website in Erquelinnes has to display that menu, from the little aperitif bites to dessert, including the section for afternoon latecomers, and open onto an immediate online booking. Regulars from Hainaut and neighbours from across the border alike find their table.

  • The price of a chalkboard, not of a consultancy: no agency to pay and no commission on what the site books or takes.
  • Ready before service ends: the brasserie’s name is enough, and the site, its menu and its booking are built within minutes.
  • A room you recognise: dark wood, brick, burgundy and gold, with a fleur-de-lis plaque, not a generic brasserie backdrop.
  • Today’s suggestion, at once: scampi or truffled eggs, the chef enters them from a phone and they show on the menu.
  • From guest to room, unfiltered: every booking reaches La Ferté, not a directory or an agency.
  • From Hainaut to Sydney: the site appears in several languages and the local currency, like the ones in Lausanne or London.

For a brasserie or restaurant in Erquelinnes, Dineora builds a site with the amber glow of the dining room.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The outcome: a brasserie you recognize on the first screen

The La Ferté Erquelinnes website has the light of a brasserie dining room: a neon sign, wood, copper, generous plates. It presents a rich menu in a setting of wheat and hops, and keeps on every screen the action that matters for a neighborhood brasserie: booking your table.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

La Ferté home page on a computer: neon sign, “Nos scampis à l’ail” headline and a cast-iron dish beside an unfolded leather menu cover
La Ferté menu on a computer: section bar and chef’s suggestions in carved wooden frames
Start of the La Ferté home page film: the garlic scampi and the accordion menu with botanical plates
La Ferté booking form on a computer, mahogany panel with a gilded frame decorated with hops and wheat
La Ferté home page on a phone: the French toast with caramel and the “Une brioche perdue” panel

La Ferté Erquelinnes: practical information

Address
Route de Mons 229, 6560 Erquelinnes
See the address on Google Maps
Cuisine
Belgian brasserie
Services
Online table booking · Online payment
Menu sections
Les p'tits apéros · À partager · Bols de rillettes maison · Spécialités à grignoter · Suggestions du chef · Les plats · Pâtes et risottos · Nos burgers · Les retardataires (15h-18h) · Desserts · Formules
The restaurant's website
dineora.io/la-ferte-erquelinnes

Questions about this project

Who designed the La Ferté Erquelinnes website?

The La Ferté Erquelinnes website was designed by Dineora: art direction, a home page that plays like a film as you scroll, an online menu and a booking form.

Can you view the La Ferté menu online?

Yes. The ordering page presents the whole menu, from “les p’tits apéros” to the desserts, with each dish’s visual, name and price.

Can you book a table at La Ferté on its website?

Yes. The Réservation button, at the top of every page, opens a single-screen form: full name, phone number, email, date, time, number of guests and special request.

Can a brasserie take online bookings without a restaurant directory?

Yes. Booking is part of the brasserie’s own site: it reaches the restaurateur directly, with no intermediary, and Dineora takes no commission on it.

How does a brasserie update its menu and specials without a developer?

The restaurateur edits dishes, sections, prices and specials from a phone or computer, and the site shows the new menu straight away.

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