Case study

Tacos NChill · Rennes

Tacos NChill: a website as yellow and bright as its storefront in central Rennes

In downtown Rennes, Tacos NChill makes build-your-own tacos, in M, L or XL, and crousty rice. Dineora designed a website that opens on a lit-up yellow storefront, tells the menu dish by dish as visitors scroll, then leads to takeout ordering.

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The Tacos NChill website shown on a laptop and a phone
Restaurant
Tacos NChill
Location
Rennes, city center
Cuisine
Tacos and crousty rice
Designed by Dineora
Website, online menu, takeout ordering

Build-your-own tacos in the heart of Rennes

Tacos NChill is a fast-food restaurant in downtown Rennes, devoted to two specialties: tacos and crousty rice. The tacos comes in three sizes, M, L or XL, with one, two or three meats, rolled in a tortilla wrap with the sauces of your choice, fries and a cheese sauce. Some versions are gratinéed, with goat cheese and honey or Savoyard-style, with raclette and bacon; others are filled with tenders, cordon bleu or curry chicken, or come in a vegetarian version.

The crousty rice combines white rice, a house Thai sauce, fried onions and a house-breaded chicken fillet, with the sauce of your choice. The menu is completed by combo menus that add a drink to each tacos, and a section of cold drinks, from sodas to still and sparkling mineral waters. The name announces the program: tacos, no fuss.

Open door of Tacos NChill barred by a red cord, with the tagline “La porte est ouverte”

The challenge: making a menu you build yourself crystal clear

At Tacos NChill, almost everything is a choice: the size, the number of meats, the sauces, the gratin, the drink. That is the strength of the menu, and also what calls for the most clarity online. A visitor has to grasp at once the difference between an M, an L and an XL, what a combo menu adds, what a crousty rice contains.

The website also had to convey the atmosphere of the place, a bright yellow storefront and a dining room in warm light, without delaying the essential: finding your tacos and ordering it to pick up. The Commander button therefore had to stay visible at every moment, on a computer as on a smartphone.

Tacos NChill home page on a smartphone: restaurant badge, title “Rennes, côté tacos” and yellow door
The M tacos of Tacos NChill on a smartphone, cut in half, with the panel “Une viande au choix”
Art direction board for the Tacos NChill website

Bold yellow, black line work and golden light

The palette starts from the storefront: a bold, almost mustard yellow, set off with black and bathed in golden light in the evening. On the ordering page, it shifts to a deep chocolate brown crossed by red curves and dotted lines, with cream cards edged in teal and orange wood. The visuals stage the place and its dishes: the yellow storefront at night, surrounded by a glowing ring of tacos, burger and fries thumbnails; an open door barred by a red cord; plates set on wooden boards in front of a yellow wall covered in black drawings; a sliced tacos revealing its ground meat and cheese sauce; a bowl of crousty rice covered in sauce.

The main headings take a round, bold lettering, yellow outlined in black, in the manner of a snack bar sign. The buttons are painted in the same world: the Commander button is a golden plaque decorated with a tacos, each dish is added with a small teal tag marked with an orange plus, and on a smartphone a small house with lit windows, in the same tones, serves as a button at the top of the screen.

A home page that moves like a film

The home page is a film that advances as visitors scroll. It opens in front of the storefront, at night, under the title “Rennes, côté tacos” and a simple promise: “M, L ou XL : chez nous, c’est vous qui choisissez la taille.” With each gesture, the shot tightens on the storefront, then on the door, where “La porte est ouverte” is written above a short list: tenders, cordon bleu or curry chicken.

The film then enters the restaurant: dishes pass in front of the yellow wall with black drawings, then the dining room appears, with its rounded counter and its large windows on the lit-up street. The specialties are presented one by one, each with a short panel: “Le tacos M” and “Une viande au choix”, then “Le crousty rice” and “Riz et poulet pané”. The Commander button stays at the top right throughout the journey.

Tacos NChill dishes on wooden boards in front of a yellow wall with black drawings: breaded chicken burger, sandwich and fries, gratinéed tacos
The Tacos NChill ordering page on a laptop and a phone

An online menu for takeout ordering

The ordering page opens on the restaurant’s name in very large letters, “Tacos” in cream and “NChill” in red, above a reminder of the tacos and crousty rice sizes. The menu is then read on panels hanging from chains, like counter chalkboards, framed in teal and orange wood. A bar at the top of the screen leads straight to the four sections: “Tacos”, “Menus tacos + boisson”, “Crousty rice” and “Boissons”.

Each dish appears there with its name and its price, accompanied by its visual or its composition. Customers add their choices to the basket with one gesture, then send the order to pick it up at the restaurant. On a smartphone, the basket bar, decorated with chili peppers and limes, stays visible at the bottom of the screen while the menu is being read.

Tacos NChill ordering page on a computer: large cream and red logo, menu panels hanging from chains
Tacos NChill menu on a smartphone: large logo, M, L and XL sizes, “Tacos” section and basket bar

Tacos NChill's menu: a few dishes

Dishes as they appear on Tacos NChill's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

On a smartphone, the same film in portrait

On a smartphone, the film is recomposed in portrait. The restaurant’s badge and the title “Rennes, côté tacos” take the top of the screen, the yellow door the bottom, and the Commander button stays attached at the top right. Further on, each specialty stacks up: the visual of the dish first, then its panel, in a dining room with golden lights.

The ordering page switches to a single column: the large logo and the list of sizes, then the hanging panels, one per section. The section bar stays at the top of the screen, the basket bar at the bottom, and the prices line up on the right, readable at a glance, next to their add tag.

The Tacos NChill website on a phone resting on a set table

A website prepared for searches in Rennes

The website is built around what people look for in Rennes when they want a quick meal: tacos in the city center or near the Visitation area, fast food right in the center, a Rennes restaurant and its menu, or an address for lunch. The page title, its description, its texts and its structured data present Tacos NChill, its district, its specialties and its menu clearly, for visitors as well as for search engines.

A detailed presentation page complements the home page, and the full menu can be read as text on the ordering page. No one can promise a spot in Google: the work consists of giving search engines accurate, structured and consistent information.

Tacos NChill dining room in golden lights and the M tacos panel, “Une viande au choix”, next to a sliced tacos

A tacos and crousty rice website in Rennes: city-centre takeaway ordering

At a tacos restaurant, everything is chosen: size M, L or XL, one, two or three meats, sauces, a goat-cheese-and-honey or Savoyard gratin, a menu with a drink. A tacos shop website in Rennes therefore has to explain those choices at a glance, add the crousty rice and its sauces, then open takeaway tacos ordering for the lunch break as much as for the evening out.

  • Snack-bar budget: no agency quote for four menu sections, and a tacos menu sold leaves no commission to anyone.
  • Ready during the break: the name is enough, and the menu, visuals and order page build themselves within minutes.
  • Mustard yellow and black: the city-centre frontage, the golden light and the chocolate brown of the order page draw an identity nobody else has.
  • From M to XL, by hand: the owner changes a price, a sauce or a meat from his own screen and customers read it at once.
  • The basket goes to the counter: each order travels from the site to the kitchen, with no delivery platform or agency between customer and restaurant.
  • Rennes, London, Sydney: menu and currency follow the venue’s language, for a snack bar as for a grand table.

For a tacos place in central Rennes, that is a site as yellow as its shopfront, leading straight to the order.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · QR code menu for restaurants

The result: from the yellow storefront to the basket

The Tacos NChill website takes up the color of its storefront, the light of its dining room and the direct tone of its taglines. It explains a menu made of choices, size, meats, gratins, combo menus, without making it complicated, and keeps the Commander button always within reach. A website that matches the restaurant, leading straight from the first screen to takeout ordering.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Tacos NChill home page on a computer: yellow storefront at night, glowing ring of dish thumbnails and the title “Rennes, côté tacos”
“Tacos” and “Menus tacos + boisson” cards of Tacos NChill, below the section bar
The Tacos NChill home page film: the yellow storefront and its lit windows, under the ring of tacos and fries thumbnails
“Menus tacos + boisson” and “Crousty rice” sections of Tacos NChill on a smartphone, with the basket
The crousty rice of Tacos NChill on a smartphone, with the panel “Riz et poulet pané”

Tacos NChill: practical information

Address
Tacos N’chill Tacos & Crousty, 10 Rue de la Visitation, 35000 Rennes
See the address on Google Maps
Cuisine
Tacos and crousty rice
Services
Online ordering for pickup
Menu sections
Tacos · Menus tacos + boisson · Crousty rice · Boissons
The restaurant's website
dineora.io/tacos-nchill

Questions about this project

Who designed the Tacos NChill website?

The Tacos NChill website was designed by Dineora: art direction, filmed home page, presentation page, online menu and a takeout ordering page.

Can you order takeout from Tacos NChill online?

Yes. The ordering page presents the whole menu, from tacos to drinks: you add your dishes to the basket, then send the order to pick it up at the restaurant.

What tacos sizes does Tacos NChill offer?

Three sizes: M with one meat, L with two meats and XL with three meats. Each one also exists as a combo menu, with a drink.

How can a tacos shop take takeaway orders without using a delivery app?

The shop’s own site lists sizes, meats, menus and drinks, then sends the order straight to the counter. No app steps in and no commission is held back.

Can a menu where everything is built to order, size, meats and sauces, stay clear on a phone?

Yes: the sections sit in panels that read at a swipe, with the Order button always in view. The manager then corrects every line personally.

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