L’Atelier Pizza: the website of a Franconville pizzeria, from dough to oven

A neighborhood pizzeria, from classics to creative pizzas

L’Atelier Pizza is an Italian pizzeria in Franconville. Its menu is organized around three families of pizzas: the classics, such as the Marguerite with homemade tomato sauce, mozzarella and basil, or the Reine; the original ones, such as the Sherym with brown mushrooms, confit onions, cooked peppers and homemade bolognese; and the creative ones, such as the Romaine with crème fraîche, roast chicken, rosemary goat cheese, honey and arugula. Several pizzas also come in a size for two. Then come salads, a bruschetta made to the recipe of the moment, desserts such as the panna cotta with salted butter caramel or red berries, and drinks.

The website’s images show a simple, well-kept shop: a black storefront with a handwritten sign, a blond wood counter, leather stools, metal cage pendant lights, jars on the shelves and a patterned cement-tile floor.

A homepage that follows the pizza, from peel to oven

The homepage is a film that advances as you scroll. It opens on the logo, the line “Pizzeria italienne à Franconville” and a question, “On vous garde une part ?”, followed by an invitation to choose between Marguerite, Reine or Brésaola. At the first gesture, the texts fade and the whole shop appears, with its counter, its stools and its chalkboard.

Next comes “La cuisson”: under the title “Quand le bord se soulève”, a frieze follows the pizza step by step, from the ball of dough set on the peel to the topped pizza, then baked, while a short text describes the mozzarella melting over the homemade tomato sauce. The film passes in front of the flames of the oven, stops on “La garniture” and the scent of basil, then presents the Marguerite in a panel, in front of a white-tiled kitchen where pots of basil grow.

On a smartphone, ordering and booking with one thumb

On a smartphone, the “Réserver” and “Commander” buttons take the full width at the top of the screen. The logo, the mention of Franconville and the question “On vous garde une part ?” stay legible above the display of frames, which opens at the bottom of the screen. Further down, the Marguerite appears large in a rounded frame, in front of the kitchen and its stock of logs. The Commander page keeps its fresco and its cards, with a little house to return to the homepage and the “Panier” bar always visible.