Case study

El Tarrastro · Tuxtepec

El Tarrastro: the embers and the shared table of a Tuxtepec grill house

In Tuxtepec, in the Bugambilias neighborhood, El Tarrastro puts its cooking under one motto, “Carne y Fuego”. Dineora designed a website that keeps the warmth of a candlelit dinner, around grilled meats, paella and sharing boards, and leads straight to the menu, ordering and table booking.

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The El Tarrastro website shown on a laptop and a phone
Restaurant
El Tarrastro
Location
Tuxtepec, Bugambilias
Cuisine
Grill house, grilled meats
Designed by Dineora
Website, online menu, takeout ordering, delivery, table booking

A grill house in the Bugambilias neighborhood

El Tarrastro is a grill house in the Bugambilias neighborhood of San Juan Bautista Tuxtepec, in the state of Oaxaca. Under its name, a motto: “Carne y Fuego”, meat and fire. The menu starts at the grill: juicy charcoal-cooked arrachera, rib eye, porterhouse, sirloin. It then extends to the sea, with the fish of the day cooked over embers and garlic shrimp, to beef, chicken or shrimp fajitas, to arrachera, rib eye, sirloin, shrimp or fish tacos, and to quesadillas.

There are also soups and salads, with the soup of the day, starters such as guacamole with onion, cilantro and lime, side dishes, drinks and desserts: homemade caramel flan, chocolate cake, rice pudding with cinnamon. A section of its own is devoted to the special Sunday dish, a mixed paella with shrimp, mussels, octopus, crab and chorizo, prepared to order. The website is written in Spanish.

The challenge: conveying the fire and the shared table

A grill house is first of all the grill, and the El Tarrastro menu puts its cuts at the top. But the place is not only about embers: the images on the website also show tables set under candlelight, paellas in the center, boards of cheeses and cured meats to share. The challenge was to hold these two faces together, grilled meat and conviviality.

The menu raised its own question: eleven sections, from grilled cuts to desserts by way of tacos and the Sunday paella. It had to stay readable, let people move from one section to another without effort, and keep booking or ordering possible on every screen.

El Tarrastro home page on a phone: Reservar and Pedir buttons, name of the restaurant and paella between bouquets and candles
El Tarrastro — Website screenshot
Art direction board for the El Tarrastro website

Burgundy, gold and candlelight

The palette is that of a candlelit dinner: deep burgundy, the red of the tartan tablecloths, the amber gold of flames, the cream of the texts. The visuals compose festive tables: a steaming paella crowned with shrimp, mussels and lemon wedges, a board of cheeses, cured meats, grapes and strawberries with its salami rose, bouquets of daisies and gerberas, glasses of red wine. Another scene sets the paella on a dark green plinth, in front of the restaurant’s name in golden letters.

The name El Tarrastro is written in large serif capitals, adorned with flourishes, and a handwritten script accompanies the lighter phrases, such as “Buena comida, mejores momentos”. The Reservas and Pedir buttons are painted: burgundy cartouches ringed in gold, decorated with small red, yellow and white flowers.

A home page in successive scenes

The home page opens on an evening table: the name of the restaurant, the motto “Carne y Fuego” and, set in the scene, short phrases: “Paella, tradición que reúne”, “Sabores que cuentan historias”. Scrolling down, the paella fills the whole screen, surrounded by other brief lines, “Compartir también es un arte”, “Ingredientes frescos”, “Ambiente acogedor”, and by a kraft paper tag that announces “Aquí se disfruta de verdad”.

The board of cheeses and cured meats then takes over, with “Quesos, embutidos, frutas y más” written by hand, followed by a strip of images bringing together a kraft paper bag and takeout box and the paella on its green plinth. The text stays discreet: it is the tables that tell the story of the place.

Board of cheeses, cured meats, grapes and strawberries under candlelight, with “Quesos, embutidos, frutas y más”
The El Tarrastro ordering page on a laptop and a phone

“Carta y Pedidos”: ordering takeout or delivery

The ordering page opens under a golden title, “Carta y Pedidos”. The setting is dark and warm: ears of wheat, red and gold scrollwork, tomatoes, garlic cloves, lemons, olives, bouquets and candles. The menu is read on cream cards, in frames adorned with tomatoes, flowers and garlic.

A bar at the top of the screen gives access to the eleven sections, from Cortes a la Parrilla to Postres, by way of the Fajitas, the Tacos and the Platillo Especial de Domingo. Each dish has its thumbnail, its name, its price, its description and a button to add it to the cart. Guests build their order, choose to pick it up at the restaurant or have it delivered, and pay online.

El Tarrastro ordering page on a computer: title “Carta y Pedidos”, setting of wheat, flowers and candles
El Tarrastro menu on a phone: Cortes a la Parrilla section and cart bar at the bottom of the screen

El Tarrastro's menu: a few dishes

Dishes as they appear on El Tarrastro's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

Booking a table in the same setting

The Reservas button opens a window that fits on a single screen, composed like a set table: tartan tablecloth, candles, flowers, boards of cheese and glasses of wine frame a dark wooden panel. It carries the name and motto of the restaurant, the phrase “Buena comida, mejores momentos” and a short invitation to book. On the left, a kraft paper tag lists the phone number, the Instagram account and the address.

The form asks for the full name, phone, e-mail, date, time, number of guests and a special request. It is submitted with a painted button, the same burgundy and gold cartouche as in the header.

The El Tarrastro website on a phone resting on a set table

On a phone, a staging rethought

On a phone, the home page is recomposed in portrait: the “Reservar” and “Pedir” buttons stay at the top of the screen, the name of the restaurant is displayed large, and the paella drops to the bottom of the scene, between bouquets and candles. The following sections stack up: the board of cheeses and cured meats, then the paella on its green plinth.

The booking form changes its setting for the vertical format: a wooden sign engraved with a flame, a lantern, a checkered blanket, and the title “Reservaciones” above fields lined up in a single column. On the ordering page, the section bar scrolls at the top and the cart bar, framed with painted flowers, stays at the bottom of the screen.

“Reservaciones” form of El Tarrastro on a phone, under a wooden sign, fields in a single column
El Tarrastro fajitas and tacos on a phone, on cream cards framed with tomatoes and flowers

A website prepared for searches in Tuxtepec

The website is prepared for the searches people make in Tuxtepec when they crave grilled food: a grill house or a restaurant in Bugambilias, a restaurant in Tuxtepec, the name El Tarrastro, but also a specific cut, arrachera, rib eye, sirloin, porterhouse, T-bone or cowboy. The texts, the page title and its description use these words, in Spanish, with the neighborhood and the city.

A detailed presentation page completes the home page, and the full menu can be read as text on the ordering page. Nobody can guarantee a position on Google: what depends on the website is the accuracy, structure and consistency of the information it gives to search engines.

El Tarrastro strip of images: kraft paper bag and takeout box, paella on a green plinth in front of the golden name

A website for a steakhouse in Tuxtepec: cuts, fajitas and the Sunday paella online

An asador like El Tarrastro sells meat and fire: arrachera, rib eye, porterhouse, sirloin, but also fish over the embers, fajitas, tacos and quesadillas, and on Sundays a mixed paella for two. A steakhouse website in Tuxtepec must sort these sections without mixing them, take takeaway or delivery orders and the booking of a family table. That is the El Tarrastro site, in the Bugambilias district, in the state of Oaxaca.

  • A cut, not a commission: no agency quote, and nothing held back on orders, deliveries included.
  • Ready before the grill is lit: the asador’s name is enough, and the menu, visuals and ordering pages are ready within minutes.
  • Burgundy, tartan check and flame gold: a candlelit-dinner mood, a steaming paella on a dark green stand, capitals with arabesques; nothing from a standard template.
  • Sunday’s special is published on Sunday: the owner swaps the paella, the fish of the day or a dessert from his own space, and it is online at once.
  • Order, delivery, table: straight to the grill: everything arrives directly at the asador, with no agency or delivery platform between the fire and the plate.
  • From Tuxtepec to Lausanne or Sydney: the site speaks several languages, Spanish here, and shows the restaurant’s currency.

For an asador in Tuxtepec, it is a site that lets you almost smell the embers, with a meat menu to book or order from without detour.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The result: the embers and the table, on one website

The El Tarrastro website feels like an evening at the restaurant: candles, flowers, dishes set in the center of the table. Beneath this atmosphere, everything stays within reach: a complete menu in eleven sections, takeout or delivery ordering, and table booking on a single screen.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

El Tarrastro home page on a computer: name in capitals, motto “Carne y Fuego”, candlelit table, bouquets, red wine and paella
El Tarrastro Fajitas and Tacos sections on a computer, under the section bar
El Tarrastro — Website screenshot
El Tarrastro booking form on a computer: dark wooden panel in the middle of a candlelit set table
El Tarrastro home page on a phone: handwritten phrases on the tartan tablecloth, then the paella on its green plinth

El Tarrastro: practical information

Address
Carne y Fuego, Blvd. Bicentenario 896, Bugambilias, 68300 San Juan Bautista Tuxtepec, Oax.
See the address on Google Maps
Cuisine
Grill house, grilled meats
Services
Online ordering for pickup · Delivery · Online table booking · Online payment
Menu sections
Cortes a la Parrilla · Del Mar · Fajitas · Tacos · Quesadillas · Sopas y Ensaladas · Entradas · Guarniciones · Platillo Especial de Domingo · Bebidas · Postres
The restaurant's website
dineora.io/el-tarrastro

Questions about this project

Who designed the website of El Tarrastro?

The El Tarrastro website was designed by Dineora: art direction, home page, online menu, ordering page and booking form.

Can you order from El Tarrastro online?

Yes. The “Carta y Pedidos” page presents the whole menu: you add your dishes to the cart, choose pickup at the restaurant or delivery, then pay online.

Can you book a table at El Tarrastro on its website?

Yes. The Reservas button opens a single-screen form: full name, phone, e-mail, date, time, number of guests and special request.

How does an asador present meat cuts, fish and a Sunday dish on one website?

Through clear sections: grilled cuts, seafood, fajitas, tacos, quesadillas, then the Sunday special on its own. The owner changes any of them alone, without rebuilding the site.

Can a meat restaurant handle delivery, pickup and booking without going through an app?

Yes, all three reach the restaurant directly through its site; no app steps in between and Dineora takes no commission.

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