Case study

Los Güeros-Tacos · Paris

Los Güeros-Tacos: a green and gold website that brings a corner of Mexico City into the eleventh arrondissement

In the eleventh arrondissement of Paris, Los Güeros-Tacos serves tacos, burritos and huaraches in the spirit of a taqueria. Dineora designed a website in deep green and gold, filled with neon signs, an al pastor spit and handwritten labels, that keeps the menu, ordering and booking within easy reach.

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The Los Güeros-Tacos website shown on a laptop and a phone
Restaurant
Los Güeros-Tacos
Location
Paris, Saint-Ambroise, eleventh arrondissement
Cuisine
Mexican taqueria
Designed by Dineora
Website, online menu, takeout ordering, delivery, table booking

A Mexican taqueria on rue Saint-Ambroise

Los Güeros-Tacos is a Mexican taqueria in the eleventh arrondissement of Paris, on rue Saint-Ambroise. Its menu is that of a generous canteen: super menús combining a burrito, tacos and a starter, shareable starters such as the Guacamole Mountain!, the quesadillas tres quesos or the cheesy nachos with homemade chorizo, special tacos on wheat tortillas, tacos of your choice on handmade corn tortillas, rolled and grilled burritos, traditional huaraches.

The fillings speak Mexican: carnitas confit with citrus, birria, pollo pibil, campechano with beef and chorizo, and for vegetarians potatoes with herbs, nopal asado or oyster mushrooms. It ends with the abuela’s flan with whipped cream, along with a Mexican beer or an organic cider; the menu even includes a small Mexican grocery.

Los Güeros-Tacos home page: cartouches “Maïs nixtamalisé” and “Ambiance chaleureuse”, green neon cactus

The challenge: the mood of a taqueria, the order of a menu

A taqueria is judged by its mood as much as by its tortillas. Los Güeros-Tacos’ website had to convey that counter warmth, the spit, the neon signs, the sauces on the table, while putting order into an abundant menu: set menus, starters, tacos in two sizes, burritos, huaraches, dessert, drinks, grocery and extras.

The other challenge lay in how people use it: they come to eat on the spot, they book a table, they order to take away or to have delivered. The site had to open these three paths without the decor hiding them.

Los Güeros-Tacos home page on a smartphone: name on two lines, annotated tacos and navigation bar at the bottom of the screen
Los Güeros-Tacos menu board on a smartphone, in two columns: super menús, starters and special tacos
Art direction board for the Los Güeros-Tacos website

A night-time art direction, between gold and neon

The palette is that of a night-time dining room: a deep bottle green, almost black, edged with gold rules and ornaments, the gold of the name written in cursive letters, the raspberry pink of the links and section titles, and the green glow of a neon cactus. The visuals show tacos topped with red onions and cilantro on a metal tray, a golden al pastor spit crowned with a pineapple, bottles of sauce and a taqueria storefront at night, the “Taqueria” sign lit in the window.

The headings are written in a typeface drawn from the letters of the logo. Labels of torn paper comment on the dishes. On a computer, navigation is a dark wooden board carrying the black-and-white logo and three links with small icons: Accueil, Menu and Commander.

A home page that goes from the street to the menu board

The home page opens on the name in large golden letters, the line “Taqueria mexicaine” and a promise: “Des tacos comme à Mexico, une ambiance comme nulle part ailleurs” (tacos like in Mexico City, a mood like nowhere else). Along the edges, vertical captions list “Tacos authentiques”, “Saveurs franches”, “Esprit libre”. On the tray of tacos, two labels speak of traditional recipes and “Viandes marinées”, at length, slowly.

Going down, a handwritten sentence, “Ici, chaque taco raconte une histoire”, settles between the storefront and the “Al pastor” spit. Then come “Fraîcheur maison”, the “Maïs nixtamalisé” of the handmade tortillas and “Ambiance chaleureuse”, a corner of Mexico City in the heart of the city. The home page then unrolls the whole menu on a large green and gold board, section by section with engravings of bottles, flan and totopos, up to a “Menu” cartouche flanked by a rooster and a cactus.

Los Güeros-Tacos menu on the home page, green and gold board: illustrated burritos, huaraches and drinks
The Los Güeros-Tacos ordering page on a laptop and a phone

An ordering page that smells of guacamole

The ordering page keeps the deep green and gold, but fills up with cooking: red and green chiles, opened avocados, red onions, limes, a molcajete of guacamole and an overflowing taco, around a medallion where a sombrero stands out against a sun. Under the title “Menu & Commander”, large golden letters, as if drawn with a brush, announce “Commandez en ligne”.

The dishes are arranged in cream cards with green and red frames, topped with a bowl of guacamole, with section titles in raspberry pink: “Super Menús Los Güeros”, “Entrées”, “Huarache traditionnel”. Each dish has its image, its name, its price, an add button and an arrow to read its composition, from the birria burrito to the special pollo pibil tacos. A tab bar stays at the top of the screen.

The cart is built up along the menu; the order is picked up at the restaurant or delivered, and it can be paid for online.

Los Güeros-Tacos Commander page on a computer: sombrero medallion and title “Commandez en ligne” in golden letters
Los Güeros-Tacos menu on a smartphone, Super Menús section, with the cart bar at the bottom of the screen

Los Güeros-Tacos's menu: a few dishes

Dishes as they appear on Los Güeros-Tacos's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

A booking under a neon cactus

The booking form opens in a window. On a computer, a dark green board with golden rules carries the title “Réservations” in salmon pink, then “Votre table”, and a short invitation to travel from Paris to México. On the left, a pink wall, hanging plants, a cactus and a succulent in a pot painted with a face; on the right, a green neon cactus on green tiles, a molcajete of guacamole, a frosted glass with lime and a plate of tacos.

The sand-colored fields ask for the full name, phone, e-mail, date, time, number of guests and a special request. On the side, the phone number, Instagram and address stay displayed.

The Los Güeros-Tacos website on a phone resting on a set table

On a smartphone, navigation moves to the bottom of the screen

On a smartphone, the home page puts the name on two lines, then the tray of tacos with its labels, then the storefront and the spit, with the vertical captions still along the edges. Navigation moves down to the bottom of the screen: a wooden board with three icons, a house for the home page, an open book for the menu, a bag for the order.

The booking form changes decor: a terracotta wall, turquoise tiles, a bare bulb, a potted prickly pear and a painted skull at the foot of the fields, stacked in one column under the restaurant’s name. The ordering page stacks its cards across the full width, with the cart bar at the bottom, framed by guacamole and chiles.

Los Güeros-Tacos booking form on a smartphone: terracotta wall, turquoise tiles and fields in one column
Los Güeros-Tacos — Website screenshot

A website prepared for searches in the eleventh arrondissement

The website answers the searches of a Paris neighborhood: a restaurant in the eleventh arrondissement or near Saint-Ambroise, a Mexican restaurant or bar in the eleventh, tacos, a burrito, a takeout meal. Title, description, texts and structured data clearly name the taqueria, its neighborhood and its menu.

A detailed presentation page completes the home page, and the full menu is readable as text on the ordering page. No one can promise a place on Google; what can be done is to give search engines information that is accurate, structured and consistent, and that is where the work lies.

End of the Los Güeros-Tacos menu board: house dessert, extras and “Menu” cartouche with a rooster

A website for a Mexican taqueria in Paris, on Rue Saint-Ambroise

A Mexican taqueria is ordered in combinations: a burrito and a special taco in a super menu, chorizo nachos to share, tacos on corn tortilla, a huarache, a Mexican beer to finish. A Mexican restaurant website in Paris has to stack up the choices without drowning them, handle taco delivery as well as takeaway, and keep cocktail evenings bookable.

  • A canteen price, not a studio one: building it involves no agency quote, and every super menu sold keeps its whole margin, with no commission.
  • Fast, like a taco: the taqueria’s name is enough for the site, the menu and online ordering to appear within minutes.
  • Dressed for the night: near-black bottle green, gilt rules, cursive lettering, raspberry pink and a neon cactus, plus torn-paper labels.
  • Moving with the kitchen: a birria added, a menu renamed, the Mexican grocery section refreshed, without calling anyone.
  • Orders go straight to the griddle: online payment, delivery or pickup, table booking, with no third-party app in the middle.
  • From Rue Saint-Ambroise to London or Sydney: the same tools for other canteens around the world, in several languages and their own currency.

For a taqueria in Paris’s eleventh arrondissement, that is a site that smells of coriander and neon, and orders that land at Los Güeros.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The result: a taqueria you can visit online

Los Güeros-Tacos’ website has the tone of a neighborhood taqueria: gold on dark green, neon signs, handwritten labels, and a whole menu that you can read, order from or have delivered. A website that resembles the place it presents is what Dineora builds for every restaurant.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Home page of Los Güeros-Tacos’ website on a computer: name in golden letters on a dark green background, “Taqueria mexicaine” and a tray of tacos
Los Güeros-Tacos special tacos and burritos in cream cards, under the sections bar
Los Güeros-Tacos home page: taqueria storefront at night, the sentence “Ici, chaque taco raconte une histoire” and an al pastor spit
Los Güeros-Tacos booking form on a computer: green board, salmon pink title, neon cactus and guacamole
Los Güeros-Tacos — Website screenshot

Los Güeros-Tacos: practical information

Address
Los Güeros-Tacos in Paris from México, 28 Rue Saint-Ambroise, 75011 Paris
See the address on Google Maps
Cuisine
Mexican taqueria
Services
Online ordering for pickup · Delivery · Online table booking · Online payment
Menu sections
Super Menús LOS Güeros · Entrées · 2 Tacos Especiales 15cm · Burritos · Huarache Traditionnel · 3 Tacos au Choix 12cm · Dessert Maison · Bières Mexicaines et Cidres · Softs · Épicerie Traditionnelle Mexicaine · Suplements
The restaurant's website
dineora.io/los-gueros-tacos-paris

Questions about this project

Who designed Los Güeros-Tacos’ website?

The website of Los Güeros-Tacos, the Mexican taqueria in the eleventh arrondissement of Paris, was designed by Dineora: art direction, home page, online menu, ordering page and booking form.

Can you order from Los Güeros-Tacos online?

Yes. The Commander page presents the whole menu, from the super menús to the extras: you add your dishes to the cart, choose pickup at the restaurant or delivery, and you can pay online.

Can you book a table at Los Güeros-Tacos on its website?

Yes. The booking form, opened in a window, asks for the full name, phone, e-mail, date, time, number of guests and an optional special request.

How can a Paris taqueria sell tacos and burritos for delivery without a platform?

With its own ordering site: the guest picks menus, pays online and receives the order, while Dineora takes no commission on sales.

Does a Mexican restaurant have to pay an agency to list its menus and tacos?

No. Dineora builds the online menu from the restaurant’s name, and the manager adds or removes a taco, a menu or an extra personally.

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