Case study

Milano Pizza · Coudekerque-Branche

Milano Pizza: a website between Milanese pizzeria and hearty snack bar, in Coudekerque-Branche

In Vieux-Coudekerque, Milano Pizza serves pizzas in three sizes, but also paninis, burgers, tacos and bowls. Dineora designed a website that tells the story of this menu as you scroll, dresses it in green marble and nods to Milan, and keeps takeaway ordering and table booking within easy reach.

Build my restaurant's websiteSee the live website
The Milano Pizza website shown on a laptop and a phone
Restaurant
Milano Pizza
Location
Coudekerque-Branche, Vieux-Coudekerque
Cuisine
Pizzeria and fast food
Designed by Dineora
Website, online menu, takeaway ordering, booking

A neighborhood pizzeria with a very wide menu

Milano Pizza is a fast-food address in Coudekerque-Branche, in the Vieux-Coudekerque district. Pizza comes first: on a tomato sauce base, on a crème fraîche base or as specialty pizzas, each offered in Junior, Sénior and Méga. You will find the Rimini, with crème fraîche, chicken and potatoes, or the Barbecue, with its ground meat, bell peppers and egg.

Around the pizzas, the menu extends to everything you would expect from a hearty snack bar: pasta, sandwiches, burgers, salads, bowls, plates, gratins, paninis, tacos, tex-mex and fries, then panizzas, desserts, ice creams and drinks. The cutlet and cheddar sandwich sits next to the avocado shrimp salad, the tacos filled with fries and cheese sauce, and the chocolate brownie. A kids’ menu and student menus round it all off. The logo sums up the spirit of the place: a slice of pizza topped with the silhouette of a cathedral, underlined by a stroke in the colors of Italy.

The challenge: showing the whole menu without drowning it

More than two hundred dishes, twenty sections, three pizza sizes: the Milano Pizza menu is aimed as much at families as at students or people dropping by for a takeaway meal. The goal was to show this variety without losing the visitor, and to give both faces of the place, the pizzeria and the snack bar, the same appeal.

The website also had to stay simple to use for what matters day to day: finding a pizza in the right size, preparing a takeaway order, or booking a table. Two buttons therefore stay at the top of the screen from the start of the visit to the end.

Milano Pizza home page on a phone, with the Réserver and Commander buttons at the top of the screen
“La pizza Tartiflette” panel in the film on the Milano Pizza home page on a phone
Art direction board for the Milano Pizza website

Green marble, tomatoes and nods to Milan

The palette starts from the colors of Italy carried by the logo: a bold red, a deep green, touches of cream and gold. The visuals were composed for Milano Pizza: a grilled panini, half wrapped in aluminum foil, set on a bed of fries in front of the restaurant’s storefront; pizzas being prepared on a stainless steel counter, from the floured ball of dough to the golden pizza; a tartiflette pizza on a pink marble tray; a brioche-bun burger scattered with sesame.

The headings are set in a typeface drawn from the letters of the Milano Pizza logo, in serif capitals or warm italics. The Réservation and Commander buttons are painted in the world of the place: green marble plates with gold lettering, framed by basil leaves and tomatoes.

A home page that moves like a film

On a computer as on a phone, the home page is a film that moves forward as you scroll. It opens on the storefront and on a simple promise, “Paninis, burgers, tacos et frites.”, followed by an invitation: “À Coudekerque-Branche, venez vous régaler !”. Each scroll then advances the making of a pizza, from the dough to the moment it comes out of the oven, under the title “Nos pizzas pour toutes vos envies !” and the line “Sur base crème fraîche ou spéciales : à vous de choisir !”.

The story then moves on to takeaway: a red bag unzips over a pizza topped with olives and bell peppers, under the words “À emporter !”. Next come fir-green panels devoted to a few dishes, such as “La pizza Tartiflette”, with crème fraîche, bacon, reblochon and potatoes, then a burger and carbonara pasta. The texts stay short and let the dishes speak.

The Milano Pizza ordering page on a laptop and a phone

A menu under the arcades, for takeaway ordering

The ordering page carries the menu into a Milanese setting: a green marble wall carved with pink marble scrolls, clusters of tomatoes and basil leaves, the spires of a Gothic cathedral and a glass-roofed gallery lit by lanterns. Each section is read on a cream-colored tray framed in green marble, from the tomato sauce pizza to the drinks.

Each dish appears with its visual, its name, its price and a bronze medallion button to add it to the basket; a small arrow unfolds its description. A bar at the top of the screen gives access to every section. The customer builds the order, then sends it to pick it up at the restaurant; the basket bar, framed in marble and tomatoes, stays visible at the bottom of the screen the whole time the menu is being read.

Milano Pizza menu on a phone, tomato sauce pizza section, with the basket bar

Milano Pizza's menu: a few dishes

Dishes as they appear on Milano Pizza's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

Booking on a red and green card

The Réservation button opens a window painted like a pizzeria poster: a textured red background, a double green and gold border, flourishes in the corners. The title “Réservations” stands out in large cream capitals, above the name Milano Pizza.

The form fits on a single screen and asks for the essentials: full name, phone, e-mail, date, time, number of guests and special request. The fields are simple cream cartouches ringed in green, and the request is sent from a button painted in the same green marble as those on the home page.

The Milano Pizza website on a phone resting on a set table

On a phone, the two buttons always at the top

On a phone, the film is recomposed in portrait: the logo, the title and the panini fill the screen, and the Réserver and Commander buttons stay lined up at the top throughout the scroll. The dish panels read at full width there, above each pizza or each burger.

The booking form switches to a single column, without losing anything of its red setting. On the ordering page, each tray takes up the full width, the section bar scrolls along at the top of the screen and the basket bar stays accessible at the bottom.

Milano Pizza booking form on a phone, in a single column
Specialty pizzas section of the Milano Pizza menu on a phone, in Junior, Sénior and Méga sizes

A website prepared for local searches

The website is built around what people look for in Coudekerque-Branche and Vieux-Coudekerque: a pizza, a restaurant or a fast-food address in the town, a burger, a sandwich or a kebab sandwich, a three-meat bowl, or simply Milano Pizza. The page title, its description, its texts and its structured data present the restaurant, its district, its cuisine and its menu clearly.

A detailed presentation page complements the home page, and the complete menu, from pizzas to ice creams, can be read as text on the ordering page. Nobody can promise a spot in Google: the work consists of giving search engines accurate, structured and consistent information.

A website for a pizzeria in Coudekerque-Branche: pizza, snacks and takeaway orders

A neighbourhood pizzeria that doubles as a snack bar really sells twenty menus in one: pizzas on tomato or crème fraîche bases in three sizes, pasta, paninis, burgers, tacos, bowls, gratins, kids’ and student menus, panizzas and ice cream. A pizzeria website has to make that list easy to thumb through, offer online ordering for takeaway and let a table be booked. What Dineora adds:

  • A corner-shop bill. No agency quote to haggle over, and takeaway orders carry no commission, unlike delivery marketplaces.
  • Up before the lunch break ends. The pizzeria’s name is enough: menu, visuals and order page build themselves.
  • Milan colours. Bold red, deep green, green marble buttons, lettering drawn from the logo: you recognise the house, not a theme picked at random.
  • Tweaked behind the counter. The manager sees the site the second it exists, then changes the pizza of the day, a student-menu price or an opening hour in person.
  • From customer to oven, nothing in between. Orders and table requests reach the pizzeria itself, with no agency and no delivery middleman.
  • From Coudekerque to Rabat. The software already works for restaurants in Rabat, London or Sydney, speaking each house’s language and showing its currency.

For a pizzeria in Coudekerque-Branche and the Dunkirk area, that is a site that shows the whole menu, Junior to Méga, and takes the takeaway order without fuss.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The result: the pizzeria and the snack bar under one roof

The Milano Pizza website fits a very wide menu into a coherent world of red, green and cream, where pizza keeps the starring role without overshadowing the paninis, burgers or tacos. It keeps the two everyday actions within reach: ordering takeaway and booking a table.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Brioche-bun burger in the film on the Milano Pizza home page on a phone

Milano Pizza: practical information

Address
Milano Vieux Coudekerque, 2 Av. Jean-Baptiste Lebas, 59210 Coudekerque-Branche
See the address on Google Maps
Cuisine
Pizzeria and fast food
Services
Online ordering for pickup · Online table booking
Menu sections
Pizza sauce tomate · Pizzas spéciales · Base crème fraîche · Pasta · Nos sandwichs · Nos burgers · Nos salades · Nos bowls · Nos assiettes · Nos gratins · Nos paninis · Nos tacos · Nos tex mex · Frites
The restaurant's website
dineora.io/milano-pizza-coudekerque

Questions about this project

Who designed the Milano Pizza website?

The Milano Pizza website was designed by Dineora: art direction, home page as a film, online menu, takeaway ordering page and booking form.

Can you order takeaway from Milano Pizza online?

Yes. The ordering page presents the whole menu: you add your dishes to the basket, then send the order to pick it up at the restaurant.

Can you book a table at Milano Pizza on its website?

Yes. The Réservation button, at the top of the screen, opens a form: full name, phone, e-mail, date, time, number of guests and special request.

Does a pizzeria need an agency to get its own ordering website?

No. Dineora builds the site from the pizzeria’s name, with the menu, the visuals and takeaway ordering. The pizza maker can then change pizzas, menus and prices alone.

How can a pizzeria take takeaway orders without paying platform commission?

By routing them through its own site. The customer orders and collects in person, and Dineora takes no commission on these orders.

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