Case study

Le Pain de Sucre · Lyon

Le Pain de Sucre: the flavors of Brazil in the Brotteaux, under green and gold

In the Brotteaux, in the sixth arrondissement of Lyon, Le Pain de Sucre serves Brazilian sharing cuisine, from feijoada to coxinhas. Dineora designed a green, gold and red website that opens on a broken wax seal, unfolds its plates like a film, then leads to the menu, takeaway ordering and booking.

Build my restaurant's websiteSee the live website
The Le Pain de Sucre website shown on a laptop and a phone
Restaurant
Le Pain de Sucre
Location
Lyon, Les Brotteaux (sixth arrondissement)
Cuisine
Brazilian
Designed by Dineora
Website, online menu, takeaway ordering, table booking

A Brazilian restaurant in the Brotteaux

Le Pain de Sucre is a Brazilian restaurant in the Brotteaux district, in the sixth arrondissement of Lyon. Its menu, written in Portuguese and French, begins with salgadinhos to share, coxinhas, pão de queijo, bolinhos de bacalhau, those gluten-free salt cod fritters, then moves on to the especialidades: the feijoada, a slow-cooked stew of black beans, free-range pork, beef and smoked sausages, served with rice, farofa and a slice of orange, or the beef picanha. There is also an octopus carpaccio in the Brazilian style.

Side dishes are ordered separately: farofa, vinagrete, cassava, plantain or sweet potato fries. For dessert, manjar branco with coconut milk and passion fruit mousse; for drinks, the menu gives plenty of space to Brazil, with Brazilian wines, the caipirinha, a guaraná mocktail and an organic coffee from Brazil.

“Polvo grelhado” screen of Le Pain de Sucre: grilled octopus with small vegetables in front of a terrace with an undulating mosaic floor

The challenge: taking guests on a journey without losing the thread

A cuisine like that of Le Pain de Sucre is discovered by sharing: fried bites in the middle of the table, slow-cooked dishes and grills served with rice, black beans and farofa. The goal was to convey this generosity and sense of escape from the very first screen, without falling into cliché, and to make a rich bilingual menu with many sections readable, from the salgadinhos to the teas and coffees.

The site also had to keep the two useful actions within reach: booking a table and ordering takeaway. The two buttons, Réservation and Commander, therefore stay fixed at the top right of the screen throughout the whole journey.

Le Pain de Sucre home page on a smartphone: painted Réserver and Commander buttons, title “Saveurs du Brésil à Lyon” and wax seal
Le Pain de Sucre home page on a smartphone: table under a golden light, then farofa, cruet of oil and plate of grilled meat
Art direction board for the Le Pain de Sucre website

A green, golden and tropical art direction

The palette starts from a deep green, textured like thick paper, warmed by gold and yellow, with the bright red of a wax seal and the blue-green of the velvet armchairs in the dining room. The visuals composed for the restaurant alternate between plates and setting: a grill served with rice, farofa, black beans and vinagrete; a grilled octopus wrapped around its small vegetables, on a terrace with an undulating black and white mosaic floor; a dining room with plank walls where framed pictures of dishes and small objects hang.

The large headings are written with a supple brush, in cream and yellow, such as “Saveurs du Brésil à Lyon”. The logo draws, in a single stroke, the silhouette of a peak above the name “le Pain de Sucre”. The buttons are painted like green plaques ringed with gold, decorated with yellow hibiscus and palm leaves, in the world of the place.

A home page that moves like a film

On a computer, the home page is a film that moves forward as you scroll. It opens on a tied parcel: crossed string, a broken red wax seal stamped with a sprig, and, behind the torn green paper, the dining room and a large plate of grilled meat. The title “Saveurs du Brésil à Lyon” comes with an invitation: “Venez partager nos spécialités brésiliennes !”

Next comes the grilled octopus, “Polvo grelhado”, presented as a great classic of the house, in front of a terrace lit by string lights. Then the dining room appears with its wall of pictures, before a plate of grilled meat, rice and farofa set on a wooden table.

Le Pain de Sucre home page: dining room with plank walls covered in pictures of dishes and blue-green velvet armchairs
The Le Pain de Sucre ordering page on a laptop and a phone

An online menu for takeaway ordering

The ordering page opens under a golden medallion in which a peak is cut out against a setting sun, above a bay lined with palm trees. The dark green decor is woven with golden scrollwork and palm fronds, hibiscus flowers and wavy black and white mosaics; at the edges appear a caipirinha, pão de queijo, a pot of feijoada and coxinhas.

Each section is a cream card hung from a painted bar, held by two brass clips, with its bilingual title in blue capitals: “Salgadinhos / à partager”, “Sobremesas / desserts”, “Vinhos tintos / vins rouges”. Each dish appears with its visual, its price and often a short description, and a green label stamped with a golden cross adds it to the basket. A navigation bar gives access to all the sections. Customers build their order and send it in, then pick it up at the restaurant.

Le Pain de Sucre ordering page on a computer: medallion with a peak on a setting sun, golden scrollwork and wavy mosaics
Le Pain de Sucre menu on a smartphone: “Salgadinhos / à partager” section and basket bar at the bottom of the screen

Le Pain de Sucre's menu: a few dishes

Dishes as they appear on Le Pain de Sucre's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

Booking on a green and gold panel

The Réservation button opens a form painted on a textured green background, bordered with a golden line, with quarter-circle corners of wood and gold. The title “Réservations” is written in large golden capitals, above the name of the restaurant in spaced letters.

The form fits on a single screen and asks for the essentials: full name, phone, e-mail, date, time, number of guests and a special request. The confirmation button picks up the green plaque with hibiscus of the site’s other buttons.

The Le Pain de Sucre website on a phone resting on a set table

Designed for the smartphone

On a smartphone, the two painted buttons, Réserver and Commander, stay side by side at the top of the screen. The logo, the title and the invitation to share are stacked on the green paper, above the wax seal, the dining room and the plate. Further down, the scenes are reframed vertically: a laid table under a golden light, a bowl of farofa next to a cruet of oil, then the grilled octopus with its purée, its rice and a glass of white wine.

The ordering page stacks its cards in a single column; a chevron unfolds the description of the dishes, the section bar scrolls horizontally at the top of the screen, and the “Panier” bar, decorated with hibiscus, stays fixed at the bottom with its total. The booking form lines up its fields in a single column.

Le Pain de Sucre booking form on a smartphone: green panel, fields in a single column and Réserver button with hibiscus
Le Pain de Sucre menu on a smartphone: side dishes, farofa, vinagrete and cassava fries, section bar at the top

A site prepared for local searches

The site is prepared for what people search for around the restaurant: a restaurant in the sixth arrondissement or in the Brotteaux, a search by postal code, a restaurant offering gluten-free dishes in Lyon, the name of Le Pain de Sucre, alone or with that of the city, or a specific specialty such as pão de queijo. The page title, its description and its texts present the restaurant, its district and its cuisine in the same words.

A detailed presentation page complements the home page, and the full menu can be read as text on the ordering page. No one can promise a place on Google: the work consists in providing search engines with accurate, structured and consistent information.

Le Pain de Sucre home page: grilled meat, rice, farofa, black beans and vinagrete on a wooden table

A website for a Brazilian restaurant in Lyon: feijoada, coxinhas and a bilingual menu

A Brazilian restaurant is chosen for what is shared there: coxinhas and pão de queijo in the middle of the table, feijoada with rice and farofa, picanha, grilled octopus, caipirinha. The website of a Brazilian restaurant in Lyon therefore has to read a menu written in Portuguese and French, flag the gluten-free bolinhos, let a group book a table and offer takeaway dishes, especially for the Brotteaux neighbourhood.

  • A sharing-plate budget: no agency quote to swallow, and dishes taken away are paid for at the restaurant without any commission slipping elsewhere.
  • Minutes for a whole Brazil: give the name Le Pain de Sucre and the menu, its bilingual sections and its visuals fall into place.
  • Deep green, gold and a red wax seal: the tied paper parcel, the black-and-white mosaic and the teal velvet chairs come from this Lyon dining room, not from a swappable set.
  • In your hands at once: the feijoada of the day, a new cachaça or a dessert gets corrected by the owner, and the site shows it immediately.
  • A counter with no middle window: table requests and takeaway orders reach the team directly, with no agency or delivery app.
  • From Lyon to Sydney, in Portuguese or French: the software already serves restaurants in Rabat, Lisbon or London, in their own language and currency.

For a Brazilian restaurant in Lyon, a well-written website takes people travelling before the first caipirinha.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The outcome: a journey that stays simple

The Le Pain de Sucre website sets the tone of Brazil from the very first screen, with its deep green, its gold and its generous plates, without ever losing sight of what matters: a clear bilingual menu, takeaway ordering and booking, always at the top of the screen. That is the ambition of every website designed by Dineora: a website in the image of the restaurant, with its menu, its orders and its bookings.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Le Pain de Sucre home page on a computer: peak logo, title “Saveurs du Brésil à Lyon”, red wax seal and plate of grilled meat
Le Pain de Sucre menu on a computer: section bar, desserts and Brazilian red wines on hanging cards
Le Pain de Sucre booking form on a computer: green panel bordered in gold, wooden corners and cream fields
Le Pain de Sucre home page on a smartphone: grilled octopus, purée, rice, farofa and glass of white wine

Le Pain de Sucre: practical information

Address
82 Rue Masséna, 69006 Lyon
See the address on Google Maps
Cuisine
Brazilian
Services
Online ordering for pickup · Online table booking
Menu sections
Salgadinhos / à partager · Especialidades / Spécialités · Entradas "para compartilhar" · Acompanhamentos · Sobremesas / desserts · Vinhos tintos / vins rouges · Vinhos rosé / vins rosés · Vinhos brancos / vins blancs · Vin en pot / Vin au verre · Coquetéis / cocktails · Mocktails / mocktails · Cervejas / bières · Aperitivos / apéritifs · Refrigerantes / sans alcool
The restaurant's website
dineora.io/pain-de-sucre-lyon

Questions about this project

Who designed the website of Le Pain de Sucre in Lyon?

The website of Le Pain de Sucre was designed by Dineora: art direction, a home page as a film that plays as you scroll, an online menu, a takeaway ordering page and a booking form.

Can you order takeaway from Le Pain de Sucre online?

Yes. The ordering page presents the whole menu, from the salgadinhos to the desserts and drinks: guests add their dishes to the basket, then send the order and pick it up at the restaurant.

Can you book a table at Le Pain de Sucre on its website?

Yes. The Réservation button, at the top of every screen, opens a form on a single screen: full name, phone, e-mail, date, time, number of guests and special request.

How do you present a bilingual Brazilian menu on a restaurant website in Lyon?

Dineora keeps the menu as written, with its Portuguese names and their translation, section by section, and makes it readable on a phone. The owner then changes a dish or a wine personally.

Can a Brazilian restaurant take takeaway orders without an app or commission?

Yes. Orders go through the restaurant’s own page and arrive straight at its door. No platform is involved and Dineora takes nothing from these sales.

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