Case study

Nick's Food Mart & Pizza · Kaplan

Nick’s Food Mart & Pizza: pizza, fried chicken and gingham tablecloths in Kaplan, Louisiana

In Kaplan, Louisiana, Nick’s Food Mart & Pizza is part neighborhood convenience store, part counter for pizza and fried chicken. Dineora designed an English-language website in red, cream and blue, with the look of an American diner, that organizes a very full menu, from pizza to shrimp platters, and leads to takeaway ordering and table booking.

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The Nick's Food Mart & Pizza website shown on a laptop and a phone
Restaurant
Nick's Food Mart & Pizza
Location
Kaplan, Louisiana
Cuisine
Pizza, fried chicken, seafood and deli
Designed by Dineora
Website, online menu, takeaway ordering, table booking

A convenience store, a pizza counter and a taste of Louisiana

Nick’s Food Mart & Pizza is in Kaplan, Louisiana. In the visuals on the website, the brick-walled dining room sits next to refrigerated cases stocked with drinks, and the sign on the façade reads “Nick’s Food Mart” in blue cursive letters: it is both a neighborhood grocery and a counter where people come to eat.

The menu is vast, with about twenty sections. Pizzas first, the original, the thin crust and a breakfast pizza. Then chicken in every form: chicken tenders, fried chicken as wings, thighs or assortments, wings coated in buffalo sauce. Seafood follows, with fried fish, catfish, shrimp, platters and po’boys, the typical Louisiana sandwiches. There are also burgers, Cajun boudin, Cajun fries, fried okra or corn on the cob, fried specialties like chicken gizzards, combos and family meals.

The challenge: a very full counter menu, readable at a glance

At Nick’s, dishes are often ordered by the piece or by size: a few tenders for a snack, a family meal of fried chicken, a shrimp platter to share. With its portions and options, a menu like this quickly becomes unreadable.

The aim was to keep the warm spirit of an American counter, with its checkered tablecloths and generous plates, while giving visitors a clear menu, arranged by section, where you pick your size in one move. Takeaway ordering and table booking had to stay within reach.

Nick’s home page on a smartphone: name in red, cheese pizza on a wooden table, “Come in hungry” tagline and navigation plate
Nick’s home page on a smartphone: “Pizza perfection” tableau, then the large menu board with pepperoni pizza and fried chicken
Art direction board for the Nick's Food Mart & Pizza website

Red gingham, cream paper and blue engravings

The palette is that of a diner: cream paper, bold red, navy blue, and everywhere the red and white gingham of the tablecloths. Tomato vines engraved in blue ink frame the sections, and torn paper edges, red and blue, separate the tableaux.

The visuals show a pizza with browned cheese, cut on its metal tray, set on a wooden table next to a checkered napkin; a basket of golden fried chicken; a slice of pepperoni pizza with cheese stretching from it; a sunlit dining room with wooden tables and red chairs.

The name and the main headings are set in a thick red serif, underlined with a navy blue shadow, as on a painted sign. Navigation sits on a riveted cream plate ringed in red, where three pictograms, a house, an open book and a checkered bag, lead to the home page, the menu and the order page.

A home page that reads like a diner menu

The home page opens on the restaurant name and on the pizza, in front of the brick dining room and the drinks cases. It continues with a tagline in big red letters, “Come in hungry, we’ll take care of you”, then a “Pizza perfection” tableau where fried chicken sits alongside two captioned thumbnails.

Then comes a large menu board, as if hung above a counter: the name Nick’s between two slogans, “Good Food Brings People Together” and “Pizza Chicken Good Times Always”, then cream cards with red titles for each section, from pizzas to family meals, from seafood to drinks. Further down come views of the dining room and the façade, then a “The joy of sharing” section with two boxes, “Made with care” and “Flavours that speak for themselves”.

Large Nick’s menu board on a computer, cream cards with red titles, then views of the dining room and the sign on the façade
The Nick's Food Mart & Pizza ordering page on a laptop and a phone

An online menu between swirls of sauce and a red checkerboard

The order page opens on a starred “Menu & Order” banner, beneath a pizza on its tray and two red pendant lamps, in front of a red and white checkerboard wall. All around, swirls of tomato sauce and melted cheese wind among basil, mushrooms and slices of pepperoni.

The menu is shown on cream cards edged with gingham and decorated with tomatoes, garlic and basil, topped with a small pizza and set on a miniature wood-fired oven. Each item shows its name, its description in English and its price; a small arrow unfolds the sizes and options. A red button marked with a cross adds the item to the basket, and a strip of sections at the top of the screen leads straight to the wings or the drinks.

Guests build their order, pay online if they wish, and come to pick it up on site.

Nick’s order page on a computer: “Menu & Order” banner, swirls of sauce and cheese, Pizza and Fried Chicken cards
Nick’s order page on a smartphone: “Menu & Order” banner, Pizza card and basket bar framed by swirls

Nick's Food Mart & Pizza's menu: a few dishes

Dishes as they appear on Nick's Food Mart & Pizza's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

A booking form on an enamel sign

The booking button opens a form that looks like an old enamel sign: royal blue background, rivets at the corners, red and cream edging, a “Reservations” title in big cream letters outlined in red and the restaurant name in cursive. The fields, the color of old paper, ask for the full name, phone, e-mail, date, time, number of guests and a special request.

On a computer, the fields are arranged in two columns and everything fits on a single screen; a small “Reservation” cartouche sends the request to the restaurant.

The Nick's Food Mart & Pizza website on a phone resting on a set table

On a smartphone, the navigation plate under your thumb

On a smartphone, the cream navigation plate moves to the bottom of the screen, with its pictograms for home, menu and order. The home page recomposes into a column: the name, the pizza, the tagline, then the menu board whose cards squeeze into three columns, before the sections on the dining room and sharing.

On the order page, each card takes the full width, the sections scroll in a horizontal strip and the basket bar, framed by swirls, tomatoes and mushrooms, stays at the bottom of the screen with its total. The booking form switches to a single column, from the full name to the send button.

Nick’s booking form on a smartphone, blue enamel sign in one column
Sides section of Nick’s on a smartphone, strip of sections at the top and basket bar at the bottom

A website prepared for searches in Kaplan

The website builds on what people look for in Kaplan when they are hungry: a restaurant, a pizza, fried chicken, chicken and seafood, a quick breakfast, a neighborhood convenience store, or directly the name Nick’s. The page title, its description, its texts and its structured data present the business, its town and its cooking in the same words, for visitors and search engines alike.

A detailed presentation page complements the home page, and the complete menu can be read as text on the order page. No one can guarantee a place in Google: the work consists of giving search engines accurate, structured and consistent information.

“The joy of sharing” section of Nick’s: basket of fried chicken and a fried roll on a gingham background, “Made with care” boxes

A website for a deli and pizza spot in Kaplan, Louisiana: pizza, fried chicken and shrimp platters

A deli that also makes pizza, like Nick’s in Kaplan, sells far more than pizza: fried chicken, tenders, bone-in wings, shrimp platters, catfish, po’boys, family meals, energy drinks. The website of a pizzeria in Louisiana has to sort a pantry of some twenty sections, offer takeaway ordering and let a table be booked. What Dineora brings:

  • A small-shop bill. Far cheaper than a site built by an agency, and takeaway orders carry no commission.
  • Built while the dough proves. Give the name of the store and the menu, the visuals and the order page appear within minutes.
  • A diner, not a template. Cream paper, bold red, navy, gingham tablecloths, torn-paper edges: counter-service America, drawn for this one house.
  • Combos adjusted by hand. The manager sees the site once created, then changes a combo, a family platter or the price of the wings personally.
  • No relay between oven and customer. Takeaway orders and table requests reach the business directly; no agency, no platform.
  • From Louisiana to the whole world. The software also runs in London, Rabat, Sydney or Lausanne; here the site speaks English and shows the local currency.

For a pizzeria and food mart in Kaplan, it is a diner-style site with a readable menu, takeaway ordering and booking.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The result: a Louisiana counter, open online

The Nick’s Food Mart & Pizza website has the tone of a neighborhood diner: red gingham, cream paper, sign-painter titles and generous plates. It lets visitors read a very full menu without making it confusing, and keeps takeaway ordering and table booking within reach. That is the ambition of every website designed by Dineora: to look like the place.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Nick’s menu on a computer: Energy Drinks and Soft Drinks cards edged with gingham, strip of sections at the top
Nick’s booking form on a computer, as a riveted blue enamel sign, “Reservations” title in cream letters
Nick’s home page on a smartphone: sunlit dining room with red chairs, fried chicken, then the “The joy of sharing” section

Nick's Food Mart & Pizza: practical information

Address
1301 W Veterans Memorial Dr, Kaplan, LA 70548
See the address on Google Maps
Cuisine
Pizza, fried chicken, seafood and deli
Services
Online ordering for pickup · Online table booking · Online payment
Menu sections
Pizza · Chicken Tenders · Fried Chicken · Seafood · Burgers & Sandwiches · Sides · Energy Drinks · Soft Drinks · Flavored Bone-in Wings · Menu · Tobacco & Cigars · Combo Deals · Favorites · Large Orders
The restaurant's website
dineora.io/nicks-pizza

Questions about this project

Who designed the website of Nick’s Food Mart & Pizza?

The website of Nick’s Food Mart & Pizza, in Kaplan, was designed by Dineora: art direction, home page, online menu, takeaway order page and booking form.

Can you order takeaway from Nick’s Food Mart & Pizza online?

Yes. The order page presents the whole menu by section: you choose your items and their size, add them to the basket, can pay online, then pick up the order on site.

Can you book at Nick’s Food Mart & Pizza on its website?

Yes. The booking form fits on a single screen: full name, phone, e-mail, date, time, number of guests and special request.

How can a food mart that makes pizza and fried chicken sell takeaway online?

It opens a site in its own name where customers build an order, pizza, tenders or a platter, and then pick it up. Dineora takes no commission on those orders.

Does a Louisiana restaurant need an agency to get an English website?

No. Dineora creates the site from the restaurant’s name alone, in its language and currency, and the owner can then edit everything personally.

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