Gelateria dei Coltelli in Williston Park: the website by Dineora

An Italian ice cream parlor and a crepe shop in Williston Park

Gelateria dei Coltelli is located in the village of Williston Park, in New York State. Its sign sums up the address in three phrases: “Gelato, Espresso Bar, Crepes”. The menu fits into three sections. First the gelato and sorbets, sold by the kilo or half kilo to share, or in cups, like the sundae covered in Nutella; among the flavors, banana with Nutella, hazelnut with the taste of toasted nuts, pistachio, milk chocolate and dark chocolate.

Next come the classic crepes, with Nutella, milk chocolate, white or dark chocolate, butter and sugar, butter, sugar and cinnamon, then the signature crepes: banana and Nutella, dark chocolate and fresh strawberries, s’mores with marshmallows, graham crackers and chocolate, peanut butter and jam, toasted marshmallow and caramel. The website is written in English.

Cakes under the “Dolci Moments” label, then the neon sign of Gelateria dei Coltelli

The challenge: making people want it like an ice cream parlor display

You choose an ice cream with your eyes: the display case, the colors of the flavors, the desserts lined up. The Gelateria dei Coltelli website had to recreate this moment in front of the counter, and make it clear from the start that you also find crepes and an espresso bar there.

The menu is short, but it mixes very different purchases: a dessert to enjoy on site, a hot crepe, a kilo of gelato to take home. The challenge was to keep this menu crystal clear, in three sections, and to make ordering, for takeout or delivery, as simple as booking a table.

Gelateria dei Coltelli home page on a phone: neon sign, glass cloche and bar with three icons at the bottom

Gelateria dei Coltelli — Website screenshot

Art direction board for the Gelateria dei Coltelli website

Pink and blue neon, purple night

The palette is that of a street at night: deep purple background, fuchsia pink and electric blue neon, the amber light of shop windows. The name of the place is written in neon, “Gelateria” in pink, “dei Coltelli” in blue, above a handwritten phrase, “Pure Joy. Italian Way.”. The visuals compose a display window: a large glass cloche shelters a miniature storefront covered in wisteria, with its small slate “Gelato, Coffee, Crepes, Happiness”, its coffee cup and its spheres set on the moss. In front, tubs of gelato, ice pops dipped in chocolate, cookie sandwiches filled with ice cream and cakes.

Torn paper labels, written by hand, accompany each dessert. At the top of the screen, the navigation sits in a plum-colored capsule adorned with scrolls, with “Home”, “Menu” and “Order” in red letters; a pink neon “Menu” button, framed by ice cream cups, invites you to open the menu.

A home page you browse like a counter

The home page opens on the neon sign and the glass cloche, framed by two labels: “Made Daily In Small Batches With Love” and “Real Ingredients. Real Gelato. Real Good.”. Along the edges of the screen, vertical words scroll by, “Handcrafted, Authentic, Italian Soul” on one side, “Gelato, Coffee, Crepes, Dolci” on the other.

Scrolling down, the display window is revealed, each dessert with its label: “Artisan Gelato”, “Gelato Pops”, “Gelato Cookie Sandwiches”, then the cakes under “Dolci Moments”. The page then presents a black slate with pink lines, where the gelato flavors are displayed in handwritten letters with their description, like the pistachio, made with real pistachios.

Black slate with pink lines listing the gelato flavors: banana with Nutella, hazelnut, pistachio, milk chocolate

The Gelateria dei Coltelli ordering page on a laptop and a phone

“Order Online”: ordering takeout or delivery

The ordering page opens under a medallion of cones, with “Menu & Order” then “Order Online”, in large pink and blue neon letters, and a clear sentence: the request is sent directly to the restaurant. The setting is a purple velvet carved with scrolls, edged with scoops of ice cream and cones. The menu is read on ivory cards, in fuchsia frames topped with cups, cones and strawberries.

A bar at the top of the screen leads to the three sections: gelato and sorbets, classic crepes, signature crepes. Each item has its thumbnail, its name, its price and its description, and is added to the cart with a tap. You then choose pickup on site or delivery, and pay online.

Gelateria dei Coltelli ordering page on a computer: “Order Online” in pink and blue neon, setting of cones

Gelateria dei Coltelli menu on a phone, Gelato & Sorbet section, with the cart bar at the bottom of the screen

Gelateria dei Coltelli's menu: a few dishes

Dishes as they appear on Gelateria dei Coltelli's online menu, with the restaurant's own names, descriptions and prices.

Gelato & Sorbet
1 Kilo
One kilogram of our homemade gelato, perfect for sharing.
$36.15
Gelato & Sorbet
1/2 Kilo
Half a kilogram of our homemade gelato.
$18.75
Gelato & Sorbet
Hazelnut
Roasted and creamy hazelnut gelato.
Gelato & Sorbet
Pistachio
Authentic, nutty Sicilian pistachio gelato.
Classic Crepes
Nutella
Classic crepe filled with rich hazelnut cocoa spread.
$13.56
Classic Crepes
Milk Chocolate
Crepes filled with smooth and creamy milk chocolate.
$13.56
Classic Crepes
White Chocolate
Crepes filled with sweet and velvety white chocolate.
$13.56
Classic Crepes
Dark Chocolate
Crepes filled with rich and intense dark chocolate.
$13.56
Signature Crepes
Banana Nutella
Fresh bananas paired with rich Nutella in a warm crepe.
$16.64
Signature Crepes
Dark Chocolate Strawberry
Decadent dark chocolate with fresh strawberries in a crepe.
$16.64
Signature Crepes
S'mores
Marshmallows, graham crackers, and dark chocolate in a crepe.
$16.64
Signature Crepes
Peanut Butter & Jelly
Classic peanut butter and jelly combination in a warm crepe.
$16.64

A booking in neon

The booking form opens in a window and fits on a single screen. It extends the world of the website toward a retro setting: a neon grid on the floor, palm trees, the illuminated storefront of the gelateria, and in the foreground an ice cream cup, cannoli, a jar of gelato, a cup of espresso. The title “Reservations”, in chrome letters, is underlined by a handwritten pink “Reserve Your Table”; on the left, a box lists the phone number, the Instagram account and the address.

The pink-edged fields ask for the full name, phone, e-mail, date, time, number of guests and a special request, then a neon “Reservation” button sends the request.

The Gelateria dei Coltelli website on a phone resting on a set table

On a phone, the display window in portrait

On a phone, the neon sign takes up the top of the screen, above “Pure Joy. Italian Way.”, the two paper labels and the glass cloche, which fills the full width. The navigation moves to the bottom of the screen, in a dark bar with three purple icons: a house, an open book and a bag decorated with a cone.

The booking form is recomposed in a column, in front of the illuminated storefront and the palm trees. The ordering page keeps its fuchsia frames, with the cart bar, decorated with cones, at the bottom of the screen.

Gelateria dei Coltelli booking form on a phone, fields in a single column in front of neon palm trees

A website prepared for searches in Williston Park

The website is prepared for what people look for when the craving for ice cream strikes: gelato or a gelateria in Williston Park, a crepe, a sorbet in the village, the menu of Gelateria dei Coltelli, or more simply a hazelnut or pistachio gelato near home. The texts, the page title and its description, in English, use these words with the name of the village.

A detailed presentation page completes the home page, and the full menu can be read as text on the ordering page. Nobody can promise a spot on Google: what matters is accurate, structured and consistent information that search engines read without hesitation.

Cakes coated in hazelnuts and chocolate, with the pink neon “Menu” button

A website for a gelateria and crêperie in Williston Park, New York

A gelateria that also makes crêpes sells through the eyes first: tubs of gelato, sorbet by the kilo or half kilo to share, crêpes with Nutella or fresh strawberries, toasted marshmallow and caramel. An ice cream shop website or crêperie website therefore has to parade those flavors like a shop window, let people order a tub for pickup or delivery after dinner, and take a booking for a birthday table.

The budget of a neighborhood shop. The agency and its quote drop out of the sum, and nothing is skimmed off the pint of pistachio that gets delivered home.
Faster than picking a flavor. The shop’s name is enough: menu, images and order pages come together within minutes.
Pink and blue neon, nothing else. The identity follows the Williston Park sign, a street at night, rather than a ready-made ice cream parlor look.
Today’s flavor, instantly. When the banana Nutella runs out or a new signature crêpe arrives, the owner corrects the menu herself and it is live right away.
From the shop to the customer’s freezer. Pickups, deliveries and bookings drop straight into the gelateria, with no delivery app in between.
A menu that travels. The same software runs addresses from Lyon to Sydney, in several languages and the local currency.

For an Italian ice cream shop in Williston Park, or anywhere on Long Island, the lit-up storefront goes online with the till right behind it.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The result: a lit-up ice cream parlor display

The Gelateria dei Coltelli website feels like a lit-up display window on a summer evening: neon lights, desserts lined up, handwritten labels. Behind this glow, everything stays simple: a menu in three sections, takeout or delivery ordering paid online, and table booking on a single screen.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Gelateria dei Coltelli home page on a computer: pink and blue neon sign, glass cloche sheltering a miniature storefront

Crepes with white chocolate, dark chocolate, butter and sugar, in fuchsia frames decorated with ice creams

Gelateria dei Coltelli display window: tubs of gelato, chocolate ice pops, cookie sandwiches and handwritten labels

Gelateria dei Coltelli booking form on a computer: neon setting, palm trees, ice cream cup and cannoli

Gelateria dei Coltelli: practical information

Address: 615 Willis Ave, Williston Park, NY 11596
See the address on Google Maps
Cuisine: Gelato, sorbets and crepes
Services: Online ordering for pickup · Delivery · Online table booking · Online payment
Menu sections: Gelato & Sorbet · Classic Crepes · Signature Crepes
The restaurant's website: dineora.io/gelateria-dei-coltelli

Questions about this project

Who designed the website of Gelateria dei Coltelli?

The Gelateria dei Coltelli website was designed by Dineora: art direction, home page, online menu, ordering page and booking form.

Can you order gelato or crepes online at Gelateria dei Coltelli?

Yes. The “Order Online” page presents the gelato, sorbets and crepes: you fill your cart, choose pickup on site or delivery, then pay online.

Can you book a table at Gelateria dei Coltelli on its website?

Yes. The booking form fits on a single screen: full name, phone, e-mail, date, time, number of guests and special request.

Does a gelato shop need an agency to get an online ordering site?

No. You give the shop’s name and Dineora builds the site, the flavor and crêpe menu and the online ordering; the owner then edits whatever she wants herself.

How can an ice cream shop sell online without a delivery app?

Through its own site: the customer picks pickup or delivery and pays there, Dineora takes no commission, and the order lands straight at the counter.