Case study

Instafood Rabat · Rabat

Instafood Rabat: a neon website for the French tacos of Souissi

In Souissi, Instafood Rabat serves French tacos, gourmet burgers, mega sandwiches, pasta and a whole corner of cold drinks. Dineora designed a website in the colors of a Rabat night, pink and purple neon, palm trees and a minaret at sunset, that leads straight to the menu and to ordering, for takeaway or delivery.

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The Instafood Rabat website shown on a laptop and a phone
Restaurant
Instafood Rabat
Location
Rabat, Souissi-Les Princesses
Cuisine
Fast food, French tacos and burgers
Designed by Dineora
Website, online menu, takeaway ordering, delivery

A Souissi fast-food spot with a pop personality

Instafood Rabat is a fast-food restaurant in the Souissi-Les Princesses neighborhood of Rabat. Its motto is displayed under the name: “Véritable French tacos”. The menu opens with the signatures, such as the Insta Crousty, long-grain rice, crispy tenders, house cheese sauce and Thai chili, then the products of the moment, including Le Samouraï with marinated chicken, mozzarella and cheddar. Next come the signature tacos, such as Le Forestier with mushrooms and caramelized onions, and a “Compose ton tacos” section where you pick your size, from Basic to Ultimate.

After that come gourmet burgers such as the Cheezy B, mega sandwiches such as Le Tasty with tandoori chicken and its fries inside, snacking and boxes, from cheesy fries to the chicken bucket, Italian pasta, from garlic-mild Alfredo to mac and cheese, and salads such as La Royale. A complete drinks corner closes the march: coffees, iced drinks, pressed juices and smoothies, virgin mojitos, mint tea and milkshakes with Oreo, Snickers or speculoos.

The challenge: neighborhood energy, a menu that overflows

Instafood is a place people come to for a tacos, a burger or a milkshake, and its tone is that of the slogans that punctuate the site: “Good food better people”, “Des saveurs qui rapprochent”. The website had to keep that energy, those neon lights and that good mood, without turning the visit into a decorative showcase.

Above all, it had to organize a menu that overflows: more than fifteen sections, tacos to build yourself, pasta, salads and a drinks corner in its own right. Visitors had to be able to go from craving to ordering in a few gestures, to take their meal away or have it delivered.

Instafood Rabat home page on a phone, with the pink neon Commander button at the top of the screen
Instafood Rabat home page on a phone, lower down: burgers, fries and the start of the neon menu
Art direction board for the Instafood Rabat website

A neon art direction

The palette is that of an electric night: deep purple, fluorescent pink, sunset orange, with neon strokes that underline the headings. The first screen brings together a minaret among palm trees on an orange sky, the Instafood facade lit in blue, two whipped-cream milkshakes marked with the restaurant’s name and two burgers, one with a double patty, the other with crispy chicken covered in cheddar. Further down, a black tray of fries covered in cheese sauce and a printed napkin complete the table.

The logo stages two drawn mascots. The headings are set in a typeface drawn from the letters of the logo: “Instafood” in embossed golden letters, “Rabat” in fluorescent pink script. The Commander button is painted in the world of the place, in orange letters on a pink neon badge, and stays at the top of the screen.

A home page that reads like a wall of slogans

The home page chains three moments. First the poster, surrounded by phrases written in neon as if by hand: “Même mood, différent jour”, “L’été tient dans une main”, “Crémeux, croustillant, irrésistible”. Then the table, with “Des saveurs qui rapprochent” and “Frais, gourmand, mémorable”.

Next comes a large blackboard where the menu is written in pink neon, each section accompanied by a small glowing drawing: a wrap for “Les produits du moment”, a tacos for “Compose ton tacos”, a cup for “Corner · Cafés”, an iced glass for “Corner · Iced”. The visit ends in the dining room: black leather booths, red stools, brick walls, screens above the counter and two lines, “Une déco qui fait la différence” and “Des espaces confortables et conviviaux”.

The Instafood Rabat ordering page on a laptop and a phone

An ordering page for takeaway or delivery

The ordering page opens under a setting sun, a minaret and palm trees, with a crossed fork and spatula above the title “Menu & Commander” in orange letters. The black background is swept with swirls of orange, pink and purple sauces, fries, tacos and parsley leaves. Each section sits in a cream cartouche framed in pink neon and crowned with fries, limes and chili peppers. A bar at the top of the screen leads straight to the signatures, tacos, burgers, pasta or the drinks of the coffee corner.

Each dish appears with its image, its name and its price, sometimes a short description. The guest adds dishes to the cart, chooses pickup at the restaurant or delivery, and can pay online.

Signatures of Instafood Rabat on a phone, with the Insta Crousty and the cart bar

Instafood Rabat's menu: a few dishes

Dishes as they appear on Instafood Rabat's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

On a phone, the same neon, standing tall

On a phone, the poster rearranges itself vertically: the logo and the Commander button at the top, the name in large letters, then the minaret, the facade and the milkshakes. The neon menu board moves into a single column. On the ordering page, the cartouches fill the full width of the screen, an ornamented menu button sits at the top right, and the cart bar stays fixed at the bottom with the number of items and the total.

The Instafood Rabat website on a phone resting on a set table

A website prepared for local searches

The site is prepared for the searches people make in Rabat: a fast-food spot, a burger, a tacos, a sandwich, chicken or tenders, a bar-restaurant, a restaurant in Souissi, a restaurant that delivers, or directly the name Instafood. The page title, its description, its texts and its structured data present the restaurant, its neighborhood, its cuisine and its menu with the same words.

A detailed presentation page complements the home page, and the full menu can be read as text on the ordering page. Nobody can promise a place on Google: the work consists of giving search engines accurate, structured and consistent information.

A website for a fast-food restaurant in Rabat: French tacos, gourmet burgers and online ordering

A French tacos and burger fast-food place like Instafood, in Souissi, is won on the speed of choice: build-your-own tacos, gourmet burgers, mega sandwiches, pasta, sharing boxes, then the corner of coffees, juices, smoothies and mojitos. A fast-food website in Rabat has to let people compose a tacos in a few taps, show the current signatures and take delivery or takeaway orders from the neighborhood’s students and offices.

  • A snack-bar budget. No agency and no developer’s invoice, and nothing is taken from an Insta Crousty or a Samouraï ordered: the fast-food keeps its whole ticket.
  • Ready before the lunch break. Give Instafood’s name, and the menu, the images and the order page are built within minutes.
  • Pink and violet neon, palm trees, a minaret at sunset. A Rabat night drawn for the restaurant, with its two mascots and raised golden lettering: no fast-food template looks like it.
  • A product of the moment, published within the minute. New burger, seasonal milkshake, the price of a box: the manager edits it alone and the site shows it at once.
  • The order goes to the pass, not to a third party. Baskets and deliveries arrive at Instafood, with no app or agency taking its share.
  • Rabat, Casablanca, Marseille or Sydney. The software already serves brands in Lyon, Lausanne or London, in their language and currency.

For a fast-food in Rabat, it is Souissi at night in neon, with a build-your-own tacos a fingertip away.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · QR code menu for restaurants

The result: Instafood’s good mood, all the way to the cart

The Instafood Rabat website has the glow of its neon lights and the tone of its walls, but it remains a simple tool: a clear menu, a Commander button always visible, the choice between pickup and delivery. That is the line Dineora follows for every website: a setting that looks like the place, and an order that does not get lost in the setting.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Instafood Rabat — Website screenshot
Instafood Rabat — Website screenshot

Instafood Rabat: practical information

Address
Instafood Rabat: Tacos, Burgers Gourmets, Mega Sandwichs, Tasty Crousty & Pasta Italienne, Av. Mehdi Ben Barka, Rabat 10000
See the address on Google Maps
Cuisine
Fast food, French tacos and burgers
Services
Online ordering for pickup · Delivery · Online payment
Menu sections
Signatures · Les Produits du Moment · Tacos Signatures · Compose Ton Tacos · Burgers Gourmets · Mega Sandwichs · Snacking & Box · Pasta Italienne · Salades · Boissons · Corner · Cafés · Corner · Iced · Corner · Jus & Smoothies · Corner · Mojitos
The restaurant's website
dineora.io/instafood-rabat

Questions about this project

Who designed the website of Instafood Rabat?

The Instafood Rabat website was designed by Dineora: art direction, home page, online menu and an ordering page for takeaway or delivery.

Can you order from Instafood Rabat online?

Yes. The Commander button leads to the whole menu: you add your dishes to the cart, choose pickup at the restaurant or delivery, and can pay online.

Can you build your own tacos on the Instafood Rabat website?

Yes. The “Compose ton tacos” section offers several sizes, from Basic to Ultimate, alongside signature tacos such as Le Forestier.

How can a Rabat fast-food place take tacos orders online without commission?

Through its own site: the customer builds the tacos and pays online, Dineora takes no commission and the order reaches the kitchen directly.

Does a fast-food restaurant need an agency for its website?

No. Dineora builds the site from the brand’s name, with its own visual identity, and the manager then adjusts menu and prices himself.

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