Case study

L’Ermitage · Paris

L’Ermitage: an emerald and gold website for a Russian table in Auteuil

In Auteuil, in the sixteenth arrondissement, L’Ermitage serves borscht, pirozhki, pelmeni and zakuski in a dining room of green velvet and gilding. Dineora designed a website that opens the Russian table like a copper casket, unfolds the emerald-accented dining room, then leads to the menu, takeout ordering and table booking.

Build my restaurant's websiteSee the live website
The L’Ermitage website shown on a laptop and a phone
Restaurant
L’Ermitage
Location
Paris, Auteuil, sixteenth arrondissement
Cuisine
Russian cuisine
Designed by Dineora
Website, online menu, takeout ordering, table booking

A Russian table in the sixteenth arrondissement

L’Ermitage is a Russian restaurant in Auteuil, in the sixteenth arrondissement of Paris. Its menu follows the course of a Russian meal: starters such as borscht, the beet soup, or the olivier salad; zakuski, including a plate of pirozhki, small filled pastries; “offrandes du Pacifique”, such as the alyoshiny oladii, zucchini blini with salmon; a section of caviars served with blini and crème fraîche; then the main dishes, pelmeni with beef and pork or with veal and poultry, served with crème fraîche or in broth, and beef Stroganoff with buckwheat.

Next come set menus, including some for children, desserts such as kissel, a cold raspberry soup, non-alcoholic drinks, including an orange and lemon lemonade, and a selection of coffees and teas. In the website’s images, the dining room blends emerald velvet, gilding, candles and bouquets of white flowers.

L’Ermitage homepage: “L’art de recevoir” banners in a dining room with emerald velvet, syrniki and buffet

The challenge: making a Russian menu readable without losing elegance

A Russian menu in Paris carries names that are not familiar to everyone: pelmeni, pirozhki, zakuski, kissel, oladii. For L’Ermitage, the challenge was to present this menu clearly, each dish accompanied by its visual and a short description, while conveying the elegance of the place: green velvet, gilding, carefully set tables.

The website also had to carry the idea of hospitality that the restaurant puts forward, that of a generous table where people share, and keep table booking as well as takeout ordering within reach, on every screen.

L’Ermitage homepage on a smartphone: Réserver and Commander buttons, golden name and pelmeni in the copper casket
L’Ermitage — Website screenshot
Art direction board for the L’Ermitage website

Emerald, gold and red lacquer

The palette is that of a Russian salon: emerald green and dark marble, gold, lacquered red, cream. The visuals compose a journey from the plate to the dining room: a hinged copper casket that opens onto pelmeni with dill and cream, its lid reflecting the restaurant’s window; the façade drawn in gold lines on marble; cream canvas banners edged with green velvet, hung in a dining room with emerald banquettes; golden syrniki with red berries; a buffet to share; a green velvet tablecloth lifted above a set table; a pavlova on a red plate.

The headlines are written in a typeface drawn from the letters of the L’Ermitage logo, a classic serif with fine serifs. The Réservation and Commander buttons are painted as red lacquer cartouches set with golden ornaments, which stand out sharply against the green background.

A film that opens the casket, then the dining room

The homepage is a film that advances as you scroll. It opens on a green marble background, the name of the restaurant in large golden letters, the mention of Russian cuisine and a short promise: “Bortsch, pirojkis et pelmenis.” On the right, a copper casket opens onto the homemade pelmeni, and fine golden lines, as on an architect’s drawing board, connect the dish to small captions: “Pelmenis maison crème et aneth”, “Aneth frais et crème onctueuse”.

Further down, canvas banners unfold under the title “L’art de recevoir”: a warm dining room with emerald accents, golden syrniki, cream and red berries, a generous buffet to share. A green velvet tablecloth then lifts over a set table near a window open to the street, before gold-framed panels present the dishes, such as “Une pavlova pour finir”, meringue and red berries.

L’Ermitage homepage film: a green velvet tablecloth lifts over a set table
The L’Ermitage ordering page on a laptop and a phone

An online menu in the colors of old Russia

The Commander page plunges into the Russian imagination: a green velvet background covered in red and gold scrollwork, berries and flowers, with golden onion-domed churches at the water’s edge, a golden samovar, a bowl of borscht with cream and dill, red caviar, pirozhki, a stack of blini and pelmeni. The restaurant’s name is set on a golden cartouche, and each section sits on a cream card with a flowered green frame, hung from a brass ring.

A navigation bar at the top of the screen leads straight to the sections, from starters to coffees and teas by way of the zakuski, the caviars or the main dishes. Each dish appears with its thumbnail, its price, often its description, and a small golden button to add it to the basket. You then send your order to pick it up at the restaurant; on a smartphone, the “Panier” bar stays at the bottom of the screen.

L’Ermitage Commander page on a computer: green velvet, red and gold scrollwork, onion-domed churches and samovar
L’Ermitage menu on a smartphone: flowered card of the starters with the borscht, basket bar at the bottom

L’Ermitage's menu: a few dishes

Dishes as they appear on L’Ermitage's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

A table booking on green marble

The Réservation button opens a veined green marble panel, framed in wood and gold lines, with golden fans at the corners. The title “Réservations”, in large gold capitals, sits above the name of the restaurant. The cream-colored fields ask for the full name, phone, e-mail, date, time, number of guests and a special request, and a red button set with gold sends the request.

On a computer, the form fits on a single screen, in two columns; on a smartphone, the fields move to a single column and the button becomes “Réserver”.

The L’Ermitage website on a phone resting on a set table

On a smartphone, the casket full screen

On a smartphone, the homepage is recomposed vertically: the “Réserver” and “Commander” buttons at the top, the name of the restaurant in large letters, then the copper casket and its pelmeni taking the full width, surrounded by their golden captions, before the promise “Bortsch, pirojkis et pelmenis.” The Commander page keeps its green velvet and its flowered cards, with a small golden bell to return to the homepage, enlarged thumbnails and the basket bar always visible.

L’Ermitage booking form on a smartphone, fields in a single column and the Réserver button
L’Ermitage — Website screenshot

A website prepared for searches in Auteuil and beyond

The website is prepared for the searches of those looking for a Russian table or a neighborhood restaurant: a Russian restaurant in Paris, a restaurant in the sixteenth arrondissement or in Auteuil, a Russian restaurant nearby, or directly the name of L’Ermitage. The page title, its description, its texts and its structured data present the restaurant, its neighborhood, its cuisine and its menu clearly and consistently.

A detailed presentation page complements the homepage, and the full menu can be read as text on the Commander page. No one can promise a spot on Google: the work consists of giving search engines accurate, structured and consistent information.

L’Ermitage homepage: the “Une pavlova pour finir” panel, meringue on a red plate

A website for a Russian restaurant in Paris, in Auteuil

The menu of a Russian restaurant follows the thread of a real meal: borscht, pirozhki and zakuski to begin, caviar with blinis, pelmeni in sour cream, beef Stroganoff, then syrniki and pavlova. A Russian restaurant website in Paris should convey that order, make guests want to book a dinner with friends and allow takeaway pirozhki for a lunch break.

  • Spending sized to a neighbourhood address: no agency quote, no commission on a plate of pirozhki or a box of pelmeni taken away.
  • Minutes to get going: the name of the establishment is enough for the menu, the images and the ordering page to take shape.
  • A Russian salon, not a bare skeleton: emerald green, dark marble, gold and lacquer red, with headings drawn from the logo.
  • Online straight away: the day the set menu changes or a new caviar arrives, the owner edits it personally, without writing to anyone.
  • The shortest line: from the reserved table to the bag of pelmeni carried home, it all happens between host and guest, with no third party.
  • Seen from elsewhere too: the software is used in Lausanne, Oslo and Houston; the site reads in several languages, handy for Russian-speaking visitors and travellers.

For a Russian restaurant in Paris’s sixteenth arrondissement, that is a shopfront with the splendour of an Auteuil salon and a menu you read the way you taste.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The outcome: the art of hosting, all the way onto the screen

The L’Ermitage website takes up what the restaurant puts forward, the elegance of a Russian table and the taste for sharing, in a casket of emerald and gold. It makes a menu with sometimes unfamiliar names readable and keeps takeout ordering and table booking within reach, on a computer as on a smartphone.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

L’Ermitage homepage on a computer: green marble, name in golden letters and a copper casket open on pelmeni with dill
Caviars and main dishes of L’Ermitage, with the section navigation bar at the top of the screen
L’Ermitage booking form on a computer: green marble panel, golden title and cream fields
L’Ermitage — Website screenshot

L’Ermitage: practical information

Address
L'Ermitage Restaurant Russe Paris 16, 50 Boulevard Exelmans, 75016 Paris
See the address on Google Maps
Cuisine
Russian cuisine
Services
Online ordering for pickup · Online table booking
Menu sections
Entrées · Zakouskis · Offrandes du Pacifique · Caviars · Plats · Menus · Desserts · Boissons sans alcool · Cafés et thés
The restaurant's website
dineora.io/lermitage-paris

Questions about this project

Who designed the website of L’Ermitage, a Russian restaurant in Paris?

The L’Ermitage website was designed by Dineora: art direction, a scroll-driven film homepage, a presentation page, an online menu, takeout ordering and a table booking form.

Can you order takeout online at L’Ermitage?

Yes. The <strong>Commander</strong> page presents the whole menu, from starters to coffees and teas: you add your dishes to the basket, then send the order to pick it up at the restaurant.

Can you book a table at L’Ermitage on its website?

Yes. The <strong>Réservation</strong> button, at the top of the homepage, opens a form: full name, phone, e-mail, date, time, number of guests and special request.

How do you put a Russian menu online when the dish names are hard, like zakuski or pelmeni?

Dineora keeps the names the way the restaurant writes them and adds a plain description beside each. The owner can then adjust every name, dish and price personally.

Can a Parisian Russian restaurant take bookings and takeaway orders on its own site?

Yes: the site offers table reservations and takeaway ordering, and requests go straight to the restaurant, with no commission taken by Dineora.

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