Case study

De Vimaen Thai Cuisine - Sushi · Roeselare

De Vimaen Thai Cuisine - Sushi: a website of gold, dark wood and orchids for a journey to Thailand

In Roeselare, Belgium, De Vimaen brings Thai cuisine and sushi together. Dineora designed a website in Dutch that opens on the restaurant’s table, then leads to a menu adorned with gold, takeaway ordering and table booking.

Build my restaurant's websiteSee the live website
The De Vimaen Thai Cuisine - Sushi website shown on a laptop and a phone
Restaurant
De Vimaen Thai Cuisine - Sushi
Location
Roeselare (Roulers)
Cuisine
Thai and sushi
Designed by Dineora
Website, online menu, takeaway ordering, booking

Thai cuisine and sushi in Roeselare

De Vimaen Thai Cuisine - Sushi is a restaurant in Roeselare, Belgium, that brings two cuisines together: Thai cuisine and sushi. Its website, written in Dutch, announces it on the very first screen, just under the title.

The online menu opens on the soups, with the Tom Kha Phla, a coconut broth with sea bass, mushrooms, lemongrass, galangal, coriander and lime. It continues with a very full bar menu: house Thai cocktails, such as the Vimaen Thai, the house Mai Tai; gins; beers, from the Thai Singha to the Westmalle; non-alcoholic cocktails, such as the Mango Mule with mango and ginger; aperitifs, sparkling wines, house wine, digestifs, coconut water, teas and spiked coffees.

The character of the place shows from the home page: a dining room with dimmed lights, platters of sushi and a golden logo where a crowned figure rests on swirls of clouds.

Box of sushi, sashimi and shrimp nigiri, under the title “Momenten om te delen” devoted to the house cocktails

The challenge: two cuisines, a journey and a long bar menu

The restaurant presents itself as a culinary journey through Thailand, while giving sushi a leading place. The website had to hold these two identities together and make people want to sit down in a warm dining room.

The online menu raises another question. It has fifteen categories, from soups to special coffees, and a long list of cocktails, aperitifs and wines. It had to be easy to browse, on a smartphone as well as on a computer, while keeping the two useful actions within reach: booking a table and ordering takeaway.

De Vimaen home page on a smartphone: golden logo and title “Een culinaire reis door Thailand” over a mango roll
Blue cocktail on ice in a stemmed glass, on the De Vimaen home page on a smartphone
Art direction board for the De Vimaen Thai Cuisine - Sushi website

Aged gold, dark wood and orchids

The palette combines a near-black brown, aged golds and the cream of old paper. The home page titles are set in a fine, slender serif in cream, where the italic highlights a few words; on the ordering page, “Menu & Bestellen” is written in golden letters drawn as if with a brush, beneath a golden lotus and arabesques.

The visuals come from the table: sushi rolls topped with mango on a long white platter, salmon and tuna sashimi, shrimp nigiri, a blue cocktail on ice. The decor of the ordering page composes a still life around the menu: purple orchids, lemongrass, red chilies, limes, chopsticks and sushi on slate, on a background of golden foliage.

The Menu button is a dark plaque with golden letters, framed by sushi, flowers and chopsticks. On the ordering page, each category becomes a cream leaflet held by brass studs, in a carved wooden frame.

A home page in a few scenes

The home page opens on a close-up of mango sushi rolls on a wooden table, with the restaurant name and a title in Dutch, “Een culinaire reis door Thailand”: a culinary journey through Thailand. The golden logo sits at the top left, the Menu button at the top right.

Further down, the scenes follow one another in a dimly lit dining room, crossed by a large dark curve. “Authentieke smaken” presents the soups, such as the Tom Kha Phla, in front of platters of sushi and sashimi; “Momenten om te delen” highlights the house Thai cocktails, in front of a box of nigiri and sashimi. Lower down, cream cards with burgundy titles, laid on a wooden table among grilled vegetables and spices, detail the drinks.

Light wooden planks on the De Vimaen home page, with a window offering to notify visitors of the restaurant’s news
The De Vimaen Thai Cuisine - Sushi ordering page on a laptop and a phone

An online menu for takeaway ordering

The ordering page opens under its golden lotus, on a dark background of golden foliage framed by orchids, chilies and limes. A bar fixed at the top of the screen lists the menu categories — house Thai cocktails, gins, beers, non-alcoholic cocktails, aperitifs, sparkling wines, house wine, cold drinks and the rest — and underlines in gold the one you are viewing.

On a computer, the leaflets are read in two columns. Each line gives the name of the drink or dish, its description when there is one, its price and an add button shaped like a label. The customer builds the basket, pays for the order online, then comes to collect it at the restaurant.

“Menu & Bestellen” page on a computer: golden lotus, orchids, chilies and cards framed in carved wood
De Vimaen ordering page on a smartphone: soups and house Thai cocktails on a cream leaflet, basket bar at the bottom

De Vimaen Thai Cuisine - Sushi's menu: a few dishes

Dishes as they appear on De Vimaen Thai Cuisine - Sushi's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

Booking a table on a golden panel

The booking form opens in a window painted in the colors of the place: a dark, aged panel, edged with golden lines, titled with the restaurant name and decorated with a lotus. It asks for the essentials, in Dutch: full name, phone, e-mail, date, time, number of guests and special request. Each field looks like a strip of old paper, and the “Reservering” button is surrounded by frangipani flowers, an orchid, chilies and chopsticks.

On a computer, the panel sits between a dish of sushi in front of a brick wall and a dining room lit by lanterns and candles. The request goes straight to the restaurant, from its own website.

The De Vimaen Thai Cuisine - Sushi website on a phone resting on a set table

On a smartphone, the same decor in one column

On a smartphone, the home page rearranges itself vertically: the golden logo at the top left, the menu button in its flowered frame on the right, and the title “Een culinaire reis door Thailand” stacked in the center, above the mango roll framed in close-up. Further down, a blue cocktail on ice fills the whole width of the screen.

The ordering page switches to one column: the leaflets take the full width, a small arrow unfolds the description of each line, and the “Winkelmandje” bar, the basket, stays pinned at the bottom of the screen between two golden ornaments. The booking form stacks its fields one under the other.

De Vimaen booking form on a smartphone: fields stacked on a dark and golden panel, “Reservering” button
De Vimaen aperitifs on a smartphone, with label-shaped add buttons and the golden basket bar

A website prepared for local searches

The website is built around the searches people make, in Dutch, in Roeselare: a restaurant in town, a place for lunch, a Thai restaurant, Thai cuisine, sushi and its menu, Thai dishes or sushi to take away, a tom soup or a gin. The page title, its description, its texts and its structured data present the restaurant, its city, its two cuisines and its menu precisely.

A detailed presentation page complements the home page, and the full menu remains readable as text on the ordering page. Nobody can guarantee a position on Google: the work consists of giving search engines accurate, structured and consistent information.

Cream cards with burgundy titles and golden ornaments on a wooden table: aperitifs, sparkling wines and house wine

A Thai and sushi restaurant website in Roeselare: Dutch-language menu, bar list and bookings

A Thai restaurant with sushi marries two cuisines and a proper bar: Tom Kha soup, mango rolls, house Thai cocktails, gins, beers, wines. In West Flanders, its Thai restaurant website must speak Dutch to its guests, sort fifteen sections without sacrificing one, and offer sushi and Thai dishes to take away, with table booking in the same place.

  • A restaurant’s budget: no agency quote to settle, no commission on takeaway dishes, which the house collects online.
  • Ready before the first service: the establishment’s name is enough, and the menu, visuals and ordering pages come out in a few minutes.
  • Aged gold and orchids: gilded lotus, dark wood, a still life of chillies and lemongrass, not one more template.
  • A bar that renews itself: the owner swaps a gin, a cocktail or a price personally, and guests see it at once.
  • From Tom Kha to the counter: orders and bookings reach De Vimaen directly, with no platform or agency between them.
  • Roeselare, Brussels, London: the same software works in several languages and shows the house currency.

For a Thai restaurant in Roeselare, that is a culinary journey that starts on the screen and ends at the table.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The result: a journey that leads to the table

The website of De Vimaen Thai Cuisine - Sushi holds its two cuisines and its bar together in a single decor of gold, wood and orchids. It invites you to travel from the first screen, then makes the menu easy to browse, takeaway ordering simple to pay for and booking within reach, on a smartphone as well as on a computer.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

De Vimaen home page on a computer: sushi rolls topped with mango and the title “Een culinaire reis door Thailand”
De Vimaen aperitif menu on a computer, in two columns, under the category bar
Platters of sushi and sashimi in a dimly lit dining room, under the title “Authentieke smaken”
De Vimaen booking form on a computer: dark panel with golden lines, between a dish of sushi and a dining room with lanterns
Light wooden plank background on the De Vimaen home page on a smartphone

De Vimaen Thai Cuisine - Sushi: practical information

Address
Sint-Amandsstraat 30, 8800 Roeselare
See the address on Google Maps
Cuisine
Thai and sushi
Services
Online ordering for pickup · Online table booking · Online payment
Menu sections
Soepen · Huisbereide Thaise Cocktails · Gins · Bieren · Alcoholvrije Cocktails · Aperitieven · Bubbel · Huiswijn: Wit / Rood / Rosé · Zoete Witte Wijn · Frisdranken · Digestieven · Thaise Koude Dranken · Warme Dranken · Thee
The restaurant's website
dineora.io/vimaen-thai

Questions about this project

Who designed the website of De Vimaen Thai Cuisine - Sushi?

The website of De Vimaen Thai Cuisine - Sushi was designed by Dineora: art direction, home page, online menu, takeaway ordering page and booking form.

Can you order takeaway from De Vimaen online?

Yes. The ordering page presents the online menu, from soups to house Thai cocktails: you add your choices to the basket, pay online, then collect the order at the restaurant.

Can you book a table at De Vimaen on its website?

Yes. The booking form asks for the full name, phone, e-mail, date, time, number of guests and an optional special request.

Do you need an agency to build the website of a Thai restaurant that also serves sushi?

No. The restaurant’s name is enough to get a menu sorted into sections, with soups, sushi and drinks, in the language of the place. The owner then edits every line personally.

How can a restaurant receive bookings and payment for takeaway dishes without commission?

The booking form and the basket sit on the restaurant’s own site. Requests and payments reach the house directly, with no intermediary.

More of our work

All case studies