Les douceurs d’Angie, caterer in Les Gonds: the website by Dineora

A caterer between couscous, cakes and sweets

Les douceurs d’Angie is a caterer in Les Gonds, in the Gillardeaux neighborhood. Its menu mixes the savory and the sweet, the everyday and the festive. On the savory side: couscous and tagines, bagels with tuna, ham or salmon, a ham and cheese croissant, meloui and harcha, and an oriental bread that, according to the homepage, “accompagne à merveille nos plats et nos douceurs” (goes wonderfully with our dishes and our sweets).

On the sweet side: oriental shortbread pastries to choose from, verrines and single pieces, cakes — decorated cake, number cake, raspberry or chocolate-raspberry cakes —, macarons, shortbread cookies and pop cakes. And one singular section: personalized sweets, bags of candy chips, chocolates and small treat jars dressed up for the occasion.

Chapter “Nos gâteaux à la framboise”: raspberry entremets in a copper box and a box of pink macarons

The challenge: a menu between meals and celebrations

People come to Les douceurs d’Angie for a couscous to take away, for a box of oriental shortbread, or to prepare a birthday with a number cake and sweets bearing the guests' names. The aim was to bring these uses together in a single website, without the menu looking disparate, and to convey its mouthwatering side from the very first screen.

It also had to be simple to do what people come to do: order for onsite pickup, or book. Two words stay at the top of the screen throughout the visit to the homepage: Réservation and Commander.

Chapter “Nos sablés orientaux” on a phone: tray of oriental pastries on a pink plate

Art direction board for the Les douceurs d'Angie website

Raspberry pink, flour and cement tiles

The palette plays on pink: a powder-pink veil on the left of the screen, raspberry titles, hearts drawn in a single stroke. The visuals move from the workshop to the celebration: a ball of dough and slices of bread on a floured board, in front of black and white cement tiles; a golden loaf in the light; a raspberry entremets in an open copper box, next to a box of pink macarons; a slice of chocolate and raspberry cake topped with a golden fork, in front of a festive table laden with macarons, cupcakes and pink cups; a tray of oriental shortbread on a pink plate.

The logo is a pink and white striped candy marked with a heart. The titles are written in a round, generous joined-up script in raspberry, accompanied by brown serif italics for the phrases. The Réservation and Commander links are simple serif capitals in deep red, discreet above the images.

A film that moves as you scroll

The homepage is a film that moves as you scroll. It starts in the workshop, with “Notre pain oriental”: the dough, the flour, the sliced bread. Then the scene glides toward the cakes, “Nos gâteaux à la framboise”, presented as “une création tout en douceur et en gourmandise” (a creation full of softness and indulgence), before lingering on a slice of chocolate and raspberry cake and the festive table around it.

The story continues in chapters, set on pale pink cards in a bright room with flowering branches and glass cloches: “Pâtisseries orientales”, with “Nos sablés orientaux” to come and choose, then “Les gâteaux”, with “Un number cake” crowned with cream, red berries, macarons and flowers.

Slice of chocolate and raspberry cake on a golden fork, in front of a festive table laden with macarons and cupcakes

The Les douceurs d'Angie ordering page on a laptop and a phone

An ordering page in almond green and lilac ribbons

The ordering page changes tone while staying mouthwatering: an almond-green decor in relief, scrolls, lilac ribbons and bows, violets, pistachios, pastel macarons and slices of Swiss roll. The restaurant's name sits in an oval cartouche, tied with a ribbon.

The menu is read on large cream parchments hanging from rollers decorated with macarons, a lilac bow and a slice of Swiss roll. A section bar leads straight to the personalized sweets, the sweet treats, the cakes, the savory dishes, the couscous and the oriental pastries. Each item has its visual, its name, its price and often a short description; a small silver service bell, marked with a green cross, adds it to the cart. Customers build their order this way, then send it to pick it up onsite.

Les douceurs d’Angie ordering page on a computer: almond-green decor, lilac ribbons, violets, macarons and parchment of the personalized sweets

Les douceurs d’Angie ordering page on a phone: parchment of the personalized sweets and dark green cart bar

Les douceurs d'Angie's menu: a few dishes

Dishes as they appear on Les douceurs d'Angie's online menu, with the restaurant's own names, descriptions and prices.

Confiseries Personnalisées
Chips Personnalisées Lot de 6 Paquets
Paquets de chips personnalisés, lot de 6.
€10
Confiseries Personnalisées
Kinder Bueno Personnalisé Lot de 10 Paquets
Paquets Kinder Bueno personnalisés, lot de 10.
€18
Douceurs Sucrées
Chocolat Personnalisé
Chocolat personnalisé à l'unité.
€0.60
Douceurs Sucrées
Macaron Minimum 8 Par Commande
Macaron à l'unité, commande minimum de 8 macarons.
€1
Gâteaux
Gâteau Déco 5€ la Part
Déco à étudier.
€35
Gâteaux
Number Cake 6-8 Parts
Number Cake pour 6 à 8 parts.
€40
Salé
Bagel Thon, Jambon Ou Saumon
Bagel au choix: thon, jambon ou saumon.
€1.50
Salé
Croissant Jambon Fromage
Croissant garni jambon fromage.
€1.50
Couscous
Couscous 1 Viande Par Personne
Couscous 1 viande, prix par personne.
€10
Couscous
Couscous 2 Viandes Par Personne
Couscous 2 viandes, prix par personne.
€12
Pâtisseries Orientales
Toutes les Pâtisseries Orientales Sablé
Pâtisserie orientale sablée, au choix.
€1.50
Pâtisseries Orientales
Verrine
Verrine.
€2.50

Book on flowery pink paper

The Réservation link opens a form painted like writing paper: a pink background framed by a garland of violets, small pink flowers and foliage, titled “Réservations” in calligraphic letters, with the restaurant's name in joined-up script. It fits on a single screen and asks for the essentials: full name, phone, email, date, time, number of guests and a special request.

The send button, a small flowered cartouche, shares the same world. On the phone, the fields move into a single column, under the same garland.

The Les douceurs d'Angie website on a phone resting on a set table

On the phone, the same softness

On the phone, “Réserver” and “Commander” stay at the top of the screen; the candy of the logo, the name and the title “Notre pain oriental” stack on the pink veil, and the bread appears below. The chapters of the film take up the full width: the tray of oriental shortbread, then the number cake, each followed by its pale pink card.

On the ordering page, the parchments stack one after another, the section bar scrolls horizontally at the top, and a dark green “Panier” bar, under a carved pediment tied with a ribbon, stays at the bottom of the screen with the order total.

Les douceurs d’Angie booking form on a phone, in one column, under a flowery garland

Personalized treat jars and a bubble toy on a phone, before the section of the sweet treats

A website prepared for local searches

The website is built around what people look for in Les Gonds and Les Gillardeaux: a caterer or a restaurant in the neighborhood, a couscous or a tagine, meloui, harcha, a bagel, a decorated cake, a number cake or a brunch. The page title, its description and its texts present Les douceurs d’Angie, its neighborhood, its cooking and its specialties in the same words, for visitors and search engines alike.

A detailed presentation page complements the homepage, and the full menu can be read as text on the ordering page. No one can promise a place on Google: the work consists of giving search engines accurate, structured and consistent information.

Title “Nos gâteaux au chocolat-framboise”, then the chapter “Nos sablés orientaux” of Les douceurs d’Angie

A website for an oriental caterer in Les Gonds: couscous, pastries and personalised sweets

A caterer sells everyday food and celebrations alike: couscous and tagines for lunch, bagels and oriental bread for the counter and, for big occasions, oriental pastries, number cakes, macarons and personalised sweets. A caterer’s website must therefore whet the appetite, then take an order for cakes or platters to collect with the date of the party and, if needed, a booking. That is the menu of Les douceurs d’Angie, in Les Gonds, Charente-Maritime.

A caterer should not pay for an agency: no design quote to swallow, no commission on cake or couscous orders.
The time it takes to knead dough: the name of the business is enough to see menu, visuals and ordering appear within minutes.
Powder pink and raspberry: a pink veil, hearts drawn in one stroke, a striped sweet as a logo, round joined-up lettering; a sugary house that looks nothing like a catalogue caterer.
This week’s cake changes in a minute: a new verrine, a batch of sweets, couscous with one or two meats; the caterer edits it all alone.
From the oven to the party table: cake requests, platter orders and bookings reach Angie directly, with no agency or platform in between.
From a village in Charente-Maritime to Lausanne or Sydney: the same software, several languages, each house’s own currency.

For an oriental caterer in Les Gonds and the Saintonge, it is a pink, mouth-watering website with a pastry menu you choose from like a shop window.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The outcome: a showcase as mouthwatering as the menu

The Les douceurs d’Angie website brings together what might seem far apart: an everyday couscous, oriental shortbread, a celebration cake and personalized sweets. The pink of the homepage, the almond green of the ordering page and the flowery paper of the booking form give them a single voice, and the two useful gestures, ordering or booking, always stay within reach. That is what Dineora looks for in every website: that it looks like the place and works day to day.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Parchments of the personalized sweets and the sweet treats of Les douceurs d’Angie, under the section bar

Golden loaf of bread on a floured board, in front of cement tiles, in the Les douceurs d’Angie homepage film

Les douceurs d’Angie booking form on a computer, on pink paper framed by a garland of violets

Chapter “Un number cake” on a phone: cake topped with cream, red berries, macarons and flowers

Les douceurs d'Angie: practical information

Address: 7 Rue des Lilas, 17100 Les Gonds
See the address on Google Maps
Cuisine: Caterer: couscous, oriental pastries, sweets
Services: Online ordering for pickup · Online table booking
Menu sections: Confiseries Personnalisées · Douceurs Sucrées · Gâteaux · Salé · Couscous · Pâtisseries Orientales
The restaurant's website: dineora.io/douceurs-dangie

Questions about this project

Who designed the Les douceurs d’Angie website?

The Les douceurs d’Angie website was designed by Dineora: art direction, homepage film, online menu, an ordering page for onsite pickup and a booking form.

Can you order from Les douceurs d’Angie online?

Yes. The ordering page presents the whole menu, from the personalized sweets to the couscous: you add your items to the cart, then send the order to pick it up onsite.

Can you book at Les douceurs d’Angie on its website?

Yes. The Réservation link, at the top of the homepage, opens a form on a single screen: name, phone, email, date, time, number of guests and a special request.

Can a caterer take orders for personalised cakes online?

Yes: the online menu shows cakes, macarons and personalised sweets, the customer says what is wanted and collects it. The request arrives straight at the caterer, with no commission.

How does a caterer present savoury food (couscous, bagels) and sweets without muddling the menu?

By separating the sections: sweets, cakes, savoury, couscous and oriental pastries, each with its own visuals. The caterer adds or removes a product personally, in step with the party season.