Grand Slam Burger, burgers in Montpellier: the site by Dineora

Craft burgers in the heart of Montpellier

Grand Slam Burger is a burger restaurant in the Comédie district, in central Montpellier, which presents itself as “burger gourmet & artisanal”. Its menu is entirely devoted to the burger, split into families. On the beef side, there is The Classic Beef with its fresh vegetables and house sauce, the Grand Slam Cowboy or the King Kong Punch, a double patty of beef from the Aveyron. On the chicken side: the BIG Chicken with caramelized onions and basil and lime mayo, the Cheesy Chicken, the California Chicken Love, the Green Normand or the Bangkok Chicken.

The menu also includes vegetarian burgers, such as the BIG Veggie with its apple chutney, duck breast burgers, such as the Captain Duck, kids’ burgers, a burger of the month, student menus and a collaboration with the Empanadas Club, L’Asado, with provolone, grilled chorizo and salsa criolla. The fries are served with a house Cajun mayo, and some of the drinks come from the Happic micro-brewery in Saint-Gély-du-Fesc: a craft cola and a Grand Slam blond beer. A craft ice cream closes the menu.

The giant burger on a wooden table, then the name Grand Slam Burger on its colored rays

The challenge: the energy of a burger, the clarity of a menu

Grand Slam Burger stands for fresh produce, house recipes and quality meat, with a frank and cheerful tone. The website had to convey that energy at first glance, without looking like a fast-food chain, and make it clear that each burger is a recipe of its own.

The other challenge was the menu: many burgers, split by meat, with menus, set meals, extras and options to customize each order. All of it had to stay readable, on a computer as on a smartphone, and ordering, for takeout or delivery, had to be accessible at every moment.

The giant burger and its cartouches on the Grand Slam Burger home page on a smartphone

Art direction board for the Grand Slam Burger website

Red, yellow and blue rays: a comic-book art direction

The palette is that of a comic-book poster: red, yellow and blue rays, palm trees in ink, cream cartouches outlined in red. The visuals created for Grand Slam Burger stage a giant burger, with a double patty, melted cheddar and curly lettuce, set on a wooden table in front of the restaurant façade. Further down appear fries in their paper cone, an avocado, chili peppers, a red onion and a small dish of salsa, then a dining room with red walls and geometric pendant lamps, where a double burger sits on a pedestal in front of the embossed logo: a raised fist holding a spatula.

The name is written in large yellow letters outlined in black and red, with “Burger” in white script, above a banner reading “Burger gourmet & artisanal”. The menu titles sit on black brushstrokes. The Commander button is painted like a comic-book speech bubble, in yellow letters on a red cartouche edged with flames.

A home page that reads like a comic-book page

The home page is explored by scrolling down, like a comic-book page. The name explodes on a background of rays, then the giant burger fills the screen, surrounded by cartouches that express the spirit of the house: “Des produits frais”, “Des recettes maison”, “Viande de qualité”, “Le plaisir à chaque bouchée”, “Du goût vrai”, “Un esprit gourmet”.

Next comes the entire menu, presented as a large chart on cream paper, in three columns: each section has its drawing, a chicken, a duck, a bottle, a cone of fries, and the options column details the extras, from cheddar to bacon, from smashed avocado to Mexican salsa. The chart ends on a painted Menu button and on the slogan “Le goût du vrai burger”, before the dining room scenes, including a mural reading “Des bons burgers !”.

The Grand Slam Burger menu as a chart on the home page: chicken burgers, menus, craft drinks, duck and options

The Grand Slam Burger ordering page on a laptop and a phone

An online menu for ordering, takeout or delivery

The ordering page opens on a teeming backdrop: colored rays, lettuce leaves, slices of tomato and onion, fries and red, yellow and blue scrollwork, around a medallion where a burger sits enthroned and the title “Menu & Commander”. Each section sits on a cream cartouche, edged with fries, tomatoes and lettuce, crowned with a burger and finished with a pot of ketchup. The titles are in midnight-blue italic capitals, and a bar at the top of the screen leads straight to the menus, the chicken burgers, the vegetarian burgers or the sides.

Each burger has its visual, its name, its price and an add-to-cart button. The customer builds the order, chooses pickup at the restaurant or delivery, and can pay online. On a smartphone, the cart bar stays at the bottom of the screen the whole time the menu is being read.

Grand Slam Burger ordering page on a computer: backdrop of rays and fries, title “Menu & Commander” and cream cartouches

Grand Slam Burger menu on a smartphone, section of the collaboration with the Empanadas Club, with the cart bar

Grand Slam Burger's menu: a few dishes

Dishes as they appear on Grand Slam Burger's online menu, with the restaurant's own names, descriptions and prices.

Collab Empanadas Club X Grand Slam
L'Asado
Steak haché assaisonné, provolone fondue, chorizo grillé, salsa criolla, aïoli, confit d'oignons rouges et salade
€14.90
Menus Grand Slam
Billy the KID Bœuf Menu
Bœuf, oignons caramélisés, ketchup et salade, demi-portion de frites avec mayo cajun maison et boisson au choix
€10
Burgers Beef
The Classic Beef
Burger bœuf 160g avec crudités et sauce maison
€12.90
Burgers au Poulet
BIG Chicken
Poulet, oignons caramélisés, mayo basilic et citron vert
€14.90
Burgers Végétariens
BIG Veggie
Steak végétarien, chutney aux pommes, mayo basilic et citron vert
€13.90
Burgers Pour Enfant
Billy the KID
Burger bœuf 80g pour enfant avec ketchup, oignons caramélisés et salade
€9.50
Accompagnements
Frites et Mayo Cajun
Portion de frites servie avec notre mayo cajun maison
€3.50
Softs
Cola Artisanal Happic 33cl
Cola maison fabriqué dans notre micro-brasserie à St Gély du Fesc
€3.50
Grand Slam Beers
Bière Blonde Grand Slam 33cl
Bière blonde brassée dans notre micro-brasserie Happic à St Gély du Fesc
€4.50
Bœuf 320g
King Kong Punch
Double steak haché assaisonné de viande aveyronnaise
€14.90
Menus
Menu Classic Beef Étudiant
Classic Beef accompagné d'une frite et d'une boisson
€12.40
Canard 140 G
Captain Duck
Burger au magret de canard (140 g)
€11.90

On a smartphone, a poster in portrait

On a smartphone, the home page recomposes vertically: the raised-fist logo at the top left, the Commander button at the top right, the name on its rays, then the giant burger and its cartouches, alternating on either side of the screen. The menu chart tightens into three narrow columns, before the dining room scenes.

On the ordering page, the cartouches stack in one column, each burger with its visual, its price in large blue italics and its add button. The section bar scrolls along the top of the screen, and the cart bar, edged with colored scrollwork, stays fixed at the bottom.

The Grand Slam Burger website on a phone resting on a set table

A website prepared for local searches

The website is prepared for the searches people actually make in central Montpellier: a burger, a chicken burger, a fast-food spot or a restaurant near the Comédie, empanadas, or directly the name Grand Slam Burger and its menu. The page title, its description, its texts and its structured data present the restaurant, its neighborhood and its burgers in a consistent way.

A detailed presentation page complements the home page, and the full menu can be read as text on the ordering page. No website can guarantee itself a place on Google: the work consists of giving search engines accurate, structured information that is identical from one page to the next.

Illustrated fries, avocado, chili peppers and salsa, painted Menu button and slogan “Le goût du vrai burger”

A website for a gourmet burger restaurant in Montpellier: online ordering without a platform

A craft burger joint like Grand Slam, near the Comédie in Montpellier, plays on variety: burgers of beef, chicken, duck or veg, a student menu, a burger of the month, cajun mayo fries, house beers. A burger website therefore has to read fast, build a combo in two taps and offer online ordering for a burger restaurant, for pickup or delivery, at the hours the city gets hungry.

A snack-bar cost, not a big-chain one. No studio to pay, no percentage on every Classic Beef student menu sold.
Online before the griddle heats up. Give the burger joint’s name; the menu, the images and the order page come out within minutes.
A comic-book poster, not a fast-food theme. Red, yellow and blue rays, a giant burger, a raised fist holding a spatula: the identity comes from Grand Slam’s logo.
The burger of the month, from the first of the month. New recipe, collab, revised price: the manager enters it himself and the menu changes within the hour.
From the grill to the guest, nothing in between. Baskets, pickups and deliveries reach Grand Slam, not a middleman taking a share.
Montpellier first, the world next. The software also serves burgers in Lausanne, Brussels or Sydney, in several languages and currencies.

For a burger restaurant in Montpellier, it is the red dining room and its burger on a pedestal, with ordering a thumb away.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · QR code menu for restaurants

The outcome: a website with character and appetite

The Grand Slam Burger website takes up the energy of the house: frank colors, a giant burger, slogans that snap like comic-book speech bubbles. It makes a menu rich in recipes and options readable, and keeps in the foreground what the visitor comes to do: order, for takeout or delivery. A website that matches the restaurant, designed by Dineora.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Grand Slam Burger website home page on a computer: name in comic-book letters on red, yellow and blue rays, and giant burger

Grand Slam Burger chicken burgers on cream cartouches edged with fries and ketchup, with the section bar

Giant double-patty burger surrounded by cartouches “Des produits frais”, “Viande de qualité”, “Un esprit gourmet”

Grand Slam Burger chicken burgers on a smartphone: Cheesy Chicken, California Chicken Love, Green Normand

End of the menu, slogan “Le goût du vrai burger” and dining room with red walls, on a smartphone

Grand Slam Burger: practical information

Address: Grand Slam Burger | Hamburger Montpellier, 16 Rue Boussairolles, 34000 Montpellier
See the address on Google Maps
Cuisine: Gourmet craft burgers
Services: Online ordering for pickup · Delivery · Online payment
Menu sections: Collab Empanadas Club X Grand Slam · Menus Grand Slam · Burgers Beef · Burgers au Poulet · Burgers Végétariens · Burgers Pour Enfant · Accompagnements · Softs · Grand Slam Beers · Bœuf 320g · Menus · Canard 140 G · Burger du Mois · Formules
The restaurant's website: dineora.io/grand-slam

Questions about this project

Who designed the Grand Slam Burger website?

The Grand Slam Burger website was designed by Dineora: art direction, home page, online menu and ordering page.

Can you order online from Grand Slam Burger?

Yes. The ordering page presents the whole menu: you add your burgers to the cart, choose pickup at the restaurant or delivery, and can pay online.

Does Grand Slam Burger offer vegetarian burgers?

Yes. The menu includes a vegetarian burger section, with in particular the BIG Veggie, made with a vegetarian patty, apple chutney and basil and lime mayo.

How can a Montpellier burger joint sell online without a delivery app?

Through its own site: the customer picks pickup or delivery and pays online, Dineora takes no commission, and the order reaches the kitchen directly.

Do you need an agency to build the site of a craft fast-food place?

No. Dineora builds the site from the restaurant’s name, with its own identity, and the manager then changes menus and prices himself.