Case study

MIK BBQ [Made In Korea] Gauthier · Casablanca

MIK BBQ: a website of pink neon, copper and embers, from Seoul to Casablanca

In the Gauthier district of Casablanca, MIK BBQ [Made In Korea] Gauthier serves Korean barbecue and a whole range of street food from Seoul. Dineora designed a website that captures the atmosphere of the place, with its lanterns, neon and grill smoke, and makes a very extensive Korean menu easy to read, right through to booking a table.

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The MIK BBQ [Made In Korea] Gauthier website shown on a laptop and a phone
Restaurant
MIK BBQ [Made In Korea] Gauthier
Location
Casablanca, Gauthier district
Cuisine
Barbecue and Korean cuisine
Designed by Dineora
Website, online menu, booking

A Korean barbecue in the heart of Gauthier

MIK BBQ [Made In Korea] Gauthier is a Korean restaurant in Casablanca, located in the Gauthier district. Its menu covers a wide range of Korean cooking: street food and bunsik, kimbaps and jumeokbap rice balls, mandus, crispy jeons, corndogs, Korean fried chicken, tteoks, soups and jjigaes, a Korean-Chinese fusion section, barbecue sets, meat dishes and banchans, all the way to desserts, bingsu and bongo-ppang.

You will find the Kimchi Mandu, the Pajeon with green onions, the Seoul Classic Dog, the Kimchi Jjigae served bubbling hot, and bulgogi beef marinated in soy sauce, pear and garlic. The character of the place shows from the very first screen: paper lanterns, a neon sign written in Korean, a copper hood hanging above the grill. One line sums it up: “De Séoul à Casablanca, l’expérience coréenne.”

The challenge: conveying a meal that is shared

Korean barbecue is meant to be enjoyed with others, around a grill set in the middle of the table and a round of small side dishes. For MIK BBQ, the goal was to convey that conviviality before the first visit, in an atmosphere of neon, lanterns and smoke.

The menu posed a second challenge: nearly a hundred dishes spread over eighteen sections, many with a Korean or English name, from tteokboki to jjajangbap. The website had to make it easy to read both for someone discovering Korean cuisine and for the regular who already knows what he wants, hence a short description in French under each dish.

MIK BBQ home page on a phone: big title, neon sign and a table of Korean dishes
MIK BBQ home page on a phone: stone bowl, illustrated commitments and “Gauthier Casablanca” banner
Art direction board for the MIK BBQ [Made In Korea] Gauthier website

Raspberry neon, copper and embers

The palette plays on the contrast between an almost black background and a vivid raspberry pink, the pink of the neon signs and the big title, lifted with touches of cream and the coppery reflections of the hoods and metal bowls. The visuals were composed for MIK BBQ: a steaming stone bowl topped with julienned vegetables, mushrooms and an egg yolk, marinated meats grilling over the embers, stainless steel trays filled with kimchi and cucumbers, an omelette covered in sauce and spiced with chili.

The headings appear in tall, tightly set capitals, in a raspberry pink with a slightly worn texture, like a street sign; a golden and pink handwritten script carries the tagline phrases. At the top right, the Menu button takes the form of a dark metal plate, surrounded by small filled bowls.

A home page you browse like a laid table

The home page opens with the restaurant’s name in very large letters, beneath the words “BBQ coréen authentique”, above a table laden with dishes. As you scroll down, four commitments line up with their icons: “Viande grillée à la flamme”, “Ingrédients frais”, “Recettes traditionnelles”, “Saveurs intenses”. On the right, a line sets the tone: “Bien plus qu’un BBQ. Un moment à partager.”

A banner then places the restaurant, “Gauthier Casablanca”, alongside “Ambiance chaleureuse” and “Fait avec passion”. Further down, the home page unrolls a drawn menu on a black background: each section has its own pink line-drawn pictogram, from the corndog to Korean fried chicken, from the tteoks to the desserts, with the dish names lined up like the slate board on a counter. A second “Menu” plate sits between the stone bowl and the grill, before a calmer scene on a purple background, where the MIK BBQ logo appears in relief behind a plate.

The MIK BBQ [Made In Korea] Gauthier ordering page on a laptop and a phone

The online menu, on cards edged with spices

The ordering page opens with the title “Menu & Commander”, brushed in pink letters between two stars, beneath a medallion of embers. The setting is dark, engraved with red and copper scrolls and foliage, bordered by bowls of spices and chili peppers. The menu is read on parchment-colored cards with ornate frames.

A navigation bar at the top of the screen lists every section, from kimbap to Korean-Chinese fusion; the section being read lights up in pink. Each dish appears with its name, its description in French, its price and a red button marked with a plus sign to add it. On a phone, a gilded basket bar stays at the bottom of the screen the whole time the menu is being read.

MIK BBQ menu on a phone, street food section, with the basket bar at the bottom of the screen

MIK BBQ [Made In Korea] Gauthier's menu: a few dishes

Dishes as they appear on MIK BBQ [Made In Korea] Gauthier's online menu, with the restaurant's own names, descriptions and prices.

See the full menu

Booking a table under the neon

The booking opens in a window, over the home page. On a computer, the form is staged in a setting bathed in pink light: a wall of corrugated metal, neon lights tracing a bottle and glasses, a grill loaded with meats and trays of banchan. The title “Réservations” glows in pink neon letters, with the restaurant’s name in turquoise neon just beneath it.

The fields look like kraft paper labels: full name, phone, e-mail, date, time, number of guests and special request. The request is sent from a “Réservation” button shaped like a metal plate; a small slate on the left gives the restaurant’s contact details.

The MIK BBQ [Made In Korea] Gauthier website on a phone resting on a set table

On a phone, the same world recomposed in portrait

On a phone, the home page is recomposed in portrait: the big title and the motto take the top of the screen, the neon sign and the copper hood sit above the table, and the four commitments stack beneath the stone bowl.

The booking form changes its setting there: on a background of dark wood, foliage and copper, it is titled “Réservations”, with the words “Votre table”, and lines up its fields in a single column. On the ordering page, the dish descriptions fold away behind a small arrow, and the basket bar stays within reach at the bottom of the screen.

MIK BBQ booking form on a phone, in a single column, in a setting of dark wood and copper
Korean fried chicken and tteok sections of the MIK BBQ menu on a phone

A Korean menu written out in full

Someone looking for a Korean restaurant in Casablanca, a Korean barbecue in the Gauthier district or a specific dish, a kimbap, Korean fried chicken, a bingsu, finds answers written out in full on the website: the name of the place, its district, its cuisine and its menu. The page title names the restaurant, its district and its city.

The complete menu, from the kimbaps to the bongo-ppang, can be read as text on the ordering page. Nobody can guarantee a spot in Google’s results: the work consists of giving search engines accurate, structured and consistent information.

A website for a Korean BBQ restaurant in Casablanca: grill tables, street food and bookings

A Korean restaurant carries several menus in one: bunsik street snacks, kimbap, mandu, fried chicken, jjigae stews, Korean BBQ sets, banchan to share and bingsu to finish. A website for a Korean restaurant in Casablanca has to tidy that abundance for a hungry visitor and let them book a grill table in a couple of taps. Here is what Dineora puts behind it:

  • Priced like a neighbourhood spot. Nothing resembling a web agency invoice, and no commission taken on what guests pay online.
  • Ready in the time it takes to brew tea. Give the name of the restaurant and the Korean menu, the visuals and the booking form assemble themselves.
  • Neon, not a template. Raspberry pink on near-black, the copper of the extractor hoods, street-sign lettering: a Seoul-alley look made for this one house.
  • Visible straight away. The owner sees the site the moment it exists, then edits a kimbap, a BBQ set or a price whenever they like.
  • A table, no detour. Booking requests land with the restaurateur: no agency and no platform sitting on the relationship with guests.
  • From Gauthier to anywhere. The same software runs restaurants in Lisbon, Lausanne or Sydney, in each one’s own language and currency.

For a Korean barbecue restaurant in Casablanca, that means a site that wears the colour of its neon and a menu that stays readable down to the last bongo-ppang.

Dineora in numbers: 0% commission on your orders · a website live in 5 minutes.

Learn more: Restaurant website builder · Online ordering system for restaurants · Restaurant booking system · QR code menu for restaurants

The result: the atmosphere of the grill, all the way to the menu

The website of MIK BBQ [Made In Korea] Gauthier extends the atmosphere of the restaurant: the neon, the copper, the embers and the raspberry pink accompany the visitor from the home page all the way to the menu. It keeps the essentials within reach: browsing a very complete Korean menu, explained in French, and requesting a table without leaving the page.

The website in pictures

Screenshots of the live website, on a computer and on a phone.

Drawn menu of MIK BBQ on a phone, then the logo in relief on a purple background

MIK BBQ [Made In Korea] Gauthier: practical information

Address
MIK BBQ [Made In Korea], 2 Rue Théophile Gauthier, Casablanca 20060
See the address on Google Maps
Cuisine
Barbecue and Korean cuisine
Services
Online table booking · Online payment
Menu sections
Street Food / Bunsik · Kimbap · Jumeokbap · Mandu · Crispy Jeons / Pancake · Corndog · Korean Fried Chicken · Tteok · Starters / Salades · Soup / Jjigae · Fusion Coréenne Chinoise · Korean BBQ Set · Meat Meals · Banchan
The restaurant's website
dineora.io/mik-bbq

Questions about this project

Who designed the website of MIK BBQ [Made In Korea] Gauthier?

The website of MIK BBQ [Made In Korea] Gauthier was designed by Dineora: art direction, home page, online menu and booking form.

Can you see the MIK BBQ menu online?

Yes. The ordering page presents the whole menu, section by section, from Korean street food to desserts and bingsu, with the description and the price of each dish.

Can you book a table at MIK BBQ on its website?

Yes. A form opens in a window over the home page: full name, phone, e-mail, date, time, number of guests and special request.

How do you put a very long Korean restaurant menu online without losing visitors?

Split it into clear sections, from street food to bingsu, with an image for each family of dishes. Dineora builds that menu from the restaurant’s name, and the owner reworks it afterwards on their own.

Can a Korean BBQ restaurant take table bookings without a booking platform?

Yes. The site’s form sends name, phone, date, time and party size straight to the restaurant. No platform stands in between, and no commission is taken.

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