Case study

Paolina Pizzeria · Dijon

Paolina Pizzeria: the website of a neighborhood pizzeria where you come for a slice

In Les Roussottes, Dijon, Paolina Pizzeria serves pizzas on a tomato base or a cream base, to take away or in its dining room with green wood paneling. Dineora designed a website that opens on the storefront, the dough and the first slice, then leads straight to the menu and takeaway ordering.

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The Paolina Pizzeria website shown on a laptop and a phone
Restaurant
Paolina Pizzeria
Location
Dijon, Les Roussottes
Cuisine
Pizzeria, fast food
Designed by Dineora
Website, online menu, takeaway ordering

A neighborhood pizzeria in Les Roussottes

Paolina Pizzeria is a fast-food pizzeria in Dijon, in the Les Roussottes neighborhood. Its menu reads in two families. On the tomato sauce side: the Margarita with mozzarella and olives, the Reine with mushrooms and ham, the Végétarienne, the Harissa with ground meat and merguez, the Chicken barbecue, or the Burrata with its arugula and balsamic cream. On the cream side: the Chèvre miel, the Savoyarde with reblochon and potato, or a salmon pizza.

Next come the pizzeria's offers, including a deal of two pizzas of your choice, then drinks and desserts, with a homemade tiramisu. The website shows a place that is unfussy but well kept: a wooden storefront, yellow stools against a light wall, a dining room with dark green paneling and tufted banquettes, the restaurant's name written in neon in an arched niche.

“On partage ?” screen of Paolina Pizzeria: green background with golden blades opened onto the dining room and a pizza in its box

The challenge: make people hungry fast, without losing the warmth of the place

A fast-food pizzeria is often chosen the moment hunger strikes: you want to see the pizzas, understand what sets a tomato base apart from a cream base and place an order without hunting around. For Paolina, the aim was to keep that speed while conveying what makes people want to come: the dough, the green dining room, the idea of sharing several pizzas among friends.

The website therefore had to set the mood of a warm pizzeria from the very first screen, while keeping the Commander button always visible at the top right, so you can go from craving to takeaway order at any moment.

Paolina Pizzeria homepage on a phone: logo, title “Venez prendre une part.” and a slice of salmon and lemon pizza
“Burrata et roquette” card from the Paolina Pizzeria story on a phone
Art direction board for the Paolina Pizzeria website

Bottle green, warm wood and tomato red

The palette starts from the restaurant's dining room: a deep bottle green, almost black on some screens, soft creams, the warm wood of the tables and the counter, and a tomato red reserved for calls to action. Thin gold lines cut the homepage into vertical panels, like a shop window with several leaves.

The visuals created for Paolina follow the journey of a pizza: the storefront and its ribbon in the colors of Italy, three jars of rising dough on a floured board, a slice of white pizza with salmon, a large pizza in its cardboard box, a tiramisu dusted with cocoa.

The headings are set in a large serif typeface, in dark green italics, which echoes the logo medallion: a wooden disc surrounded by pizzas and basil, with the name written in cursive letters. The Commander button is painted like a wooden sign ringed in red, decorated with basil leaves, tomatoes and a corner of a checkered tablecloth.

A homepage that moves like a film, from the dough to the slice

On a computer, the homepage unfolds like a film that advances as you scroll. The first screen sets the scene: the logo, the line “Pizzeria à Dijon”, the title “Venez prendre une part.” and a sentence of invitation, next to the storefront where the dough rises in its jars. With each scroll, the image glides toward the golden slice of pizza.

The story then changes light. On a deep green background, golden blades open like a diaphragm onto the dining room with its tufted banquettes: this is the “On partage ?” screen, which invites you to come with friends and try the Burrata, the Chèvre miel and a cheese pizza for the undecided. Further on, a white potato pizza steps out of its frame, set on a table in the dining room.

The film ends with cards that scroll by, one per specialty: “Burrata et roquette”, then, to finish, “Notre tiramisu maison”. The texts stay short and speak to the visitor the way you talk at the counter: “venez la goûter”, “gardez-lui une place”.

Paolina Pizzeria dining room with green paneling, and a white potato pizza stepping out of its frame onto a table
The Paolina Pizzeria ordering page on a laptop and a phone

A painted menu for ordering takeaway

The Commander page changes mood: it opens on a large burgundy tapestry with gilded scrolls, vine leaves and bunches of grapes, surrounded by pizzas, cheeses, a jar of honey and basil. Each menu section is presented on a large cream card hanging from an ornate wooden bar, held by brass fittings, with its title in copper lettering.

A fixed bar at the top of the screen gives access to the five sections: tomato-sauce pizzas, cream-based pizzas, the pizzeria's offers, drinks and desserts. Each pizza appears there with its image, its ingredients and its price; the add button takes the shape of a small wrought-iron sign marked with a cross.

You put your order together, find it again in the cart, then send it and pick it up at the pizzeria. On a phone, the cart bar takes the shape of a burgundy arrow decorated with grapes, always visible at the bottom of the screen.

Commander page of Paolina Pizzeria on a computer: burgundy tapestry with gilded scrolls, vines and pizzas, menu cards
Paolina Pizzeria menu on a phone: tomato-sauce pizza section and arrow-shaped cart bar

Paolina Pizzeria's menu: a few dishes

Dishes as they appear on Paolina Pizzeria's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

On a phone, the same pizzeria in vertical format

On a phone, the homepage rearranges itself vertically: the logo, the line “Pizzeria à Dijon” and the title stay grouped at the top, above the salmon pizza slice that fills the rest of the screen. The Commander button keeps its place at the top right. The story cards, from the Burrata to the tiramisu, go full width and are read one after the other.

On the Commander page, the menu fits in a single column: the sections scroll as tabs at the top of the screen, a small painted house leads back to the homepage, and the cart bar stays within reach throughout.

The Paolina Pizzeria website on a phone resting on a set table

A website prepared for searches in Dijon

The website is built around what people actually search for in Dijon when they feel like a pizza: a restaurant or a fast-food spot in town, a pizzeria open on Sunday or Monday evening, a honey goat cheese pizza, a vegetarian option, a restaurant near Les Roussottes, or simply Paolina by name. The title, description and texts clearly present the pizzeria, its neighborhood and its menu.

A detailed presentation page complements the homepage, and the full menu can be read as text on the Commander page, dish by dish. No website can commit to a position on Google: the work consists of giving search engines accurate, well-structured information that is consistent from one page to the next.

“Burrata et roquette” card from the Paolina Pizzeria story, in front of a warm dining room with green plants

A takeaway pizzeria website in Dijon, for the Roussottes neighbourhood

A neighbourhood pizzeria runs on a reflex: which pizza, on a tomato or a cream base, and where to collect it. The website of a pizzeria in Dijon has to show the Margherita, the Reine, the goat’s cheese and honey or the burrata at a glance, keep the two bases clearly apart, list the sharing deals, drinks and tiramisu, and let people order a takeaway pizza from their phone just before walking past the shopfront.

  • The price of a shared pizza: a budget far from an agency’s, and no commission on the order, which stays whole for the pizzeria.
  • The dough rises, so does the site: within minutes, with the name Paolina as the only input, the sections and visuals are in place.
  • Bottle green, warm wood, tomato red: the art direction takes the quilted banquettes and the dough jars of the shopfront, not a generic pizzeria template.
  • Visible from day one: the pizzaiolo changes a topping, a deal or a drink personally, and the online menu follows straight away.
  • No go-between from dough to customer: the order drops into Paolina’s own system, with no agency or delivery app between the dining room and the pavement.
  • From Dijon to Lausanne or Sydney: one piece of software for pizzerias in very different cities, with the language and currency of the place.

For a pizzeria in Dijon, a simple, green and welcoming website turns the menu into a wish to come and pick up a slice.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · QR code menu for restaurants

The result: a pizzeria you order from the way you share it

The Paolina Pizzeria website looks like its dining room: green, wood, rising dough and pizzas you want to share. It tells the story of the place in a few screens, then makes room for an illustrated menu where you order takeaway in a few taps. This is what Dineora aims for with every restaurant: a website that looks like it, with its menu and its orders within reach.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Paolina Pizzeria homepage on a computer: medallion logo, title “Venez prendre une part.”, storefront, jars of dough and a slice of salmon pizza
Paolina Pizzeria menu on a computer: bar of the five sections and pizzas with ingredients, prices and add button
Paolina Pizzeria homepage while scrolling: the golden panels glide from the storefront toward the pizza slice
Paolina Pizzeria menu on a phone: section tabs, Burrata, Harissa, Chicken barbecue, then cream-based pizzas
“Notre tiramisu maison” card from the Paolina Pizzeria story on a phone

Paolina Pizzeria: practical information

Address
187 Av. Gustave Eiffel, 21000 Dijon
See the address on Google Maps
Cuisine
Pizzeria, fast food
Services
Online ordering for pickup
Menu sections
Pizza à base de sauce tomate · Pizza à base de crème · Les offres proposées par notre pizzeria · Les boissons · La carte des desserts
The restaurant's website
dineora.io/paolina-pizzeria

Questions about this project

Who designed the Paolina Pizzeria website?

The Paolina Pizzeria website was designed by Dineora: art direction, a homepage that unfolds as you scroll, an online menu and a takeaway ordering page.

Can you order takeaway online from Paolina Pizzeria?

Yes. The Commander page presents the whole menu: you add your pizzas, drinks and desserts to the cart, then send the order and pick it up at the pizzeria.

Which pizzas are on the Paolina Pizzeria menu?

Tomato-sauce pizzas, such as the Margarita, the Reine, the Végétarienne or the Burrata, and cream-based pizzas, such as the Chèvre miel or the Savoyarde, along with offers, drinks and desserts.

Does a neighbourhood pizzeria need an agency for its website?

No. Dineora builds the pizzeria’s site from its name, with the two-base menu, the deals and the order button. The pizzaiolo then edits it without a developer.

How can a pizzeria sell takeaway pizzas without paying a commission?

Orders go directly through the pizzeria’s own site, with no delivery platform between it and its regulars. Dineora takes no commission on these sales.

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