Case study

Pizza Yass Gratte Ciel Au Feu De Bois · Villeurbanne

Pizza Yass: a website that smells of wood fire, from the food truck to the pizza box

In Villeurbanne, Pizza Yass Gratte Ciel Au Feu De Bois makes wood-fired pizzas to take away. Dineora designed a nocturnal, warm website that follows the path of the flame to the pizza, then opens an illustrated menu where you order before coming to pick it up.

Build my restaurant's websiteSee the live website
The Pizza Yass Gratte Ciel Au Feu De Bois website shown on a laptop and a phone
Restaurant
Pizza Yass Gratte Ciel Au Feu De Bois
Location
Villeurbanne, Les Poulettes
Cuisine
Wood-fired pizzas, takeaway
Designed by Dineora
Website, online menu, takeaway ordering

Wood-fired pizzas to take away, in Villeurbanne

Pizza Yass Gratte Ciel Au Feu De Bois is a takeaway pizza spot in Villeurbanne, in the Les Poulettes area. Its name says the essentials: the wood fire, and the Gratte-Ciel district, which the logo draws as two towers framing the brick vault of a lit oven.

The menu gathers nearly thirty pizzas in a single section. Most start from a base of tomato, cheese and olives: the Margarita, the Forestière with mushrooms, the Reine, the Chorizo, the Anchois, the Végétarienne, the Orientale with merguez, peppers and egg, the Bolognaise with ground meat, or the Lyonnaise, which combines merguez, ham, onion and egg. Others switch to crème fraîche: the Tartiflette with bacon, potato and reblochon, the Chiken Boisée with chicken and peppers, the Kabeb, the Saumon. The Thon, for its part, is ordered on the base of your choice.

“On en prend deux ?” screen of Pizza Yass: lantern hanging above the stainless steel counter, in front of a brick wall

The challenge: make the fire felt, and make a long menu easy to choose from

At Pizza Yass, people drop by to pick up their pizza, often in the evening. The website therefore had to answer two questions without detour: why come here rather than elsewhere, and which pizza to pick from a long list where the toppings sometimes differ by a single ingredient.

The first answer is in the name: the wood fire. It had to feel almost tangible, with its embers, its smoke and its nicely golden crusts. The second comes down to clarity: presenting each pizza with its image, its toppings and its price, in a readable order, with the Commander button always within a finger's reach, at the top right.

Pizza Yass homepage on a phone: logo, title “Ce soir, pizza au feu de bois.” and chicken and pepper pizza
Art direction board for the Pizza Yass Gratte Ciel Au Feu De Bois website

An art direction of embers and night

The palette is that of an oven lit in the dark: a background of deep night, ember oranges, the bright red of the truck and the tomatoes, warm creams for the text and copper glints. The visuals created for Pizza Yass stay true to this setting: a pizza truck parked at night, counter open and kitchen lit against a brick background; a wood fire with glowing embers; a large white pizza with chicken and strips of red pepper, its edges blackened by the flame; the cast-iron door of a red oven, with its wooden handle; a tartiflette pizza in its cardboard box.

The big headings are written in a bold, tight sans-serif typeface, cream-colored, preceded by a spaced-out capital overline underlined with a red stroke. The story cards use another script, serif and decorated with flourishes, white on a slate background. The Commander button is painted like a wooden sign topped with a blazing oven, with basil, tomatoes and a ribbon in the colors of Italy.

A homepage that follows the flame to the pizza

On a computer, the homepage is a film that advances as you scroll. The first screen sets the scene: the logo, the line “Villeurbanne”, the title “Ce soir, pizza au feu de bois.” and a simple promise, to bake the dough golden. A trail of light and smoke leaves the embers and runs to the truck, then the camera glides over the wet asphalt toward the lit counter.

You then step into the truck. Under a hanging lantern, the “On en prend deux ?” screen suggests pairing two pizzas, the Lyonnaise, the Rustique or the Tartiflette to start, another to follow. The oven door opens slightly, then wide onto the blazing logs: this is the “Commencez par le bord.” screen.

The story ends on cards with a slate backdrop, such as “La Tartiflette, en pizza”, set beside the pizza in its box, on a background of hammered copper. The texts are short, direct, and speak the way you speak at the counter.

Half-open cast-iron door of a red oven, with its wooden handle, on the Pizza Yass homepage
The Pizza Yass Gratte Ciel Au Feu De Bois ordering page on a laptop and a phone

A menu with painted flames for ordering takeaway

The Commander page takes up the fire as its backdrop: on a black background, orange and red scrolls rise like flames, between basil leaves, tomatoes, ears of wheat, pizzas, brick oven vaults and the silhouettes of the towers. The menu appears on large cream cards, topped with a frieze of pleated paper alternating basil, flames and skyscrapers.

Each pizza appears with its image, its toppings and its price. The add button takes the shape of a small leather tag marked with a cross. You put your order together, find it again in the cart, then send it to pick it up on site, which the website sums up in its own way: “Passez les prendre, on les emballe bien chaudes.”

Commander page of Pizza Yass on a computer: black background with flame scrolls, basil, tomatoes, towers and the pizza section
Pizza Yass menu on a phone: flame backdrop, pizza section and cart bar framed in wood

Pizza Yass Gratte Ciel Au Feu De Bois's menu: a few dishes

Dishes as they appear on Pizza Yass Gratte Ciel Au Feu De Bois's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

On a phone, the pizza fills the screen

On a phone, the homepage tightens vertically: the logo, “Villeurbanne” and the title fit in the top of the screen, above the chicken and pepper pizza that fills all the rest. The story brings up the red truck in broad daylight, in a copper frame, then the slate “Ça cuit au feu de bois”.

The Commander page switches to a single column, with the section tab at the top, a small painted house to return to the homepage and a dark cart bar, framed in carved wood and decorated with a flame, always visible at the bottom of the screen.

The Pizza Yass Gratte Ciel Au Feu De Bois website on a phone resting on a set table

A website prepared for searches in Villeurbanne

The website answers the searches people really make in Villeurbanne: a pizza or a pizzeria in town, a takeaway pizza, a restaurant near the Gratte-Ciel or Les Poulettes and its menu, a place open on Sunday, or Pizza Yass directly by name. The page title, its description and its texts clearly place the pizzeria, its wood fire and its menu.

A detailed presentation page complements the homepage, and the full menu can be read as text on the Commander page, pizza by pizza. Nobody can guarantee a place on Google: the work consists of giving search engines accurate, structured and consistent information.

“Commencez par le bord.” screen in front of a blazing oven, then the “La Tartiflette, en pizza” card and the pizza in its box

A website for a wood-fired pizzeria in Villeurbanne: takeaway pizzas

A wood-fired pizzeria selling takeaway has one promise to keep: the flame, and a pizza collected still hot. The website of a pizzeria in Villeurbanne therefore has to make the embers almost palpable, present nearly thirty pizzas in a single readable list, from the Forestière to the Tartiflette, and let people order their pizza for collection before they stop at the truck, near the Gratte-Ciel.

  • A wood-oven budget: modest next to an agency, and every pizza ordered keeps its full value, with no commission taken.
  • The time it takes to light the oven: the name of the pizzeria is enough, and within minutes the pizza list, with visuals and toppings, is online.
  • Embers, night and brick: a red truck under a lantern, the vault of an oven, the two towers of the logo; that scenery exists only for this address.
  • Ready to serve the same evening: the pizzaiolo corrects a topping, a price or Sunday opening from his phone, without waiting for a developer.
  • From oven to customer, nothing in between: the order reaches the truck directly, with no agency or delivery app keeping its share.
  • Gratte-Ciel or Sydney: the same software runs restaurants in London, Rabat or Lausanne, with the language and currency of the place.

For a wood-fired pizzeria in Villeurbanne, a website that smells of embers is enough to make people come and collect their pizza.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · QR code menu for restaurants

The result: a website that keeps the promise of the wood fire

The Pizza Yass website tells one thing before all others: here, the pizza is baked over a wood fire. The journey goes from the ember to the box, passing through the truck and the oven door, then the menu takes over so you can order and come pick up your pizza. This is what Dineora aims for with every restaurant: a website that looks like it, with its menu and its orders within reach.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Pizza Yass homepage on a computer: two-tower logo, title “Ce soir, pizza au feu de bois.”, pizza truck at night, embers and chicken pizza
Pizza Yass menu on a computer: Orientale, Tartiflette, Lyonnaise and other pizzas with toppings, price and add button
Pizza Yass homepage while scrolling: a trail of light runs over the wet asphalt toward the truck's lit counter
Pizza Yass menu on a phone: Tartiflette, Lyonnaise, Margarita and Anchois, with the cart bar
Pizza Yass story on a phone: red truck in a copper frame and the slate “Ça cuit au feu de bois”

Pizza Yass Gratte Ciel Au Feu De Bois: practical information

Address
202 Cr Émile-Zola, 69100 Villeurbanne
See the address on Google Maps
Cuisine
Wood-fired pizzas, takeaway
Services
Online ordering for pickup
Menu sections
Pizzas
The restaurant's website
dineora.io/pizza-yass

Questions about this project

Who designed the Pizza Yass website in Villeurbanne?

The Pizza Yass Gratte Ciel Au Feu De Bois website was designed by Dineora: art direction, a homepage that unfolds as you scroll, an online menu and a takeaway ordering page.

Can you order Pizza Yass pizzas online?

Yes. The Commander page presents all the pizzas with their toppings and their price: you add them to the cart, then send the order and pick it up on site.

Which pizzas does Pizza Yass offer?

A single section of wood-fired pizzas, on a tomato base, such as the Margarita, the Reine, the Lyonnaise or the Orientale, or on a crème fraîche base, such as the Tartiflette, the Chiken Boisée or the Saumon.

How can a pizza truck have its own ordering website?

Dineora builds the site from the truck’s name: pizza list, visuals, takeaway order page. The pizzaiolo keeps it up to date personally, with no agency or developer.

Can pizzas be ordered for collection without commission in Villeurbanne?

Yes. The order goes through the pizzeria’s own site and arrives straight at the truck. Dineora takes no commission, and no platform steps in between.

More of our work

All case studies