Case study

Rôtisserie Chez Flo · Valence

Rôtisserie Chez Flo: a website that smells of roast chicken and the market square

At the markets of Valence, Saint-Vallier and Saint-Uze, Rôtisserie Chez Flo turns chickens, guinea fowl and spit roasts. Dineora designed a website in the colors of a market poster, red and cream, that leads straight to the takeaway menu and to the quote for businesses.

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The Rôtisserie Chez Flo website shown on a laptop and a phone
Restaurant
Rôtisserie Chez Flo
Location
Valence, La Négociale
Cuisine
Rotisserie and mobile caterer
Designed by Dineora
Website, online menu, takeaway ordering, booking

A rotisserie that goes from market to market

Rôtisserie Chez Flo is a rotisserie and mobile caterer in Valence. Its website says so from the homepage: its roast chicken is found at the markets, in Valence, in Saint-Vallier and in Saint-Uze. Chicken is at the heart of everything, offered as standard chicken, free-range chicken, free-range chickens from the Ardèche and the Gers, young cockerel, drumsticks, breast fillet, paupiette or skewer.

The menu goes well beyond: free-range guinea fowl, quail, rabbit, turkey roast stuffed with mushrooms, turkey ham, pork knuckle and pork roast, veal roast, leg and shank of lamb, braised ham, breaded andouillette, small stuffed bird. It is arranged in five sections: takeaway rotisserie, the rotisserie, side dishes in trays, from potato gratin to ratatouille, desserts, such as fruit salad or tiramisu, and drinks.

The visible character is that of a market business: a rooster mascot in a chef's hat presenting a cloche, a red awning with the rotisserie's name on a tree-lined square, red and white checkered tablecloths.

“Nos spécialités” and “Des saveurs qui voyagent” sections, then the rotisserie's stand and its red awning on a square

The challenge: bring an open-air rotisserie to life online

A market rotisserie is spotted by its turning spits and its stall. Online, that immediate appetite had to be recaptured, and three things stated clearly: where to find the stand, what goes on the spit, and how to order takeaway.

The menu also raised a readability challenge. It is long, and chicken sits beside guinea fowl, quail, rabbit, pork, veal and lamb. People had to find their way at a glance, on a phone as on a computer. Finally, the website also addresses businesses and event organizers, who needed their own way in.

Rôtisserie Chez Flo homepage on a phone: name in red letters, tagline, chicken on its spit and navigation at the bottom
On a phone, “Le goût du vrai poulet”: roasted drumstick, ratatouille and raw chicken on its board, with their taglines
Art direction board for the Rôtisserie Chez Flo website

Brick red, cream paper and a rooster in a chef's hat

The palette is that of an old market poster: a deep brick red, an aged cream paper, a few touches of navy blue. The homepage sections alternate parchment backgrounds with wide red bands with wavy edges, separated by ribbons embroidered with roosters and the line “Cuisine de partage”.

The visuals keep the chicken in the foreground: a golden chicken still on its spit in front of a loaded rotisserie, a drumstick resting on roast potatoes and ratatouille, a raw chicken on its board, roasted drumsticks, the rotisserie's awning on a square. Further on, a rotisserie lit with garlands of bulbs, in front of a pork roast and a casserole of vegetables.

The headings are set in a thick red serif typeface, with brush writing for taglines like “La cuisine du cœur”. Navigation fits in a red band shaped like a brushstroke, with the Accueil and Commander links.

A homepage that reads like a market poster

The homepage opens on a frame of cream paper: on the left, “La saveur authentique du poulet”, the rotisserie's name in big red letters, a sentence about the chicken cooking slowly, the rooster mascot below; on the right, the chicken on its spit.

Going down, a red band presents “Le goût du vrai poulet” with the standard chicken, then come “Nos spécialités”, for the young cockerel, and “Des saveurs qui voyagent”, for the chicken drumsticks. The “Nos marchés” section gives the places on the round, with two brush-written taglines: “Votre rendez-vous”, “Sur les places”.

Next come “Nos produits du moment”, with the guinea fowl drumsticks and the chicken paupiette, and “La convivialité à partager”, for the chicken skewer and the pork roast.

Markets section: roast chicken on a checkered cloth, taglines “Votre rendez-vous” and “Sur les places”
The Rôtisserie Chez Flo ordering page on a laptop and a phone

A menu on easels, to take away

The Commander page sets the menu on a dark damask background with red and gold scrolls. The sections are presented on wooden easels with cream panels, titled in red capitals: “Rôtisserie à emporter”, “La Rôtisserie”. A fixed bar at the top of the screen leads to each section.

Each product appears there with its name, its price and sometimes a detail, like the price per kilo of the braised ham or the leg of lamb. A round button marked with a plus sign adds it to the cart. You put your order together this way, pay online, then come to pick it up.

Commander page of Rôtisserie Chez Flo on a computer: red and gold damask background, menu presented on wooden easels
Menu on a phone: “Rôtisserie à emporter” easel with chickens, young cockerel and drumsticks, cart bar at the bottom

Rôtisserie Chez Flo's menu: a few dishes

Dishes as they appear on Rôtisserie Chez Flo's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

A quote form for businesses and events

The website's request form is not a standard table booking: it is a “Devis pro”, for businesses and events. It invites you to describe a company meal, a seminar or a private event, and asks for the essentials: company, phone, email, desired date, full name, number of people and message.

It is painted like a riveted red metal plaque, stamped with the rotisserie's name and a rooster, between a slate bearing the house sign and a rotisserie where the chickens turn. On a phone, it switches to a single column, in a red and navy blue setting.

The Rôtisserie Chez Flo website on a phone resting on a set table

On a phone, the market in your pocket

On a phone, the homepage rearranges vertically: the rotisserie's name first, the tagline “la saveur authentique du poulet”, then the chicken on its spit. Navigation drops to the bottom of the screen, on a red brushstroke, with two icons: a house for the homepage, a bag stamped with a rooster for ordering. The sections stack up, and the taglines sit around the dish, linked by little arrows.

The Commander page keeps its easels, switches to a single column and lets the section bar scroll at the top. The cart bar, burgundy ringed with gold, stays at the bottom of the screen throughout the menu.

“Devis pro” form on a phone, in a single column, in a red and navy blue setting
“La Rôtisserie” section on a phone: easel of poultry and meats, cart bar at the bottom

A website prepared for searches around Valence

The website is designed for the searches of people craving a roast chicken: a rotisserie or a roast chicken in Valence, a market rotisserie, a takeaway chicken near Valence, skewers, a restaurant in the town, the rotisserie's menu, its name or the La Négociale neighborhood. The page title, description, texts and structured data present Rôtisserie Chez Flo, its markets and its menu clearly.

A detailed presentation page complements the homepage, and the full menu can be read as text on the Commander page. Nobody can guarantee a place on Google: the work consists of giving search engines accurate, structured and consistent information.

“La convivialité à partager” section: rotisserie lit with garlands, pork roast and casserole of vegetables

A website for a rotisserie and mobile caterer in Valence: roast chicken to take away

A mobile rotisserie is lived at the market square: free-range chicken from the Ardèche or the Gers, young cockerel, guinea fowl, stuffed turkey roast, potato gratin in a tub. The website of a rotisserie in Valence has to say where to find it, from Valence to Saint-Vallier and Saint-Uze, lay out a takeaway menu in five sections, and also receive the request for a company lunch or an event: a mobile caterer lives on quotes as much as on chickens.

  • The price of a chicken, not of a project: the rotisserie has no need to approach an agency, and the takeaway order for Sunday leaves no share to a third party.
  • Faster than a spit: within minutes, the name of the rotisserie is enough for the menu, the tubs and the desserts to be online.
  • Brick red, cream paper and a chef-hatted rooster: this market poster belongs to Chez Flo and nobody else.
  • Corrections before the market closes: the price per kilo of a roast or the availability of a cockerel changes from the stall, and the site follows at once.
  • The customer comes straight to the stall: orders and quote requests for a seminar or a party reach the rotisserie, with no agency or errand platform.
  • Valence, Rabat, Sydney: the same software base already works in several languages and currencies, for every kind of table.

For a rotisserie in Valence, a website that smells of roast chicken carries the market over to the regulars’ phones.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The result: the rotisserie's stall, online

The Rôtisserie Chez Flo website looks like its stand: red, generous, unpretentious. It shows the chicken above all, says on which squares to find it, presents a long menu in a readable way, and opens two doors: takeaway ordering for everyone, the quote for businesses and events.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Rôtisserie Chez Flo homepage on a computer: name in red letters, rooster mascot in a chef's hat and golden chicken on its spit
“La Rôtisserie” section on a computer: poultry, pork, veal and lamb on two easels, under the section bar
“Le goût du vrai poulet” section: a roasted drumstick on potatoes and ratatouille, on a red band
“Devis pro” form of Rôtisserie Chez Flo on a computer, painted like a riveted red plaque, between a slate and a rotisserie
On a phone, the red band “Nos produits du moment” with the guinea fowl drumsticks and the chicken paupiette

Rôtisserie Chez Flo: practical information

Address
Place de la Paix, 26000 Valence
See the address on Google Maps
Cuisine
Rotisserie and mobile caterer
Services
Online ordering for pickup · Online table booking · Online payment
Menu sections
Rôtisserie à Emporter · La Rôtisserie · Accompagnements en Barquette · Desserts · Boissons
The restaurant's website
dineora.io/rotisserie-flo

Questions about this project

Who designed the Rôtisserie Chez Flo website?

The Rôtisserie Chez Flo website was designed by Dineora: art direction, homepage, online menu, takeaway ordering and a quote form for businesses.

Can you order takeaway online from Rôtisserie Chez Flo?

Yes. The Commander page presents the whole menu, from the rotisserie to the drinks: you add your products to the cart, pay online, then pick up your order.

Can you ask for a quote for a company meal or an event?

Yes. The “Devis pro” form on the website lets you describe a company meal, a seminar or a private event: company, contact details, desired date, number of people and message.

Can a mobile caterer have a website with takeaway orders and quote requests?

Yes. The rotisserie’s site shows the takeaway menu and a quote form for companies and events. Everything goes straight to the team, with no commission taken.

Do you have to go through an agency to build a market rotisserie’s website?

No. Dineora builds the site from the rotisserie’s name alone, and the owner then changes menu, prices and visuals personally, without a developer.

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