Louisette, brasserie in Paris: the website designed by Dineora

A Parisian brasserie with real character

Louisette is a brasserie in the tenth arrondissement, a short walk from the Porte Saint-Martin. Its menu runs from breakfast to evening cocktails: pastries in the morning, lunch sets, brunch, tapas and sharing boards, salads, meat, fish, pasta, pizzas and burgers, then desserts, champagnes and signature cocktails.

The place has a strong personality: a covered terrace full of pink flowers, striped awnings, sage-green shutters, bistro armchairs and a medallion logo, the portrait of a woman with glasses. The website had to do justice to that character without losing sight of what matters most: that people quickly find the menu, ordering and booking.

The challenge: letting people feel the atmosphere before their first visit

Before walking into a restaurant, people want to know what the dining room looks like, what they will eat and how to book. For Louisette, the goal was to convey the charm of a flowery brasserie while keeping a website that is simple to browse, on a phone as well as on a computer.

The website therefore plays three roles: making people want to come in from the moment it opens, presenting a very complete menu in a readable way, and keeping booking and ordering visible at all times, thanks to two buttons at the top of the screen.

Home page of the Louisette website on a phone

Art direction board for the Louisette website: printed screenshots, pink and green fabric swatches, hammered copper

An art direction drawn from the place itself

The palette echoes the restaurant: powder pink and terracotta, sage green, copper highlights. The visuals were composed for Louisette: the lamb shank set in a heart of hammered copper petals, the terrace under the flowers, a flowering tree in the middle of a dining room with pink banquettes.

The headings are set in a typeface drawn from the letters of the Louisette logo: the restaurant name and the large headings of the website speak the same graphic language as the sign. The Réservation and Commander buttons are painted too, framed with flowers and gilding, to stay within the world of the place.

A home page that unfolds like a film

On a computer, the home page unfolds as you scroll: each gesture moves forward a sequence of images, from the plate to the terrace, then to the dining room. Short panels accompany the journey, such as the one on the lamb shank, slow-cooked until it melts under the fork, or the invitation to settle on the terrace with friends.

Rather than a catalog of dishes, the page tells the story of an evening at Louisette. The texts stay short and let the setting speak.

The Louisette “Commander” page on computer and phone, next to a bowl of hummus, a burrata and a croissant

An online menu for takeout ordering

The “Commander” page presents Louisette's whole menu on an illustrated backdrop of blue canvas, fleurs-de-lis and scrollwork, with old-style cards for each category: morning, brunch, starters, pasta, pizzas, burgers, desserts, drinks. Each dish appears with its visual, its description and its price.

Customers pick their dishes, add them to the basket, then send their order to collect it at the restaurant. The basket bar stays visible at the bottom of the screen the whole time they read the menu.

Louisette “Commander” page on a computer: blue canvas backdrop and illustrated menu cards

Louisette menu on a phone, morning category, with the basket bar

Louisette's menu: a few dishes

Dishes as they appear on Louisette's online menu, with the restaurant's own names, descriptions and prices.

Le matin, 7 h – 11 h
Le Petit Matin
Café et viennoiserie BO&MIE.
€4.90
Formules du midi
L'Ardoise, plat du jour
Du lundi au vendredi, 11 h – 15 h. Le plat du marché, mitonné le matin même ; quantité limitée, composition variable.
€14.90
Le brunch
Le Brunch Louisette
Boisson chaude au choix : café, thé ou chocolat ; viennoiserie BO&MIE, pain et beurre ; une assiette salée au choix ; pancakes.
€29
À grignoter, tapas et planches
Grande planche de tapas mixte
Nems de poulet, calamars dorés, falafels, sticks de mozzarella, houmous. À partager à 2 ou 3.
€28
Nos entrées
Burrata Crémeuse, Tomates
Burrata ultrafondante, tomates savoureuses, roquette, pesto, filet d'huile d'olive.
€16
Nos salades
Salade Louis XIV
Crispy Caesar : romaine, poulet croustillant, croûtons, œufs durs, parmesan, sauce César aux anchois.
€17
Nos plats - Viandes
Belle Entrecôte, Sauce Poivre
Entrecôte 250 g, coupe épaisse parée avant chaque service, sauce au poivre montée à la crème.
€29
Nos plats - Poissons et légumes
Fish and Chips
Cabillaud en pâte à beignet, frites, sauce tartare.
€24
Accompagnements
Assiette de frite
Frites, ou au choix légumes sautés, purée, riz ou salade verte.
€6
Nos burgers
Louis Beef Burger
Steak 180 g, mozzarella, oignons rouges, roquette, pesto, brioche, frites.
€19
Nos pâtes
Penne à la truffe
Penne al dente, crème de truffe, roquette, copeaux de parmesan.
€19
Nos pizzas
Pizza Regina
Tomate, fior di latte, jambon, champignons, olives Kalamata.
€17

Booking a table on a single screen

The “Réservation” button opens a form painted in Louisette's colors: a pink card with gilded corners, titled “Réservations”. It fits on a single screen and asks for the essentials: full name, email, phone, date, time, number of guests and a special request.

The request goes to the restaurant itself, without passing through a third-party booking platform, and the form keeps the same style as the rest of the website.

The Louisette booking form on a phone resting on a set table on the terrace

Designed for the phone as much as for the computer

On a phone, the home page is recomposed vertically: the logo, the heading and the dish stay legible, the two buttons remain at the top of the screen, and the story panels stack naturally. The booking form switches to a single column, and the “Commander” page keeps its illustrated cards with the basket bar always within reach.

A website prepared for local searches

The website is built around what people really look for near Porte-Saint-Martin: a brasserie, an Italian or French restaurant in the tenth arrondissement, a burger, pasta, a brunch or a cocktail bar. The page title, its description, its texts and its structured data present Louisette, its neighborhood, its cooking and its menu clearly, for visitors and search engines alike.

A detailed presentation page complements the home page, and the full menu can be read as text on the “Commander” page. Nobody can promise a spot in Google: the work consists of giving search engines accurate, structured and consistent information.

A website for a Parisian brasserie near Porte Saint-Martin

A Parisian brasserie changes face during the day: coffee and a pastry first thing, a slate and set lunches at noon, brunch, sharing boards in the afternoon, pizzas, burgers and signature cocktails at night. A brasserie website in Paris must present each of these moments without mixing the menus, accept takeaway orders at lunch and let guests book for the evening.

A bistro owner’s invoice: no agency quote to cover two hundred and sixty dishes, and no percentage kept from the lunch set taken away.
Ready in an espresso’s time: give the brasserie’s name, and the whole menu, its images and its ordering page fall into place.
The terrace in portrait form: powder pink, terracotta, sage green, copper glints, pink flowers, brush-painted buttons with gilding.
A slate that rewrites itself: does the weekday dish of the day change? The owner swaps it from a phone, without writing to an agency.
No relay between dining room and guest: bookings and takeaway orders go straight to Louisette.
From Boulevard Saint-Denis to Rabat or Sydney: the software also equips brasseries abroad, in each place’s language and currency.

For a brasserie in Paris’s tenth arrondissement, that is a site that looks like its flowered terrace and follows the day, from the first coffee to the last cocktail.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The outcome: a showcase that extends the place

Louisette's website does not look like a catalog of dishes. It takes up the setting, the colors and the tone of the brasserie, and keeps the two actions that matter within reach: booking a table and ordering takeout. That is the ambition of every website designed by Dineora: a website that reflects the restaurant, with its menu, its orders and its bookings.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Louisette booking form on a computer, painted in pink with gilded corners

Louisette: practical information

Address: 8 Boulevard St Denis, 75010 Paris
See the address on Google Maps
Cuisine: French and Italian brasserie
Services: Online ordering for pickup · Online table booking
Menu sections: Le matin, 7 h – 11 h · Formules du midi · Le brunch · À grignoter, tapas et planches · Nos entrées · Nos salades · Nos plats - Viandes · Nos plats - Poissons et légumes · Accompagnements · Nos burgers · Nos pâtes · Nos pizzas · Menu enfant · Nos desserts
The restaurant's website: dineora.io/louisette

Questions about this project

Who designed the Louisette website?

The Louisette website was designed by Dineora: art direction, home page, online menu, takeout ordering page and booking form.

Can you book a table at Louisette on its website?

Yes. The “Réservation” button, at the top of every page, opens a single-screen form: name, email, phone, date, time, number of guests and special request.

Can you order takeout from Louisette online?

Yes. The “Commander” page presents the whole menu: you add your dishes to the basket, then send the order to collect it at the restaurant.

How do you present a brasserie that serves from morning to night on one website?

By splitting the menu into moments of the day: morning, lunch, brunch, evening, drinks. Dineora builds it from the brasserie’s name, then the owner adjusts it personally.

Can a brasserie change its dish of the day every morning without a contractor?

Yes. The owner edits the dish, its price and its description directly, and the site shows the new slate right away.