Case study

Restaurant asiatique Amitié · Hettange-Grande

Restaurant asiatique Amitié: a culinary journey under the purple lights of Hettange-Grande

In Hettange-Grande, Restaurant asiatique Amitié serves Chinese, Vietnamese and Thai cooking in a dining room bathed in purple reflections, under the sign of a little panda. Dineora designed a website that carries over this evening mood, makes a menu of more than a hundred dishes easy to read and leads straight to takeout ordering and booking.

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The Restaurant asiatique Amitié website shown on a laptop and a phone
Restaurant
Restaurant asiatique Amitié
Location
Hettange-Grande
Cuisine
Asian cuisine: Chinese, Vietnamese and Thai
Designed by Dineora
Website, online menu, takeout ordering, table booking

An Asian table with purple reflections in Hettange-Grande

Restaurant asiatique Amitié brings together Chinese, Vietnamese and Thai specialties in Hettange-Grande. Its menu reads like a tour of Asia at a single table: starters and salads, soups, steamed dishes, chicken, duck, beef, fish and shellfish, spicy Thai specialties, bobuns, noodles, fried rice, hot pots, desserts and drinks. You will come across fried chicken wings with garlic, ha kao shrimp dumplings, roast duck, caramel pork, stir-fried shrimp with Thai basil, a lemongrass chicken bobun or a seafood hot pot, followed by a pineapple fritter.

The place has a character of its own: dark lacquered tables with purple neon reflections running across them, red napkins folded on white plates, high-backed chairs, a facade with large windows that shows the lit dining room. The sign is a little panda holding a bamboo stalk. The website had to convey this atmosphere without sacrificing the readability of such a full menu.

The challenge: a very long menu and an evening mood

An Asian menu of this size raises a simple question: how do you find your way around it? Between the numbered dishes, the variations with chicken, beef, duck or shrimp and the side dishes to choose, visitors must be able to find their dish effortlessly, whether they are planning an evening on site or a takeout order.

The other stake was the atmosphere. The restaurant lives under purple and pink lights, with an evening decor that a simple list of dishes cannot suggest. The website had to bring this atmosphere across from the first screen, while keeping three obvious paths: the menu, ordering and booking.

Home page of Restaurant asiatique Amitié on a phone, with the purple bar and its three icons
Restaurant asiatique Amitié — Website screenshot
Art direction board for the Restaurant asiatique Amitié website

Plum, magenta and neon: a nocturnal art direction

The palette follows the dining room: deep plum, magenta, neon pink, with cream backgrounds for the menu cards and a lacquer red for the category headings. The visuals on the home page run from golden fried food with peppers, onion and scallion on a purple-bathed table, to the restaurant facade at dusk, a platter of sushi and salmon and avocado makis, then a long set table crossed by beams of light.

The large headings are set in a typeface with fine serifs, drawn as a light outline, alternating roman and italic. The sign’s panda appears on a cardboard tag hanging from a string, and the Commander button, at the top right of every screen, takes the shape of a plum cartouche decorated with pale foliage, in keeping with the decor.

A home page that leads from the street to the table

The home page opens on “Une invitation au voyage culinaire”, then goes down screen after screen. Visitors first walk past the restaurant window at nightfall, with “Des saveurs authentiques” and two plates set behind the glass, squid fritters and chicken spring rolls. Next comes “Notre sélection japonaise”, an assortment of fresh sushi served in the dining room, then a large set table, red napkins and stemmed glasses, under the purple reflections.

Further down, the entire menu appears on large parchment-colored panels, illustrated with lotus flowers, bamboo, cherry blossom branches and red lanterns. Each category lines up its dishes and their prices: you can browse everything without leaving the home page.

The Restaurant asiatique Amitié ordering page on a laptop and a phone

Menu & Commander: the takeout menu in an orchid setting

The ordering page opens with the title “Menu & Commander”, set under a golden lotus, in a decor of pink orchids, copper palms, chopsticks and tea bowls, crossed by neon lines. Each category sits in a plum frame decorated with lotus flowers, on a cream background: starters, salads, soups, steamed dishes, chicken, duck, beef, fish and shellfish, Thai specialties, bobuns, noodles, rice, hot pots, desserts and drinks.

Each dish appears with its visual, its name, its price and a small purple chef’s hat marked with a plus sign, which adds it to the basket. Customers put their order together, pay online, then collect it at the restaurant. On a phone, the basket bar stays at the bottom of the screen the whole time they read the menu.

Menu on a phone, starters category, with the basket bar at the bottom of the screen

Restaurant asiatique Amitié's menu: a few dishes

Dishes as they appear on Restaurant asiatique Amitié's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

Booking in a purple and silver frame

The booking form opens in a window, on a purple card edged with pink and silver lines with geometric corners. It is titled “Réservations” in large chrome letters, with the restaurant’s name just below. The fields are clean and clearly separated:

  • full name, phone number and e-mail;
  • date, time and number of guests;
  • a special request.

A “Réservation” button, outlined in pink, closes the card. On a computer, the form fits on a single screen, in two columns; on a phone, the fields stack in one column, without losing any of the decor.

The Restaurant asiatique Amitié website on a phone resting on a set table

On a phone, the same journey in vertical format

On a phone, the home page is recomposed in height: the panda at the top left, the title “Une invitation au voyage culinaire” over three lines, the word voyage in italics, and the close-up dish filling the whole screen. A purple bar, brushed with foliage, stays at the bottom with three icons: home, menu and ordering.

The ordering page keeps its orchids and its ornate frames; the dishes are read one by one, each with a large visual, and a menu button, at the top right, opens the other pages of the website.

Booking form on a phone, in a single column
Restaurant asiatique Amitié — Website screenshot

A website prepared for searches in Hettange-Grande

The website is built around what people actually type into a search engine in Hettange-Grande: the restaurant’s name together with the town, an Asian restaurant in the town, or a specific dish such as miso soup, roast duck, honey duck, beef bobun or caramel pork. The page title, its description, its texts and its structured data present the restaurant, its town, its cuisines and its menu clearly.

A detailed presentation page complements the home page, and the full menu can be read as text on the ordering page. No website can secure a place on Google: the work consists of giving search engines accurate, structured information that is consistent from one page to the next.

A website for an Asian restaurant in Hettange-Grande: Chinese, Vietnamese and Thai dishes on one easy menu

An Asian restaurant serving Chinese, Vietnamese and Thai cooking soon ends up with over a hundred numbered dishes: ha kao dumplings, lacquered duck, bobun bowls, stir-fried noodles, hot-pot marmites, spicy Thai specials. For a Chinese and Vietnamese restaurant website in Hettange-Grande, that long menu is the whole challenge: keep it easy to scroll on a phone, let guests find their dish number and order takeaway, then book a table for the evening.

  • Neighbourhood budget: a local Asian restaurant should not need an agency-sized bill, and takeaway baskets leave no commission behind.
  • Ready within a service: type in the restaurant’s name and the menu, the images and the ordering pages are assembled within minutes.
  • Plum, magenta and a panda: Amitié’s look comes from its violet dining room and its sign; every restaurant gets its own art direction rather than one more stock layout.
  • Seen from the start: the result is on screen at once, and fixing a soup, a dish number or opening hours is something the owner does alone, even on a busy night.
  • Guest to kitchen: takeaway orders and table bookings land straight with the owner, with no agency and no marketplace in between.
  • From Hettange-Grande to Sydney: the same software runs restaurants in London, Lisbon or Rabat, in each country’s language and currency.

For a Chinese, Vietnamese or Thai restaurant in Hettange-Grande and the Moselle, that means an online ordering site that looks like the dining room and that the owner keeps up to date personally.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The result: the purple dining room, from the street to the screen

The website of Restaurant asiatique Amitié looks like its dining room: purple lights, a very complete menu of Asian dishes and a panda for a sign. It keeps within easy reach what matters to those who visit it: browsing the menu, ordering takeout and booking a table. This is the line Dineora follows for every restaurant: a website that looks like it, serving its menu, its orders and its bookings.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Restaurant asiatique Amitié — Website screenshot

Restaurant asiatique Amitié: practical information

Address
Restaurant asiatique "Amitié", 23 Rue du Général Patton, 57330 Hettange-Grande
See the address on Google Maps
Cuisine
Asian cuisine: Chinese, Vietnamese and Thai
Services
Online ordering for pickup · Online table booking · Online payment
Menu sections
Entrées · Salades · Potages · Cuisines à la Vapeur · Poulets · Canards · Bœufs · Poissons et Crustacés · Spécialités Thaïlandaises "épicées" · Bobun · Nouilles · Riz · Marmite · Desserts
The restaurant's website
dineora.io/asiatique-amitie

Questions about this project

Who designed the website of Restaurant asiatique Amitié?

The website of Restaurant asiatique Amitié was designed by Dineora: art direction, home page, online menu, takeout ordering page and booking form.

Can you order takeout online from Restaurant asiatique Amitié?

Yes. The ordering page presents the whole menu: you add your dishes to the basket, pay online, then collect the order at the restaurant.

Can you book a table on the website of Restaurant asiatique Amitié?

Yes. The booking form asks for the full name, phone number, e-mail, date, time, number of guests and an optional special request.

Can a Chinese and Vietnamese restaurant put a menu of over a hundred dishes online?

Yes. Sections such as starters, duck, noodles, rice, marmites and desserts stay clear, each dish keeps its number, and guests build their takeaway order straight from their phone.

How can an Asian takeaway take online payment without paying commission?

Payment goes through the restaurant’s own website. Dineora takes no commission on orders, which reach the kitchen directly.

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