Case study

La Pie et l’Olive · Saint-Maur-des-Fossés

La Pie et l’Olive: a Lebanese counter in Saint-Maur-des-Fossés, from the mortar to the mezze

In the La Pie district of Saint-Maur-des-Fossés, La Pie et l’Olive serves manakish, cold and hot mezze, sandwiches and Lebanese bowls. Dineora designed a website that stages the counter, the fresh herbs and the zaatar, then leads to the menu, ordering for pickup and table booking.

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The La Pie et l’Olive website shown on a laptop and a phone
Restaurant
La Pie et l’Olive
Location
Saint-Maur-des-Fossés, La Pie district
Cuisine
Lebanese caterer, halal
Designed by Dineora
Website, online menu, ordering for pickup, table booking

A Lebanese caterer in the La Pie district

La Pie et l’Olive is a halal Lebanese caterer in Saint-Maur-des-Fossés, set in the La Pie district, hence its logo: a magpie drawn in a simple golden line. Its menu follows the mezze tradition. The cold mezze are sold in jars: hummus with chickpeas, tahini and lemon, labneh with zaatar, vegetable caviar. The hot mezze bring together falafel with parsley and spices, sambousek, rikakat, fatayer with spinach, with tomatoes and onion, and a dish of the day.

Then come the sandwiches and bowls rolled in Lebanese bread, taouk, beef shawarma, falafel or melted cheese, then sides such as turmeric rice, a Lebanese-style ice cream with ashta or seasonal fruit, a house lemonade and a date syrup. Set menus, such as the express menu with a mezze, a flatbread and a drink, and meal trays, including a menu designed for two, complete the whole.

La Pie et l’Olive home page: “Notre taboulé”, parsley in a crate, chopped parsley with tomato and onion, bowl of tabbouleh

The challenge: the generosity of a counter, the freshness of herbs

A Lebanese caterer is judged first by its counter: the display full of mezze, the manakish coming out of the oven, the herbs that have just been chopped. The La Pie et l’Olive website had to convey that abundance and that freshness from the moment it opens, without turning the page into a simple catalog.

It also had to serve several uses: the sandwich or the lunch menu that you take away, the jars of mezze you bring home, the meal you come to share on the spot. Two buttons, Réservation and Commander, therefore stay at the top of every screen, and the menu is sorted into short sections that are easy to browse.

La Pie et l’Olive home page on a phone: Réserver and Commander buttons, golden magpie, headline and stone mortar
La Pie et l’Olive home page on a phone: “Notre houmous” panel over a bowl of hummus, in front of jars
Art direction board for the La Pie et l’Olive website

An art direction of olive, lemon and cedar

The palette starts from the name: olive green, gold, cream, with the yellow touch of lemons. The buttons are painted in the world of the place, cream cartouches with green lettering, framed by olive leaves, lemons and white flowers. On the ordering page, the setting turns to dark slate, engraved with silvery olive sprigs, with cedars and hilltop villages in the corners.

The visuals show the work of the counter: a tray of manakish, half melted cheese, half zaatar, a stone mortar filled with seeds, a display of mezze with stuffed vine leaves and falafel, vaulted shelves stocked with jars of spices. The large headings are written in a typeface drawn after the letters of the logo, cream over the images, extended by an italic subtitle and a golden line.

A home page that moves like a film

The home page is a film that advances as you scroll. It opens on the counter, under an arch of golden light: “Saveurs libanaises à Saint-Maur-des-Fossés.”, then an invitation, “Venez partager nos mankouches, mezze et spécialités.” The text then fades to reveal the shop, its hanging lamps, its display and its dish boards on the wall.

The next chapter is devoted to herbs: “Notre taboulé”, with parsley growing in its wooden crate, the tied bunch, then the chopped parsley with tomato and onion before ending in its bowl. A sheet of green paper then tears in a spiral to reveal the “Shawarma bœuf” rolled in its bread, before a series of green panels numbered like a menu: “Notre houmous”, falafel to taste hot, and a dessert to finish.

La Pie et l’Olive home page: green paper torn in a spiral revealing a rolled sandwich in front of shelves of spices
The La Pie et l’Olive ordering page on a laptop and a phone

A menu of slate and olive for ordering pickup

The ordering page opens on the name of the caterer, written beneath an olive sprig, and on a large slate setting adorned with carved olive branches, olives, white flowers, bowls of hummus and falafel. Each section is presented on a hanging cream board, its dark frame interlaced with olive and studded with lemons.

The dishes appear there with their visual, their name and their price; a chevron unfolds the description, and the add button takes the shape of a small service bell. A bar at the top of the page moves from one section to another, from the cold mezze to the meal trays. You build your order in the basket, then send it to the caterer to pick it up on site.

La Pie et l’Olive ordering page on a computer: slate, olive and cedar setting, cream boards of the cold mezze
La Pie et l’Olive menu on a phone: cold mezze section with the hummus and the basket bar

La Pie et l’Olive's menu: a few dishes

Dishes as they appear on La Pie et l’Olive's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

Booking on an olive-green mat

The Réservation button opens an olive-green panel with a felt grain, edged with a double golden line, with sprigs of black and green olives and white flowers in the four corners. The title “Réservations” is written in golden capitals, above the name of the caterer in italics.

The form fits on a single screen and asks for the essentials: full name, phone number, email, date, time, number of guests and special request, in parchment-colored fields. On a computer, the fields are arranged in two columns, and the send button takes up the lemon cartouche from the top of the page.

The La Pie et l’Olive website on a phone resting on a set table

On a phone, the mortar in close-up

On a phone, the Réserver and Commander buttons stay side by side at the top of the screen. The home page reframes in portrait on the stone mortar and its seeds, under the golden magpie and the headline. Scrolling down, the green panels settle directly over the dishes: the hummus, with its chickpeas, its tahini and its lemon, then the falafel and their sauce.

The ordering page keeps its boards framed in olive, dish after dish, with the sections sliding past at the top of the screen and a slate basket bar, adorned with olives, fixed at the bottom. The booking form switches to a single column, with a large Réserver button between two lemons.

La Pie et l’Olive booking form on a phone, olive-green panel in a single column and the Réserver button
La Pie et l’Olive sandwiches and bowls on a phone: melted cheese, taouk, beef shawarma, falafel

A website prepared for local searches

The website is built around what people look for in the La Pie district and in Saint-Maur-des-Fossés: a caterer, a Lebanese caterer, a halal restaurant, falafel, hummus, labneh, sambousek, or directly the name La Pie et l’Olive. The page title, its description and its texts present the caterer, its district, its cuisine and its menu clearly, for visitors and search engines alike.

A detailed presentation page complements the home page, and the full menu can be read as text on the ordering page. No one can promise a place on Google: the work consists of giving search engines accurate, structured and consistent information.

La Pie et l’Olive home page: headline “Shawarma bœuf”, then the “Notre houmous” panel over a bowl of hummus

A halal Lebanese caterer in Saint-Maur-des-Fossés: a website for manoushe, mezze and meal trays

A neighbourhood halal Lebanese caterer sells both the instant and the planned: a zaatar manoushe at lunch, a tub of hummus or labneh in the evening, sandwiches and bowls rolled in Lebanese bread, then a meal tray for two or an express set. A Lebanese caterer’s website in Saint-Maur-des-Fossés has to make those choices obvious, accept takeaway orders to collect on the way home, and offer a booking for more organised meals.

  • A small counter budget: no agency, no quote, and nothing is held back on mezze tubs or takeaway trays, since no commission exists.
  • A site before the next service: give the caterer’s name and the menu, images and ordering pages are ready within minutes.
  • Olive, gold, cream, a dash of lemon: the colour comes from the shop’s name, with a slate order page engraved with olive branches, not from a ready-made caterer look.
  • A mezze of the day, no detour: the dish of the day and the sets are changed from the caterer’s phone, and the site updates on the spot.
  • The counter online, nothing in between: orders and bookings return to La Pie et l’Olive, with no platform or agency.
  • From the Val-de-Marne to Sydney: the same software works for Lausanne, London or Rabat, in several languages and each country’s currency.

For a Lebanese caterer in the Val-de-Marne, Dineora delivers a site that smells of zaatar when the page opens.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The outcome: the Lebanese counter within reach

The La Pie et l’Olive website looks like its counter: generous, fresh, scented with zaatar and lemon. It shows the herbs, the mortar and the display, arranges a menu of mezze and sandwiches into simple sections, and keeps on every screen what people come there to do: order for pickup or book a table.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

La Pie et l’Olive home page on a computer: golden magpie, headline “Saveurs libanaises à Saint-Maur-des-Fossés.”, manakish, mortar and mezze display
La Pie et l’Olive menu on a computer: section bar, falafel, seasonal salad, dish of the day and fatayer
La Pie et l’Olive home page while scrolling: the counter, its hanging lamps, the manakish and the stone mortar
La Pie et l’Olive booking form on a computer, olive-green panel with a golden line decorated with olive sprigs
La Pie et l’Olive home page on a phone: falafel and their sauce, then the “Pour finir” panel

La Pie et l’Olive: practical information

Address
26 Rue Paul Déroulède, 94100 Saint-Maur-des-Fossés
See the address on Google Maps
Cuisine
Lebanese caterer, halal
Services
Online ordering for pickup · Online table booking
Menu sections
Mezze froid (pot de 175 g) · Mezze chaud · Sandwichs/Bowls · Dessert · Boisson · Nos formules · Accompagnements · Plateau Repas
The restaurant's website
dineora.io/la-pie-et-lolive

Questions about this project

Who designed the La Pie et l’Olive website?

The La Pie et l’Olive website was designed by Dineora: art direction, a home page that plays like a film as you scroll, an online menu, a pickup ordering page and a booking form.

Can you order pickup from La Pie et l’Olive online?

Yes. The ordering page presents the whole menu, from the mezze to the meal trays: you add your choices to the basket, then send the order to pick it up on site.

Can you book a table at La Pie et l’Olive on its website?

Yes. The Réservation button, at the top of every page, opens a single-screen form: full name, phone number, email, date, time, number of guests and special request.

How can a halal Lebanese caterer sell mezze tubs and sandwiches online?

It publishes its menu on its own site, with takeaway ordering. Requests reach the caterer directly, and Dineora takes no commission.

Can a neighbourhood caterer offer an express set and meal trays online?

Yes. Sets and trays are created as sections of the menu, and the caterer edits them personally at any time.

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