Case study

Napul'è · Boussu

Napul’è: Neapolitan pizzas and grilled dishes in Boussu, under the glow of an amber neon

In Boussu, Napul’è brings Neapolitan pizza and grilled dishes together under one sign. Dineora designed a website that plays on both registers, the warmth of a dark wooden counter lit by neon and the imagery of Naples, from Vesuvius to the Italian colors, before leading to an illustrated online menu.

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The Napul'è website shown on a laptop and a phone
Restaurant
Napul'è
Location
Boussu
Cuisine
Neapolitan pizzeria and grill
Designed by Dineora
Website, online menu

A pizzeria that gives the grill its due

Napul’è presents itself as a restaurant, pizzeria and grill in Boussu, Belgium. Its name looks toward Naples, and the website speaks of Neapolitan flavors, pizzas prepared over a wood fire and generous grilled dishes.

The online menu stays compact, a little more than twenty dishes spread over six sections: starters, pizzas, main dishes, grilled meat and fish, desserts and a section for children. Starters include a homemade beef carpaccio, cheese croquettes, garlic snails or a fried fish platter, followed by a homemade steak tartare, hamburgers, a Milanese cutlet, grilled prawns, breaded cod with lemon sauce, and homemade tiramisu for dessert. The youngest guests have their surprise ice cream and their Nutella crêpe.

The character of the place lives in a motto displayed from the opening screen: “Pizza · Grillades · Plaisir”.

“Notre histoire” section of Napul’è: toppings falling onto pizza dough, on an orange background

The challenge: marrying the pizzeria and the grill

A house that serves both Neapolitan pizzas and grilled cuts of meat risks blurring its image: too Italian for the grill, too brasserie for the pizzeria. The aim was to show both at a single glance, without one erasing the other.

From the very first screen, the website therefore sets side by side a pizza with a spotted crust and a seared cut of beef, then unrolls the Neapolitan world, before presenting a clear menu where pizzas, main dishes and grilled dishes each have their own section.

Napul’è home page on a smartphone: neon “Régalez-vous à Boussu”, pizza, grilled beef and golden navigation bar
Art direction board for the Napul'è website

Amber neon, dark wood and memories of Naples

The palette starts from charred wood and dark brick, warmed by the amber glow of a neon sign and filament bulbs. The large illuminated sign “Régalez-vous à Boussu” sets the tone, with its slice of pizza drawn in line. Further down, the website shifts to a bright orange, then returns to black on the menu page, where the gold of the scrolls answers the red of the tomatoes.

The visuals stage the cooking of both registers: a margherita pizza with basil, a cut of beef grilled with rosemary on a slate, a pot of fries with its sauce, black napkins and coasters bearing the name Napul’è. On a slate, the Colosseum and Vesuvius are sketched in gold, around a cream medallion where the name is written in red cursive letters, underlined with a green, white and red stroke.

The main headings use a classic, contrasted and elegant serif. The buttons, like the Menu button, are orange pads surrounded by pizzas, tomatoes, mozzarella and a small volcano.

A home page that moves from neon to the pizza workshop

The home page is explored in several tableaux. The first is the neon, “Régalez-vous à Boussu”, in front of the pizza and the cut of beef. Next comes a menu painted on a black background, under the restaurant medallion and the line “Restaurant Pizzeria Grillades Boussu”, detailing pizzas and pastas in two boxes with red and green banners.

The website then switches to orange: under the title “Notre histoire”, toppings rain down on pizza dough, and a short text evokes Italian tradition and the wood fire. A “Notre carte” section sums up the offer, Neapolitan pizzas, grilled dishes, antipasti and homemade desserts, next to views of the dining room, wooden tables and dark chairs. Further down appears the white façade, with a black sign decorated with a pizza.

“Notre carte” section of Napul’è: loaded pizza on an orange background, views of the dining room and illustrated Menu button
The Napul'è ordering page on a laptop and a phone

An online menu between Vesuvius and golden scrolls

The menu page opens on a large nighttime illustration: smoking Vesuvius above the bay, framed by golden scrolls, bunches of tomatoes, basil, a mandolin and a brick oven. Under the line “Menu & Commander”, the menu unfolds on a black background, section by section: starters, pizzas, main dishes, grilled meat and fish, desserts, children.

Each dish appears with its cut-out visual, its name, its price and, often, its ingredients, like those of the homemade hamburger or the steak tartare. A round orange button, decorated with pizzas and tomatoes, adds the dish to the basket, and a strip of sections stays available at the top of the screen to jump straight to the grilled dishes or the desserts.

Napul’è menu page on a computer: illustrated Vesuvius, golden scrolls, tomatoes and the Entrées and Pizzas sections
Napul’è menu on a smartphone, Entrées section, with the basket bar decorated with Vesuvius

Napul'è's menu: a few dishes

Dishes as they appear on Napul'è's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

On a smartphone, a golden bar and a single-column menu

On a smartphone, the neon “Régalez-vous à Boussu” takes the full width, above the pizza, the cut of beef and the fries. Navigation moves to the bottom of the screen, in a golden bar stamped with three pictograms, home, menu and order, framed by laurels. The orange sections then stack up, with the dining room and the text “Saveurs napolitaines”.

The menu switches to a single column, against a drawn interior: arches, pendant lamps, bottles and an amphora. The descriptions can be read in full next to each visual, and the basket bar, decorated with Vesuvius, tomatoes and a mandolin, stays at the bottom of the screen while reading.

The Napul'è website on a phone resting on a set table

A website prepared for searches in Boussu

The website is designed for people looking in Boussu for a pizzeria, Neapolitan pizzas, a grill restaurant or simply the name Napul’è. The page title, its description, its texts and its structured data present the house, its town and its double specialty in the same words, for visitors and search engines alike.

The complete menu can be read as text on the online menu page, dish by dish, with its ingredients. No website can be promised a place in Google: the work consists of giving search engines accurate, structured and consistent information.

Napul’è home page further down: pizza on an orange background, then the white façade with a black sign decorated with a pizza

A website for a Neapolitan pizzeria in Boussu: pizzas, grills and an illustrated online menu

A Neapolitan pizzeria that also grills tells two kitchens at once: margherita and regina from the oven, but also house beef carpaccio, cheese croquettes, grilled prawns, a mixed fish plate, crème brûlée and a surprise ice cream for children. A pizzeria website in Boussu has to open on an online menu readable without zooming, keep its six sections apart, from starters to the kids’ page, and accept online payment. What Dineora puts on the scale:

  • A pizzeria’s price, not an agency’s. Much cheaper than a web agency, and no commission on payments taken online.
  • Into the oven in a few minutes. Just give the name Napul’è: the illustrated menu, the visuals and the pages of the site assemble themselves.
  • Naples on a burnt-wood counter. Amber neon, filament bulbs, Vesuvius and the Colosseum sketched in gold on slate: the house’s own world, not a spare theme.
  • The menu at the mercy of the market. The owner opens the site as soon as it exists, then changes a pizza, a price in the grills section or a dessert alone.
  • No link between table and oven. Online payments go straight to the restaurant; no agency or platform steps in.
  • From Boussu to Lisbon or Sydney. The same software is used in Lisbon, Lausanne or Sydney, in several languages and in each establishment’s currency.

For a pizzeria in Boussu and the Borinage, it is a site that joins the Neapolitan oven and the grill, with an illustrated menu that sharpens the appetite.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · QR code menu for restaurants

The result: pizza and grill in the same setting

The Napul’è website embraces its two faces. It welcomes visitors under a warm neon, tells the story of Naples in small touches, from Vesuvius to the tricolor, and arranges a short menu in clean sections. That is what Dineora aims for with every restaurant: a website that looks like it and leads straight to its menu.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Napul’è home page on a computer: amber neon “Régalez-vous à Boussu”, margherita pizza, grilled cut of beef and fries on dark wood
Napul’è menu on a computer: Plats and Grillades & Poissons sections on a black background, strip of sections at the top
Napul’è painted menu on the home page: medallion with the restaurant name, sketched Colosseum and Vesuvius, framed by pizzas and pastas
Plats section of Napul’è on a smartphone, readable ingredients, strip of sections and basket bar
“Saveurs napolitaines” section of Napul’è on a smartphone: dining room with wooden tables, text and illustrated buttons on a pizza

Napul'è: practical information

Address
Rue Guérin 20, 7300 Boussu
See the address on Google Maps
Cuisine
Neapolitan pizzeria and grill
Services
Online payment
Menu sections
Entrées · Pizzas · Plats · Grillades & Poissons · Desserts · Enfants
The restaurant's website
dineora.io/napule-boussu

Questions about this project

Who designed the website of Napul’è in Boussu?

The Napul’è website was designed by Dineora: art direction, home page and illustrated online menu.

Can you view the Napul’è menu online?

Yes. The menu page presents all the dishes by section, starters, pizzas, main dishes, grilled meat and fish, desserts and children, with a visual and a price for each.

What kind of cooking does Napul’è serve?

Napul’è presents itself as a pizzeria and grill restaurant: Neapolitan pizzas, grilled meat and fish, starters, hamburgers, homemade desserts and a section for children.

Why should a pizzeria own a website rather than rely on a directory listing?

Because its own site shows the whole menu, the images of its dishes and its atmosphere, without a directory’s framing. Dineora creates it from the restaurant’s name alone, and the owner updates it personally.

Can a pizzeria take online payment without paying a middleman’s commission?

Yes. Payment goes through the restaurant’s own site, and Dineora takes no commission on orders.

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