Case study

JOOD · Paris

JOOD: a website that invites you to share the mezze of a Lebanese caterer, in the heart of the market

In Odéon, in the hall of the Saint-Germain market, JOOD prepares Lebanese cooking of mezze, grills and pastries. Dineora designed a website that advances like a film, from a small landscape of rocks and olive trees to the set table, then opens a menu where you build your order, for takeaway or delivery.

Build my restaurant's websiteSee the live website
The JOOD website shown on a laptop and a phone
Restaurant
JOOD
Location
Paris, Odéon, Saint-Germain market
Cuisine
Lebanese caterer and restaurant
Designed by Dineora
Website, online menu, takeaway ordering, delivery

A Lebanese caterer in the market hall

JOOD presents itself as an “artisan Lebanese caterer”. It is located in the hall of the Saint-Germain market, in the Odéon neighborhood, in the sixth arrondissement of Paris, and the site says so from the start: “Paris · au cœur du marché”. People come for a cuisine of sharing: cold mezze such as hummus, moutabal or labneh, a fresh salted white cheese, and hot mezze such as falafel, kibbeh, cheese rikakat, sambousek with feta and mint or with spiced beef, the spinach turnover, batata harra or Lebanese rice with vermicelli.

The menu also includes grilled meats, taouk, kafta and jawaneh, marinated chicken wings, chicken or beef shawarma, sandwiches filled with hummus, garlic cream and pickles, and set meals. A Lebanese brunch platter brings together mini man’ouche with za’atar, foul moudammas, olives and a small omelet. To finish, baklava with pine nuts, cashews and pistachios, a Lebanese rahweh coffee, mint tea in a teapot or a tea with sweets.

The chapter “Un peu de tout, beaucoup à partager.” on the JOOD home page: hummus, falafel, kibbeh and a lit candle

The challenge: conveying sharing in the middle of a market

A caterer set up in a market hall lives amid the stalls, the counters and the foot traffic. The website therefore had to give an image of the place, warm and precise, and make clear what makes JOOD what it is: small plates you share, in the heart of the market.

The menu also had to stay readable despite its variety, from mezze to grills, from brunch to set meals and sandwiches. And it had to serve equally well the person who stops by to pick up their meal and the one who has it delivered.

JOOD home page on a phone, Commander button at the top and a mezze signboard
JOOD — Website screenshot
Art direction board for the JOOD website

An art direction between the hall and the mountain

The palette blends the teal blue of the walls, the light wood of the tables, the terracotta of the plates and the green of the herbs. The visuals play on two registers. On one side, the hall: blue walls, white tiles, lined-up bottles, wicker pendant lamps, folding blue chairs, then a red counter lined with black stools in front of the fruit and vegetable stalls. On the other, a small landscape set on a wooden table, made of ocher rocks, cypresses, olive trees and rosemary, where scenes of mezze and of the hall stand like signboards.

The headings are set in a typeface drawn from the letters of the logo: thin capitals that give the name JOOD a sober, elegant look. The Commander button is painted in the world of the place: a cream cartouche edged with mosaic, framed by olive branches, which stays at the top of the screen.

A home page that unrolls like a film

The home page is a film that advances as you scroll, in numbered chapters. The first, “Bienvenue à notre table”, sets the title “Venez goûter notre Liban.” above the small landscape of rocks and olive trees, with a welcoming sentence: “Nous vous accueillons dans la halle, autour d’une cuisine libanaise généreuse et de mezzés à partager.”

The second, “Froids & chauds”, opens on “Un peu de tout, beaucoup à partager.”: a bowl of chickpea hummus, a board of falafel and kibbeh and a lit candle, in front of a dining room decorated with garlands. The third, “À notre table”, unrolls three shots of the same table at the market counter, first empty, then laid with Lebanese bread, tabbouleh and mezze, under three words: “Venez. Installez-vous. Partageons.”

JOOD — Website screenshot
The JOOD ordering page on a laptop and a phone

An online menu for takeaway or delivery

The ordering page leaves the hall for a setting of pale stone and sand, carved with terracotta-colored scrollwork and olive branches laden with olives, with white flowers, bowls of hummus and tabbouleh and folded bread along the edges. The title “Menu & Commander”, written in green with a brushstroke, is topped by a medallion where a branch grows. Each section sits in a stone frame engraved with foliage, with a burgundy title, and a bar at the top of the screen leads straight to brunch, cold or hot mezze, meats, desserts, set meals or sandwiches.

Each dish appears with its image, its name, its price and a short description, from the sambousek with feta to the Lebanese rice. The guest adds dishes to the cart with a terracotta button, then chooses to pick up the order or have it delivered.

JOOD ordering page on a computer: the title “Menu & Commander” on a setting of stone, scrollwork and olive branches
JOOD Lebanese brunch platter on a phone, in a stone frame, with the cart bar

JOOD's menu: a few dishes

Dishes as they appear on JOOD's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

Designed for the phone as much as for the computer

On a phone, the film rearranges itself vertically: the Commander button at the top, the name JOOD, the title “Venez goûter notre Liban.”, then a mezze signboard that fills the full width, above the small landscape. On the ordering page, the stone frames stack up, a small house-shaped button sits at the top right, and the cart bar, in dark wood decorated with a flower, stays fixed at the bottom of the screen.

The JOOD website on a phone resting on a set table

A website prepared for local searches

The site answers the searches people make in the sixth arrondissement: a Lebanese restaurant or simply a restaurant near Odéon, a brunch, an address for eating meat, a sandwich shop or a Lebanese sandwich, a meal to take away, vegetarian or vegan cooking, or directly the name JOOD. The page title, its description, its texts and its structured data present the caterer, its neighborhood, its cuisine and its menu with the same words.

A detailed presentation page complements the home page, and the full menu can be read as text on the ordering page. Nobody can promise a place on Google: the work consists of giving search engines accurate, structured and consistent information.

The chapter “Venez. Installez-vous. Partageons.” on the JOOD home page: a market table filling up with mezze

A website for a Lebanese caterer in Paris: take mezze orders online

A Lebanese caterer lives on trays people build themselves: cold mezze (hummus, moutabal, labneh), hot mezze (falafel, kibbeh, sambousek), shawarma, a brunch platter, baklava. A Lebanese caterer’s website in Paris should read like a counter and offer online ordering for takeaway or delivery, whether it is the office lunch or the evening meeting.

  • A counter-sized budget: a craftsman in the Saint-Germain market hall has no use for an agency project; no quote to haggle over, and no commission on the trays ordered.
  • From a name to a full menu in minutes: mezze, grills, sandwiches, set menus and drinks fall into place almost by themselves.
  • A site that smells of the market: teal walls, pale wood, olive trees and ochre rocks, nothing like an interchangeable caterer template.
  • Today’s tray, to the minute: the owner removes a sold-out mezze or adds a set menu from a phone, and the page follows.
  • Nobody between kitchen and plate: the order reaches JOOD itself, not a delivery platform or an agency.
  • Odéon or elsewhere: the same software serves a caterer in Lausanne, London, Rabat or Sydney, in the local language and currency, which matters for the district’s international customers.

For a Lebanese caterer or restaurant in Paris, Dineora builds a site that is shared the way mezze are shared.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · QR code menu for restaurants

The result: a Lebanese table in the middle of the market

The JOOD website tells the story of a place in the heart of a market hall: a table between the stalls, mezze to share, generous Lebanese cooking. It does so in three chapters, then makes room for a clear menu, where you order in a few gestures for takeaway or delivery. That is what Dineora looks for in every website: that it looks like its restaurant, down to the way you order there.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

JOOD home page on a computer: the title “Venez goûter notre Liban.”, a small landscape of rocks and olive trees and mezze signboards
Hot mezze on the JOOD ordering page: rikakat, sambousek, kibbeh, mini man’ouche, batata harra and Lebanese rice
A dining room with blue walls and a small landscape of rocks, cypresses and olive trees on the JOOD home page
JOOD — Website screenshot
JOOD — Website screenshot

JOOD: practical information

Address
JOOD artisan traiteur libanais, Marché Alimentaire Saint-Germain, 4 Rue Lobineau, 75006 Paris
See the address on Google Maps
Cuisine
Lebanese caterer and restaurant
Services
Online ordering for pickup · Delivery
Menu sections
Plateau Brunch Libanais · Les Mézzés Froids · Les Mézzés Chauds · Viandes · Desserts · Boissons · Boissons Chaudes · Formules · Sur Place · Sandwichs · Café et Thé Gourmands
The restaurant's website
dineora.io/jood-paris

Questions about this project

Who designed the website of JOOD?

The JOOD website was designed by Dineora: art direction, a home page built as a film, an online menu and an ordering page for takeaway or delivery.

Can you order from JOOD online?

Yes. The Commander button leads to the whole menu, from mezze to desserts: you add your dishes to the cart, then choose pickup or delivery.

Where is JOOD in Paris?

JOOD is an artisan Lebanese caterer located in the hall of the Saint-Germain market, in the Odéon neighborhood, in the sixth arrondissement.

How can a Lebanese caterer sell trays online without a delivery platform?

The caterer’s own site shows the menu and takes takeaway or delivery orders itself. They reach the business directly, and Dineora takes no commission on them.

Does a caterer need a developer to put a mezze menu online?

No. The owner gives the name of the business: menu, visuals and ordering pages are generated, and prices, dishes or opening hours can then be changed by the owner at any time.

More of our work

All case studies