Case study

Ponto Pizza · Pont-Audemer

Ponto Pizza: the website of a Pont-Audemer pizzeria where the Reine leads the way

In Pont-Audemer, Ponto Pizza offers pizzas on a tomato or cream base, burgers, tacos and everything you need for a takeaway dinner. Dineora designed a website that starts from the storefront and the Reine pizza, unfolds the menu in a painted Norman setting, and keeps booking and ordering a single tap away.

Build my restaurant's websiteSee the live website
The Ponto Pizza website shown on a laptop and a phone
Restaurant
Ponto Pizza
Location
Pont-Audemer
Cuisine
Pizzeria, burgers and tacos
Designed by Dineora
Website, online menu, takeaway ordering, table booking

A pizzeria with a wide range, in Pont-Audemer

Ponto Pizza is a pizzeria in Pont-Audemer whose storefront makes it plain: “Pizzas à emporter”. Its menu goes well beyond pizza, though. More than a hundred items are spread across eleven sections: tomato-base pizzas, cream-base pizzas, burgers, tacos, set menus, salads, tex mex, kids' menu, dessert pizzas, desserts and drinks.

On the tomato side you will find the Reine with ham and mushrooms or the Margherita. On the cream side, the Chèvre Miel, the Crémeuse with ham, the Montania with ground meat, gorgonzola and egg, the Savoyarde, the Tartiflette or the Raclette. The Cheese Burger, the Chicken Burger with breaded chicken fillet and the Ponto Burger play the part of the burgers, alongside the tacos, a chicken salad, breaded mozzarella sticks and a dessert pizza with Nutella and banana.

The logo sums up the spirit of the house: a pizza set on a small wooden table, on a square of grass, beneath the name written in large red capitals.

Ponto Burger “À deux mains.” screen: round copper display case filled with burgers, in front of the shop lit up at night

The challenge: a very wide menu, a precise craving

When a menu brings together pizzas, burgers, tacos, salads and kids' menus, the risk is that visitors get lost before choosing. For Ponto Pizza, the aim was to open on a simple craving, the evening pizza, while still showing the variety of the house, then to make each section easy to reach.

Two uses also had to sit side by side: picking up your dinner, and booking a table. The two buttons, Réservation and Commander, therefore stay at the top of the screen at all times, and the Commander page is organized around a tab bar that gives direct access to the eleven sections.

Ponto Pizza homepage on a phone: Réserver and Commander buttons, title “Ce soir, c'est la Reine.” and logo in the maze
“Vive la Reine” card from the Ponto Pizza story on a phone
Art direction board for the Ponto Pizza website

An art direction between street storefront and Norman setting

The homepage starts from the street: a black storefront topped with a “Pizzas à emporter” banner, a cobbled sidewalk bathed in sun, shadows of foliage on the facade. In front, a maze carved from light wood shows, along its paths, a pizza with ham and mushrooms, with the logo at the center. Come evening, a round copper display case presents a row of burgers with melting cheddar, in front of the lit-up shop. Further on, the dining room shows a vaulted brick oven, a slatted wooden counter, beams and half-timbered houses behind the window.

The headings are set in a bold, high-contrast serif typeface, cream-colored, preceded by overlines in golden-yellow capitals. The Réservation and Commander buttons are painted like dark green enamel plaques, ringed with gilded scrolls, flowers and tomatoes.

A homepage as a film, from the Reine to the burger

On a computer, the homepage is a film that advances as you scroll. The first screen shows “À emporter à Pont-Audemer” and the title “Ce soir, c'est la Reine.”, with an invitation to come pick up your pizza. As you scroll, the wooden maze fades away and the scene tips into night.

Then comes the Ponto Burger screen, “À deux mains.”, where the text describes the cheddar melting over the beef patty, the tomato and the onion, to be bitten through all the layers at once. The story ends in the dining room with the brick oven, with burgundy cards scrolling by: “Vive la Reine” recalls the simple makeup of the Reine, before a burger with goat cheese and honey.

Each screen keeps a single message, a few lines at most, and the booking and ordering buttons stay in place throughout the journey.

The Ponto Pizza ordering page on a laptop and a phone

A painted menu for ordering takeaway

The Commander page changes register: a deep green background covered with cream, red and green scrolls, between apples, tomatoes, flowers, pizza slices, burgers and tacos. On the sides appear half-timbered houses, stone arches, mill wheels and barrels filled with apples. The Ponto Pizza name is painted on a hanging wooden sign, decorated with an apple.

The dishes appear on large cream cards, framed by green panels decorated with pizzas and burgers, with section titles in red lettering. Each dish shows its image, its name, its price and, on request, its makeup; the add button takes the shape of a green tag marked with a cross. You fill your cart, then send the order and pick it up at the pizzeria.

Commander page of Ponto Pizza on a computer: green setting with scrolls, apples, half-timbering and a sign with the pizzeria's name
Ponto Pizza menu on a phone: tomato-base pizza section and green cart bar

Ponto Pizza's menu: a few dishes

Dishes as they appear on Ponto Pizza's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

A booking on a painted sign

The Réservation button opens a form that looks like a fairground sign: a black panel edged in red and yellow, flourishes in the corners, and a big “Réservations” title in yellow letters with a red shadow, signed Ponto Pizza. It fits on a single screen and asks for the essentials: full name, phone, email, date, time, number of guests and special request. A painted button, in the same style as those at the top of the page, sends the request.

The Ponto Pizza website on a phone resting on a set table

On a phone, everything stays within thumb's reach

On a phone, the two buttons become Réserver and Commander and stay grouped at the top of the screen. The homepage rearranges vertically: the title and the text sit on the wooden maze, the logo at the center. The story cards go full width and scroll sideways.

The booking form switches to a single column, without losing its sign frame. The Commander page keeps its tabs at the top, a small painted house to return to the homepage and a green cart bar, decorated with apples, always visible at the bottom of the screen.

Ponto Pizza booking form on a phone, in a single column, in its sign frame
Ponto Pizza menu on a phone: section tabs and cream-base pizzas, Chèvre, Indian, Raclette, Kebab

A website prepared for searches in Pont-Audemer

The website answers the searches people make in Pont-Audemer when they are hungry: a restaurant or a pizzeria in town, a takeaway pizza, a burger or tacos, a restaurant open on Tuesday, or Ponto Pizza by name. The page title, description and texts clearly present the pizzeria, its town and its menu.

A detailed presentation page complements the homepage, and the full menu can be read as text on the Commander page, section by section. Nobody can promise a place on Google: the work consists of giving search engines accurate, structured and consistent information.

“Vive la Reine” card from the Ponto Pizza story, on a burgundy background, in front of a dining room with a brick oven

A website for a takeaway pizzeria with burgers and tacos in Pont-Audemer

A takeaway pizzeria that also sells burgers, tacos and Tex-Mex has a menu to organise: tomato-base pizzas, cream-base pizzas, set deals, salads, a children’s menu, dessert pizzas with Nutella or banana. The website of a pizzeria in Pont-Audemer has to let people order takeaway without getting lost among more than a hundred items, and let them book a table when they would rather eat in.

  • A family budget: far from an agency quote, and the order of a children’s menu or a large pizza leaves no commission to anyone.
  • Eleven sections in a few minutes: the name Ponto Pizza is enough to see the menu laid out, from the Reine to the tiramisu, with its visuals.
  • Half-timbering, apples and a mill: the ordering page is painted in Norman colours, wooden sign and apple barrels included; no other site has this scenery.
  • Visible to the minute: the owner sees the site straight away, then moves a burger, adjusts the price of a taco or closes a section personally.
  • Between the plate and the pavement, nobody: orders and bookings arrive directly at the pizzeria, with no agency or platform to pay.
  • Pont-Audemer, Rabat, Sydney: the software already works in several languages and currencies, for tables in many countries.

For a pizzeria in Pont-Audemer, a Norman, generous and well-ordered website makes pizza, burger or tacos a single tap away.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The result: a big menu, a simple website

The Ponto Pizza website puts one pizza forward, the Reine, then leaves all the room to a very complete menu, presented in a painted setting of its own. Booking and takeaway ordering are never more than a tap away. This is what Dineora aims for with every restaurant: a website in its image, with its menu, its orders and its bookings.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Ponto Pizza homepage on a computer: “Pizzas à emporter” storefront, title “Ce soir, c'est la Reine.” and wooden maze over a pizza
Ponto Pizza menu on a computer: eleven section tabs and cream-base pizzas with price and add button
Ponto Pizza homepage while scrolling: the wooden maze fades away in front of the storefront
Ponto Pizza booking form on a computer: black panel edged in red and yellow, big “Réservations” title
Ponto Pizza story cards on a phone: goat cheese and honey burger, then fries and a pizza in its box

Ponto Pizza: practical information

Address
Ponto Pizza - Pizzeria à Pont-Audemer, 2 Bis Rue Jean Jaurès, 27500 Pont-Audemer
See the address on Google Maps
Cuisine
Pizzeria, burgers and tacos
Services
Online ordering for pickup · Online table booking
Menu sections
Pizzas base tomate · Pizzas base crème · Burgers · TACOS · Formules · Salades · Tex Mex · Menu enfant · Pizzas Dessert · Desserts · Boissons
The restaurant's website
dineora.io/ponto-pizza

Questions about this project

Who designed the Ponto Pizza website?

The Ponto Pizza website was designed by Dineora: art direction, a homepage that unfolds as you scroll, an online menu, a takeaway ordering page and a booking form.

Can you order takeaway online from Ponto Pizza?

Yes. The Commander page presents the whole menu, from pizzas to drinks: you add your dishes to the cart, then send the order and pick it up at the pizzeria.

Can you book a table at Ponto Pizza on its website?

Yes. The Réservation button, at the top of every screen, opens a single-screen form: name, phone, email, date, time, number of guests and special request.

Can a pizzeria that also sells burgers and tacos put everything on one website?

Yes. Dineora organises the menu by sections, pizzas, burgers, tacos, deals, desserts, and every dish has its visual. The owner adds or removes a product without going through an agency.

How can a pizzeria take takeaway orders without commission?

The customer orders from the pizzeria’s own site, and the order arrives directly there. Dineora takes no commission and no platform steps in.

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