Nori, Japanese in Casablanca: the website designed by Dineora

A Japanese restaurant in the heart of the CIL district

Nori is a Japanese and Asian restaurant in the CIL district of Casablanca. Its menu lists more than one hundred dishes spread over fourteen sections: salads, soups, sides, nori rolls, tartares, carpaccio, tacos, starters, yakitori, main dishes, sashimi, chirashi, platters and desserts.

It includes a wakame salad with salmon and tuna, a beef tataki, a salmon soup, a whole series of rolls, from ikura with salmon roe to the eel shrimp roll or the miso salmon, tartares of spicy tuna, salmon with avocado or amberjack, salmon tacos, crostini with prawns, skewers of chicken meatballs, a grilled black cod and platters like the Salmon Lovers. For dessert, the matcha crème brûlée sits alongside the frozen mochi, the vacherin and the green tea panna cotta.

The website sums up the spirit of the place in one line: “L’art du Japon, dans chaque bouchée.”

The challenge: a vast Japanese menu, a refined identity

A menu of this breadth, with its inventively named rolls, tartares, sashimi and platters to share, needs to be organized with care so that people can find their way. The elegance of a very restrained logo also had to be conveyed, with fine letters and a single orange circle drawn with a brush, without falling into postcard decor.

Finally, the website had to serve three uses: ordering takeaway, getting a delivery or booking a table, each within reach.

Nori home page on a smartphone: platter of sushi, four values in orange and “Bienvenue chez Nori”

Art direction board for the Nori website

Black, vermilion orange and copper ornaments

Everything starts from the logo: the name Nori in fine cream letters, whose “o” is an orange circle drawn in a single gesture, like an ensō. The palette follows from it, deep black, vermilion orange, cream, with copper reflections and a dark green navigation plate with golden foliage.

The visuals present the dishes in majesty on dark backgrounds: two rolls filled with shrimp and avocado, topped with grilled fish and a touch of white sauce, set on a gray plinth in front of orange blades; slices of salmon, makis, colorful rolls and breaded shrimp on a black stone; rolls and salmon on a white platter, in a dining room with large bay windows; a takeaway box filled with spring rolls and a bowl.

The headings are written in fine, spaced capitals, often in orange, and orange line pictograms, a steaming bowl, a torii, a heart, set the rhythm of the values put forward.

A restrained home page, from the luminous logo to the culinary journey

The home page opens on the logo, the words “Restaurant japonais” and the tagline, above a platter of rolls and sashimi. On either side, short phrases frame the scene: “Ingrédients frais & sélectionnés”, “Saveurs authentiques”, “Préparés à la minute” on one side, “Sushis & maki” and “Service attentionné” on the other. In the background, the restaurant’s luminous totem shines in the night.

Further down, a row of four values, “Excellence”, “Créativité”, “Authenticité” and “Passion”, comes before the sentence “Votre voyage culinaire commence ici. Bienvenue chez Nori.” Next come scenes of the dining room and the dishes, then a footer on a dark background where the logo sits between a platter of sushi, chopsticks, a bowl of sesame and orange foliage.

Nori home page on a computer: four values illustrated with orange pictograms, “Bienvenue chez Nori”, then dining room and takeaway box

The Nori ordering page on a laptop and a phone

An online menu under a copper ensō

The Menu & Commander page changes material: worked black leather, run through with copper scrolls where makis, sushi and slices of citrus nestle. The orange circle of the logo sits at the top in a chiseled medallion, above the title “Menu & Commander” written with a brush.

The menu is read on parchment panels framed by bronze ornaments, with section titles traced in midnight blue ink: “Salades”, “Tartares” and more. Each dish shows its name, a short description, its price and a small lacquered button marked with an orange cross to add it to the basket. A strip of sections at the top of the screen leads straight to the nori rolls, the yakitori or the desserts.

Guests build their basket, choose to pick up the order at the restaurant or have it delivered, and can pay online.

Nori Menu & Commander page on a computer: black leather decorated with copper, orange medallion and parchment panels

Salades section of Nori on a smartphone, parchment panel and basket bar ringed with copper

Nori's menu: a few dishes

Dishes as they appear on Nori's online menu, with the restaurant's own names, descriptions and prices.

Salades
Wakame Saumon Thon
Salade d'algues wakame, saumon et thon
80 MAD
Soupes
Soupe Saumon
Soupe au saumon
60 MAD
Accompagnements
Salade de Choux
Salade de chou assaisonnée
30 MAD
Nori Rolls
Roll Ebi Safran
Roll aux crevettes et safran
120 MAD
Tartares
Thon Épicé
Tartare de thon épicé
70 MAD
Carpaccio
Saumon
Carpaccio de saumon
80 MAD
Tacos
Saumon
Taco au saumon
65 MAD
Starters
Crostini Gambas
Crostini aux gambas
85 MAD
Yakitori
Boulettes de Poulet
Brochettes de boulettes de poulet
35 MAD
Plats
Black Cod
Cabillaud noir grillé
290 MAD
Sashimi
Saumon
Sashimi de saumon frais
45 MAD
Chirashi
Thon
Bol de riz sushi garni de thon frais
65 MAD

Booking a table under an aurora

The booking form is a scene in its own right. On a computer, it sits in a dining room at night, between a platter of rolls, a black ceramic and a branch of cherry blossom, on a panel with the reflections of an aurora, green and purple. The title “Réservations”, in fine capitals, is followed by the words “Votre table” and a short invitation.

The fields ask for the full name, phone, e-mail, date, time, number of guests and a special request. Everything fits on a single screen, next to a box that recalls the restaurant’s contact details, and an orange button decorated with sushi sends the request.

The Nori website on a phone resting on a set table

On a smartphone, a different setting for the booking

On a smartphone, the dark green navigation plate moves to the bottom of the screen with two pictograms, home and order. The home page recomposes in portrait: logo, tagline and phrases frame the luminous totem, then the dishes stack up, followed by the four values.

The order page keeps its parchment panels at full width, with the strip of sections at the top and a basket bar ringed with copper at the bottom. The booking form adopts a setting of its own on a smartphone: a black panel with gold and green titles, kraft-paper-colored fields, a bonsai, cherry blossoms and the aurora in the background.

Nori booking form on a smartphone: black panel with gold titles, kraft-colored fields, bonsai and aurora

Nori Rolls section on a smartphone, strip of sections at the top and basket bar at the bottom

A website prepared for searches in Casablanca

The website answers the searches people make to eat Japanese food in Casablanca: a Japanese or Asian restaurant, an address in the CIL district, the Nori menu, or even tacos and carpaccio, two sections of its menu. The page title, its description, its texts and its structured data present Nori, its district, its city and its cooking consistently, for visitors and search engines alike.

A detailed presentation page complements the home page, and the complete menu can be read as text on the order page. No one can promise a place in Google: the work consists of giving search engines accurate, structured and consistent information.

A website for a Japanese restaurant in Casablanca: sushi, yakitori, delivery and booking

A modern Japanese restaurant mixes genres: house rolls, tartares, carpaccios, sashimi, chirashi, yakitori, black cod, prawn crostini, platters to share. A sushi restaurant website in Casablanca has to sort more than a hundred dishes without losing the visitor, offer takeaway or delivery ordering and book a table for the evening. What Dineora brings:

A restaurateur’s cost. Well below a web agency, and no commission on takeaway or delivery orders.
Served before the green tea. The restaurant’s name is enough to bring up the menu, visuals, order pages and booking.
One orange circle as signature. The logo’s “o”, drawn like an ensō, governs the deep black, vermilion orange and cream of the site: an identity, not a theme.
A menu that moves with the market. The owner sees the site once created, then rewrites a roll, a sashimi of the day or a price personally.
From counter to courier, nobody else. Takeaway orders, deliveries and bookings reach Nori; no agency, no platform.
From the CIL to Sydney. The software also serves tables in Lisbon, Lausanne or London, in several languages and each one’s currency.

For a Japanese restaurant in Casablanca, it is a site both dark and luminous, where every roll has its place and ordering and booking happen without detour.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The result: the elegance of a logo, carried across a whole website

The Nori website takes up the restraint of its logo, a fine name and an orange circle, and carries it from the first screen to the booking form. It lets visitors read a very broad Japanese menu without making it confusing, and keeps ordering, delivery and booking within reach. That is what Dineora aims for with every restaurant: a website that looks like it.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Nori menu on a computer: Nori Rolls and Tartares sections on parchment, strip of sections at the top

Nori booking form on a computer: panel with aurora reflections, platter of rolls and cherry blossoms

Nori: practical information

Address: Nori Sushi, 8 Rue d'Ifrane, Casablanca 20250
See the address on Google Maps
Cuisine: Japanese and Asian
Services: Online ordering for pickup · Delivery · Online table booking · Online payment
Menu sections: Salades · Soupes · Accompagnements · Nori Rolls · Tartares · Carpaccio · Tacos · Starters · Yakitori · Plats · Sashimi · Chirashi · Platters · Desserts
The restaurant's website: dineora.io/nori-casablanca

Questions about this project

Who designed the website of Nori in Casablanca?

The website of Nori, a Japanese restaurant in the CIL district, was designed by Dineora: art direction, home page, online menu, order page and booking form.

Can you order from Nori online?

Yes. The Menu & Commander page presents the whole menu by section: you add your dishes to the basket, then choose pickup at the restaurant or delivery, with the option to pay online.

Can you book a table at Nori on its website?

Yes. The booking form fits on a single screen: full name, phone, e-mail, date, time, number of guests and special request.

How do you let customers order from a sushi menu of over a hundred dishes without getting lost?

By splitting it into families, rolls, sashimi, yakitori, platters, with an image for the star dishes and an order that fills in a few taps. Dineora composes it from the restaurant’s name.

Can a Japanese restaurant deliver without a delivery app?

Yes. Delivery orders arrive through the restaurant’s own site and straight to it, with no commission from Dineora and no app in the middle.