Case study

O'Wok · Blois

O’Wok: a black and gold website for an all-you-can-eat buffet in Blois, between wok, grill and sushi

In Blois, O’Wok is an all-you-can-eat buffet where guests move from sushi to wok dishes and grilled skewers. Dineora designed a black and gold website that unfolds the buffet like a film as you scroll, then presents a very full menu and a booking form.

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The O'Wok website shown on a laptop and a phone
Restaurant
O'Wok
Location
Blois
Cuisine
All-you-can-eat Asian buffet: wok, grill and sushi
Designed by Dineora
Website, online menu, table booking

An all-you-can-eat Asian buffet in Blois

O’Wok is an all-you-can-eat Asian buffet in Blois that brings together three worlds: the wok, the grill and sushi. The site sums it up in one sentence: “Ici, tout est à volonté.” The cold counter lines up salmon nigiri, maki, California rolls and sashimi on a bed of ice; the hot buffet presents stir-fried noodles, vegetables and meats in stainless steel trays; the grilled skewers arrive glazed and golden.

The online menu details several buffet options, including one for children, then a long list of drinks: cocktails with or without alcohol, from the mojito to the virgin mojito, aperitifs, beers such as Tsingtao, digestifs, jasmine green tea and herbal teas, and a wine list featuring several Loire appellations, Cheverny, Saumur-Champigny, Saint-Nicolas-de-Bourgueil, Chinon, alongside a champagne and wines by the carafe. There are also à la carte dishes, such as a salmon avocado chirashi, a chicken salad or vinegared rice.

The challenge: making abundance readable

An all-you-can-eat buffet promises choice: rows of sushi, stir-fried dishes, grilled meats, seafood on ice. The risk, on screen, is to line up images with no common thread. For O’Wok, the goal was to convey this abundance while keeping a clean staging, where each world of the buffet has its place.

The site also had to organize a very full drinks and wine list, and keep booking a table within reach on every screen: the two buttons, Réservation and Commander, stay fixed at the top right throughout the whole journey.

O’Wok home page on a smartphone: painted Réserver and Commander buttons, title “Ici, tout est à volonté.” and golden logo
O’Wok home page on a smartphone: “Sushis à volonté” card of the cold buffet, counter of maki and nigiri
Art direction board for the O'Wok website

A black and gold art direction

The palette comes down to two colors: the black of marble and lacquer, and gold, laid on in flakes of leaf and brushstrokes, with the blue of the counter’s neon lights and a few reds, those of the lanterns and maple leaves. The visuals show the buffet up close: a sushi counter lit in blue, glazed skewers on a black plate, a bowl of stir-fried noodles with green beans and peanuts in front of the hot buffet trays, two salmon nigiri set beside a translucent block on a marble table, in a dining room with openwork golden panels.

The large headings alternate a massive golden serif typeface and a brush script, also golden, for hooks such as “Votre bol, vos envies.” The logo, a golden-yellow medallion in which a calligraphic sign ends in a fork, carries the words “Restaurant buffet”. The Réservation and Commander buttons are painted like plaques of black lacquer ringed with gold, in the world of the place.

A home page that moves like a film

On a computer, the home page is a film that moves forward as you scroll. It opens on the sushi counter and the grilled skewers, with “Ici, tout est à volonté.” and a simple invitation: grilled skewers, sushi, wok, “servez-vous, on s’occupe du feu”. As you scroll, the text fades into gold dust, then the hot buffet appears with “Votre bol, vos envies.”, before the dining room with its golden panels.

What follows takes the form of large black cards bordered in gold, which slide in one after another: “Sushis à volonté” for the cold buffet, “Le feu du wok” for the skewers and stir-fried shrimp, then, on a smartphone, a display of seafood, whelks and shrimp on ice.

The O'Wok ordering page on a laptop and a phone

An online menu between golden waves and koi carp

The ordering page opens under a medallion in which a Japanese gate is cut out against a sun, above the title “Menu & Commander” brushed in ink. The very dark decor is animated by golden waves, koi carp, golden flowers, red maple leaves and lanterns, and bordered with dishes: salmon maki, stir-fried noodles, baskets of steamed dumplings, skewers.

Each section sits on a sheet of parchment with torn edges, titled in red capitals: “Buffet à volonté”, “Vins rouges”, “Vins rosés”. Each option, dish or drink appears with its visual, its price and often a note on the appellation or the estate. An orange button decorated with a dragon and a wave adds it to the basket, and a navigation bar gives access to all the sections, from the buffet to the champagne.

O’Wok menu on a smartphone: all-you-can-eat buffet options on parchment and basket bar at the bottom of the screen

O'Wok's menu: a few dishes

Dishes as they appear on O'Wok's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

Booking under the lanterns

The Réservation button opens a form painted like a black lacquer panel, framed in gold, scattered with red flowers and interlacing in the corners, with two red lanterns on either side of the title “Réservations”, written in golden capitals above the name O’Wok.

It fits on a single screen and asks for the essentials: full name, phone, e-mail, date, time, number of guests and a special request. The fields have the tint of old paper, and the confirmation button picks up the black and gold plaque of the site’s other buttons.

The O'Wok website on a phone resting on a set table

Designed for the smartphone

On a smartphone, the two painted buttons, Réserver and Commander, stay side by side at the top of the screen. The title “Ici, tout est à volonté.” takes the full width above the logo medallion and the skewers. The black and gold cards of the story run full height, with the image above the text: the cold buffet, then the seafood display.

The ordering page stacks its parchment sheets in a single column; a chevron unfolds the detail of each option, the section bar scrolls horizontally at the top of the screen, and the “Panier” bar stays fixed at the bottom with its total. The booking form lines up its fields in a single column.

O’Wok booking form on a smartphone: fields in a single column and black and gold Réserver button
O’Wok menu on a smartphone: hot drinks and red wines, section bar at the top of the screen

A site prepared for local searches

The page title and its description present O’Wok as an all-you-can-eat wok and grill buffet in Blois, with its Asian cooking and its sushi, and the home page texts use the same words: wok, grill, sushi, all you can eat. The restaurant, its town and its formula are described clearly and consistently, for visitors and search engines alike.

The full menu, buffet options and drinks included, can be read as text on the ordering page. No one can promise a place on Google: the work consists in giving search engines accurate, structured and consistent information.

A website for an all-you-can-eat Asian buffet in Blois: wok, grill and sushi

An all-you-can-eat Asian buffet lives on abundance, and an all-you-can-eat restaurant website has to make it readable: sushi and sashimi from the cold counter, stir-fried noodles and meats from the hot buffet, grilled skewers, a children’s option, lunch and dinner alike. In Blois, O’Wok adds a long drinks list, cocktails, sake, beers, wine by the jug, champagne, and groups of friends who want to book before they walk in.

  • A budget with no fireworks: a buffet restaurant has no need to pay an agency, and the lunch or dinner table booked on the site leaves no commission to a third party.
  • Ready within minutes: the name O’Wok is enough for the sections to appear, from the buffet to the wines, with their painted visuals.
  • Black, gold and lacquer: red lanterns, koi carp and golden waves belong to this room; no other Asian restaurant got the same scenery.
  • In sight from day one: the owner adjusts the lunch buffet, a cocktail or the price of a jug personally, without asking anyone.
  • Booking with no broker: tables requested through the form reach the restaurant’s own till, with no agency or booking site to pay.
  • From Blois to London: a restaurateur in Sydney, Rabat or Lausanne uses the same software, in their own language and currency.

For an Asian restaurant in Blois, a well-composed buffet website makes people want to sit down at the counter before they have even booked.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The outcome: the abundance of the buffet, put in order

The O’Wok website shows a generous buffet without getting lost in it: black and gold set the tone, the film of the home page moves from one world to the next, and the menu sorts options, drinks and wines section by section. Booking stays one gesture away on every screen. That is the ambition of every website designed by Dineora: a website in the image of the restaurant, with its menu and its bookings.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

O’Wok home page on a smartphone: display of whelks and shrimp on ice, in a black and gold card

O'Wok: practical information

Address
42-44 Rue du Maréchal de Lattre de Tassigny, 41000 Blois
See the address on Google Maps
Cuisine
All-you-can-eat Asian buffet: wok, grill and sushi
Services
Online table booking · Online payment
Menu sections
Buffet à volonté · Cocktails sans alcool · Cocktails avec alcool · Apéritifs · Bières · Digestifs · Sodas et eaux · Boissons chaudes · Vins rouges · Vins rosés · Vins blancs · Champagne · Vin en pichet · Sushi maki à emporter
The restaurant's website
dineora.io/owok-blois

Questions about this project

Who designed the website of O’Wok in Blois?

The website of O’Wok was designed by Dineora: art direction, a home page as a film that plays as you scroll, an online menu and a booking form.

Can you browse the O’Wok menu online?

Yes. The ordering page presents the all-you-can-eat buffet options, the cocktails, beers and hot drinks, the red, rosé and white wines, the champagne and the à la carte dishes, each with its visual and its price.

Can you book a table at O’Wok on its website?

Yes. The Réservation button, at the top of every screen, opens a form on a single screen: full name, phone, e-mail, date, time, number of guests and special request.

Do you need an agency to build the website of an all-you-can-eat restaurant?

No. Dineora builds the site from the restaurant’s name: buffet menu, drinks, wines and booking form are ready within minutes, and the owner keeps control.

How can a buffet restaurant take bookings without paying a commission?

The form on the site sends each request straight to the restaurant. No platform steps in, so nothing is taken from the covers.

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