Moores Fish & Chips in Milton Keynes: the website designed by Dineora

A British chip shop, and much more

Moores Fish & Chips is a takeaway in Milton Keynes, in the Monkston Park district. The heart of its menu is battered fish: cod, haddock and plaice, scampi, fish bites or a herb fish cake, served with thick-cut chips made from locally sourced potatoes and a spoonful of mushy peas.

Around this classic, the menu extends to kebabs, burgers and wraps, fried chicken, from tenders to Southern Fried Chicken, pies, sausages, grilled or dipped in batter, and a whole section of very British condiments: classic malt vinegar or vinegar flavored with pickled onions, pickled egg, gherkin, pickled onion. Set meals are offered for seniors and for children. The website, like the menu, is written in English.

Banner of golden icons on the Moores Fish & Chips home page, from “Sustainably sourced fish” to “A team that cares”

The challenge: making people crave a steaming tray

Fish and chips is often chosen on a whim: a smell of frying, a tray giving off steam, a lit counter on the street. For Moores Fish & Chips, the goal was to carry that feeling onto the screen, without betraying the spirit of a neighborhood chip shop.

The menu also called for order: eleven sections, more than eighty dishes, set meals for seniors and children, kebabs next to the battered fish, and a long list of sauces and condiments. The website had to make it readable at a glance and keep ordering accessible at all times, whether you come to collect or have it delivered.

Moores Fish & Chips home page on a phone, with the Order button at the top of the screen

Moores Fish & Chips — Website screenshot

Art direction board for the Moores Fish & Chips website

Dark wood, kraft paper and brushed lettering

The palette rests on an almost black background, dark woods and midnight blues, warmed by the gold of the frying and the cream of the paper labels. The visuals were composed for Moores Fish & Chips: a battered fish fillet in a cardboard tray lined with greaseproof paper, set on chips covered in sauce, next to a pot of mushy peas; a battered sausage on its chips; and, in the background, the restaurant’s storefront on a brick street, at nightfall.

The restaurant’s name is written in large, cream-colored brushed letters, like a hand-painted sign; the menu sections take up this lettering in gold. At the top of the screen, a navigation bar shaped like a brass plate brings together Home, Menu and Order.

A home page that reads like a counter

The home page opens with the restaurant’s name, the line “Traditional British Takeaway” and the motto “Proper food. Done right.”. Around the tray, two kraft labels read: “Hand-battered to order” and “Made fresh every day”. As you scroll down, handwritten annotations point to the “Special battered sausage & chips” and the “Classic fish & chips with a spoonful of mushy peas”, then a banner of golden icons sums up the commitments of the place, from “Sustainably sourced fish” to “Takeaway done right”.

Further down, the home page unrolls the menu like a chip shop slate: on a dark background, the sections are written in golden brushed letters, from fish to pies and sausages, from senior set meals to children’s meals. A wooden “Menu” plate, decorated with a fish and ears of wheat, settles there before a simpler scene, a tray of thick chips surrounded by peppercorns.

Moores Fish & Chips menu painted on a dark background: fish, chips and sauces, pies and sausages

The Moores Fish & Chips ordering page on a laptop and a phone

Ordering online, for takeaway or delivery

The ordering page opens on a golden medallion where a fish leaps, beneath which “Menu & Order” is written, then, in large scratched gold letters, “Order Online”. A line reassures right away: “Your request will be sent to the restaurant.” The black and gold setting mixes engraved foliage, lemons and paper cones of chips, and each section is read on a parchment-colored card, crowned with a basket of chips and battered fish.

Each dish appears with its visual, its name, its price and a button to add it to the basket; a small arrow unfolds its description. A bar at the top of the screen gives access to every section. The customer builds the order, chooses to pick it up at the restaurant or have it delivered, and can pay online. The basket bar stays visible at the bottom of the screen.

Moores Fish & Chips ordering page on a computer: “Order Online” title in gold letters on a black and gold setting

Moores Fish & Chips menu on a phone, set meals section, with the basket bar

Moores Fish & Chips's menu: a few dishes

Dishes as they appear on Moores Fish & Chips's online menu, with the restaurant's own names, descriptions and prices.

Specials & Meal Deals
Tenders Special
Golden-fried chicken tenders with chips, choice of dipping sauce, and a drink.
£7.95
Specials & Meal Deals
1/4 Roast Chicken Special
Succulent golden-roasted quarter chicken with chips, dipping sauce, and a drink.
£9.95
Fish
Fish cake
100% real fish with zero potato fillers, seasoned with sea salt and herbs.
£3.80
Chips & Sauces
Chips
Locally sourced potatoes, cut thick and fried until golden and crispy.
£3.50
Kebabs
Doner Kebab
Succulent doner meat served with fresh salad and choice of sauce.
£8.95
Burgers & Wraps
Beef Burger
Juicy flame-grilled beef patty with lettuce, onions, ketchup, and mayo.
£6.50
Senior Citizens Specials
OAP Small Fish and Chips
Golden-battered fillet with a generous portion of crispy, fluffy-centered chips.
£8.50
Chicken
Chicken N Cheese Bites
Hand-battered chicken and cheese bites fried until golden-crisp.
£2.50
Pies, Sausages & Sides
Sausage
Jumbo sausage, grilled or dipped in signature golden batter.
£2.90
Kids Meal
3 Fish Fingers
3 fish fingers served with chips.
£5.95
Drinks & Desserts
Can of Drink
Selection of chilled, refreshing drink cans.
£1.80
Extras & Condiments
Bottles of Vinegar
Choice of classic malt vinegar or pickled onion vinegar.
£2.30

Booking a table by the water

The booking form opens in a window, in a setting that evokes the harbor: whitewashed planks, a fishing net, a storm lantern, a blue and white striped tea towel. In the center, a navy blue panel framed by drawn fish carries the restaurant’s name and a short welcoming line; on the left, a hanging sign gives the address and the Instagram account, above a portion of fish and chips with lemon.

The fields ask for the essentials: full name, phone, e-mail, date, time, number of guests and special request. The request is sent from a button shaped like a golden plate, decorated with a fish and an anchor.

The Moores Fish & Chips website on a phone resting on a set table

On a phone, the tray up close

On a phone, the home page is recomposed in portrait: the brushed name takes the top of the screen beneath an Order button, the kraft labels frame the tray, and the home page menu tightens into two columns. The booking form changes its setting: under the title “Reservations”, with the line “Reserve your table”, its fields line up in a single column, on a midnight blue water background.

On the ordering page, each card takes up the full width, with a large visual for each dish, and the basket bar, framed by golden scrolls, stays accessible at the bottom of the screen.

Moores Fish & Chips booking form on a phone, in a single column, above midnight blue water

A website prepared for local searches

The website is built around what people look for in Milton Keynes: fish and chips, a chip shop in Monkston Park, fast food, a burger, fried chicken, chicken tenders, a doner kebab, or Moores Fish & Chips and its menu directly. The page title, its description, its texts and its structured data present the restaurant, its district, its cuisine and its menu clearly.

A detailed presentation page complements the home page, and the complete menu, from cod to condiments, can be read as text on the ordering page. Nobody can promise a spot in Google: the work consists of giving search engines accurate, structured and consistent information.

Dessert and children’s meal sections of the home page menu, beneath the wooden “Menu” plate

A website for a fish and chip shop in Milton Keynes: takeaway, delivery and tables

A neighbourhood fish and chip shop runs on a counter and a full menu: battered fish, fishcakes, chips and sauces, kebabs, burgers, chicken, pies and sausages, senior citizens’ specials and kids’ meals. The website of a chippy in Milton Keynes has to read at a glance, offer takeaway and delivery ordering and keep a table to book. Here is what Dineora adds:

Nowhere near an agency quote. Setting up costs far less than a web agency, and an order keeps its full amount: no commission is held back.
Served while still hot. The shop’s name is enough for the menu, the visuals and online ordering to be assembled in about the time the fryer takes to turn golden.
Night, dark wood and gold. Near-black background, midnight blues, cream brush lettering, a cardboard tray lined with greaseproof paper: a brick-street shopfront, not a template.
Specials are yours to change. The owner sees the site as soon as it is created, then adjusts a meal deal, the price of a portion of chips or the extra vinegar on their own.
No relay between fryer and doorstep. Takeaway orders, deliveries and table requests reach the shop directly; no agency, no platform.
From Monkston Park to Lausanne. The software serves restaurants in London, Rabat and Sydney; here the site speaks English, elsewhere the language and currency of the house.

For a fish and chip shop in Milton Keynes, it is a site that looks like a hand-painted sign: a readable menu, takeaway, delivery and booking.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The result: the spirit of the chip shop, a click away

The Moores Fish & Chips website keeps what makes a good chip shop: golden frying, kraft paper, vinegar and simplicity. It keeps the three gestures that matter within reach: ordering takeaway, having it delivered and booking a table.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Moores Fish & Chips home page on a computer: brushed name, kraft labels and a tray of battered fish in front of the storefront

Cards of the kebabs section of Moores Fish & Chips on a computer, beneath the section bar

Fish and chips in a tray with mushy peas and a battered sausage, annotated by hand, on the Moores Fish & Chips home page

Moores Fish & Chips booking form on a computer, navy blue panel between a fishing net and a lantern

Home page menu of Moores Fish & Chips on a phone, in two columns, then a tray of thick chips

Moores Fish & Chips: practical information

Address: 1 Maida Vale, Monkston Park, Milton Keynes MK10 9RF
See the address on Google Maps
Cuisine: Fish and chips, kebabs, burgers and fried chicken
Services: Online ordering for pickup · Delivery · Online table booking · Online payment
Menu sections: Specials & Meal Deals · Fish · Chips & Sauces · Kebabs · Burgers & Wraps · Senior Citizens Specials · Chicken · Pies, Sausages & Sides · Kids Meal · Drinks & Desserts · Extras & Condiments
The restaurant's website: dineora.io/moores-fish-chips

Questions about this project

Who designed the Moores Fish & Chips website?

The Moores Fish & Chips website was designed by Dineora: art direction, home page, online menu, ordering page and booking form.

Can you order from Moores Fish & Chips online?

Yes. The ordering page presents the whole menu: you add your dishes to the basket, choose pickup at the restaurant or delivery, and can pay online.

Can you book a table at Moores Fish & Chips on its website?

Yes. A form opens in a window: full name, phone, e-mail, date, time, number of guests and special request.

How can a chippy take online orders without paying commission?

Through its own website, where the customer picks, pays and either collects or gets delivery. Dineora takes no commission on those orders.

Can a fish and chip shop have a website in English only?

Yes. The site speaks the restaurant’s own language: the Milton Keynes one is in English with its local currency, and the software can add other languages if visitors need them.