Case study

Chez Ginette · Lyon

Chez Ginette: a website that looks like a tartine bistro on Lyon’s Presqu’île

In the Cordeliers district on Lyon’s Presqu’île, Chez Ginette serves generous tartines and bouchon classics in a bistro setting. Dineora designed a website that opens on its slate-blue storefront, tells the story of the menu as you scroll, and keeps booking, takeout ordering and delivery within reach.

Build my restaurant's websiteSee the live website
The Chez Ginette website shown on a laptop and a phone
Restaurant
Chez Ginette
Location
Lyon, Cordeliers, Presqu’île
Cuisine
Lyon tartine bistro
Designed by Dineora
Website, online menu, takeout ordering, delivery, table booking

A Lyon bistro built around the tartine

Chez Ginette is a Lyon bistro in the Cordeliers district, in the second arrondissement of Lyon, on the Presqu’île. Its menu revolves around the tartine, split into four families: cold tartines, such as Lyon rosette sausage with gherkins; hot tartines, such as goat cheese with honey; special tartines, where the traditional burger is also served as a tartine; and tartines of the day, with, for example, seared and marinated scallops.

Around this core, the menu covers a full bouchon meal: a reworked Lyon salad, spoon-molded pike quenelle with its crayfish sauce and Camargue rice, a duo of saint-marcellin and cervelle de canut, chocolate mousse, and blueberry, rhubarb or pink praline tarts. The bar has its place too: a charcuterie board for the aperitif, cocktails, anise spirits, blanc cassis, vins limés, beers, Breton cider, wines, liqueurs, and even a section of candy sold by weight.

Chez Ginette home page film: diving into the crumb of a tartine, panel “Le burger tradition”

The challenge: a very broad menu and the spirit of a bouchon

At Chez Ginette, you can sit down for a Lyon dish, stop by for a drink and a board, or leave with a tartine. The website had to reflect that flexibility: a menu of about thirty sections, running from tartines to digestifs by way of afternoon treats and hot drinks, presented without overwhelming the visitor.

The other challenge was identity: making it clear from the first screen that the tartine is the house specialty and that the spirit is that of the Lyon bouchons. The two main actions, booking and ordering, had to stay visible at all times, at the top of every screen.

Chez Ginette website home page on a smartphone: storefront, cursive signature and gratinéed tartines
The Chez Ginette home page film on a smartphone, panel “La rosette et ses cornichons”
Art direction board for the Chez Ginette website

Slate blue, burgundy and cream: a bistro art direction

The palette comes from the storefront imagined for the home page: slate blue for the woodwork, burgundy red for the awnings and buttons, a cream background for the pages. The visuals created for Chez Ginette show gratinéed tartines crowned with gherkins on checkerboard plates, set on wooden pedestal tables, a burgundy pendant lamp above floating tartines, then bistro dining rooms: red banquettes, checkered tablecloths, bentwood chairs, a cement-tile floor, oysters with lemon, golden scallops and a glass of white wine.

The headings pair two scripts: a cursive signature for the name “Chez Ginette”, and tall, narrow capitals for the dish names. The Réservation and Commander buttons are painted like burgundy enamel plaques ringed in gold, in the same register as the storefront sign.

A home page you scroll through like a film

On a computer or a smartphone, the home page is a film that moves forward as you scroll. It opens on the Chez Ginette storefront, its burgundy awnings and lanterns, with two gratinéed tartines in the foreground and a welcome line: “Nos tartines généreuses, à la lyonnaise. Installez-vous.” A waiter then steps through the bistro door, and a first panel presents “La rosette et ses cornichons”, the bouchon classic, sliced thin.

The view then dives into the crumb of a tartine and comes back out in the dining room, with the panel “Le burger tradition”. Next come a burgundy pendant lamp surrounded by flying tartines, the invitation “Venez nous voir”, then the dining room itself, its set tables, its oysters and its white wine. The texts stay short: the setting and the dishes carry most of the story.

Burgundy pendant lamp and flying tartines, then a dining room with red banquettes and checkered tablecloths, on the Chez Ginette home page
The Chez Ginette ordering page on a laptop and a phone

An online menu for ordering, takeout or delivery

The ordering page opens on a large dark backdrop of scrollwork, foliage, bunches of grapes, oysters and lemons, crowned with a glass of white wine and the title “Menu & Commander”. The menu is presented on handled wooden boards, like cutting boards, with a cream background and section titles in burgundy capitals. A navigation bar at the top of the screen lets you jump from one section to another: starters, mains, salads, cheeses and desserts, candy, aperitif, cocktails.

Each dish appears with its visual, its name, its description and its price, and a round button to add it to the cart. The customer builds the order, chooses to pick it up at the restaurant or have it delivered, and can pay online. On a smartphone, the cart bar stays fixed at the bottom of the screen the whole time the menu is being read.

Chez Ginette ordering page on a computer: backdrop of scrollwork and grapes, title “Menu & Commander” and menu boards
Chez Ginette menu on a smartphone, cold tartines section, with the cart bar

Chez Ginette's menu: a few dishes

Dishes as they appear on Chez Ginette's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

A booking form painted on a bistro sign

The Réservation button opens a patinated green panel, framed in aged wood and decorated with flowers at the corners, titled “Réservations” above the name Chez Ginette. The form fits on a single screen and asks for the essentials: full name, phone number, email, date, time, number of guests and a special request. A burgundy button, in the same style as those in the header, closes the form.

On a computer, the fields sit in two columns; on a smartphone, they line up one below the other on a tall panel, without changing the setting.

The Chez Ginette website on a phone resting on a set table

On a smartphone, the same bistro in vertical format

On a smartphone, the storefront fills the whole screen: the sign at the top, the cursive signature and the welcome line at the center of the door, the tartines in the foreground. The two buttons, now Réserver and Commander, stay at the top of the screen throughout the film, and the dining room scenes stack up like cards laid at an angle.

On the ordering page, the menu boards switch to a single column, each dish with its visual, its name, its price and its add button. The section bar scrolls along the top, and the cart bar, decorated with a laurel medallion, stays at the bottom.

Chez Ginette booking form on a smartphone, in one column on a green panel
Chez Ginette desserts on a smartphone: verrine, coconut rocks, chocolate cake, with the cart bar

A website prepared for local searches

The website is designed for the searches people actually make around the Cordeliers: a restaurant or a bistro in the second arrondissement of Lyon, a Lyon bistro on the Presqu’île, a tartine, a bar, a French restaurant, a pike quenelle or a calf’s head, or simply the name Chez Ginette. The page title, its description, its texts and its structured data present the place, its neighborhood and its cuisine in a consistent way.

A detailed presentation page complements the home page, and the full menu can be read as text on the ordering page. No website can guarantee itself a position on Google: the work consists of giving search engines accurate, well-structured information that is identical from one page to the next.

Bistro dining room with cement tiles and bentwood chairs, oysters and white wine, on the Chez Ginette home page

A website for a Lyon bistro: the tartine menu of a Lyonnais bouchon, online

In a Lyon bistro the menu runs long: cold, hot and daily tartines, pike quenelle, saint-marcellin with cervelle de canut, then the whole bar from aperitifs to limed wines, even sweets sold by weight. A bouchon website or tartine bistro website has to shelve that abundance without drowning it, allow takeout and delivery for the Cordeliers office lunch, and keep the reservation under the thumb.

  • No commission on the rosette. No agency, no percentage: every tartine ordered earns the bistro what it is worth, and nothing leaks to a platform.
  • A site before the first service. Give the house’s name and within minutes there is a menu sorted by section and the order pages.
  • Slate blue, claret and cream. The shopfront, the awnings and the red banquettes are the backdrop, not a standard restaurant grid.
  • The chalkboard is fixed live. The week’s suggestion, the day’s scallops or the price of a glass: the owner retouches it all herself, visible within the minute.
  • From the counter to the guest, no detour. Orders and booked covers arrive at the bistro itself, with no storefront courier in between.
  • Lyon, but not only. The software also runs in Geneva, Lisbon or Sydney, in each address’s own language and currency.

For a bistro in Lyon, that is a site that smells of waxed wood and checked tablecloths, with the whole menu underneath.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The outcome: a bistro you recognize from the sign

The Chez Ginette website takes up the codes of a Lyon bistro: the storefront, the burgundy awnings, the gratinéed tartines, the checkered tablecloths. It presents a very full menu without making it heavy, and keeps in the foreground what the visitor comes to do: book a table, order takeout or have a meal delivered. A website that matches the place, designed by Dineora.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Chez Ginette website home page on a computer: slate-blue storefront with burgundy awnings and two gratinéed tartines with gherkins on pedestal tables
Chez Ginette desserts and candy on wooden boards on a computer, with the section bar at the top
Chez Ginette home page film: a waiter enters the bistro, panel “La rosette et ses cornichons”
Chez Ginette booking form on a computer, painted on a green panel framed in aged wood
Dining room scenes and scallops on the Chez Ginette home page on a smartphone

Chez Ginette: practical information

Address
L'épicerie de Ginette, 2 Rue de la Monnaie, 69002 Lyon
See the address on Google Maps
Cuisine
Lyon tartine bistro
Services
Online ordering for pickup · Delivery · Online table booking · Online payment
Menu sections
Les Tartines Froides · Les Tartines Chaudes · Les Tartines Spéciales · Tartines du Jour · Formules et Plats · Entrées · Plats · Salades · Accompagnements · Fromages et Desserts · Les Desserts · Les Bonbons · L'apéro · Cocktails
The restaurant's website
dineora.io/ginette

Questions about this project

Who designed the Chez Ginette website?

The Chez Ginette website was designed by Dineora: art direction, home page film, online menu, ordering page and booking form.

Can you order online from Chez Ginette?

Yes. The ordering page presents the whole menu: you add your dishes to the cart, choose pickup at the restaurant or delivery, and can pay online.

Can you book a table at Chez Ginette on its website?

Yes. The Réservation button, at the top of every page, opens a single-screen form: full name, phone number, email, date, time, number of guests and special request.

How can a Lyon bouchon build its site without paying an agency?

By giving Dineora the bistro’s name: the menu, images and ordering are composed automatically, then the owner adjusts the daily dishes and prices alone.

Can a bistro offer delivery and takeout without commission?

Yes. The order is placed on the bistro’s own site and Dineora keeps no commission, so payment and order go straight to the house.

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